Haitham Alhumsi

Co-Founded a boutique digital marketing agency based out of Jeddah Saudi Arabia with teams in Jeddah, Riyadh, Amman, and King Abdullah Economic City (KAEC).

Provided consultancy and execution services to government and corporate clients primarily in KSA with a few satellite accounts in UAE. Grew the team to 20 full time members managing 11 concurrent accounts at peak with total revenues over a 24-month period exceeding $3.25Million, with 10% Net Margins.

Agency Service Lines:
• Analytics, Digital Strategy Consulting & Market Intelligence
• Social, Digital and Direct Marketing Services
o SEO / SEM
o Social Media / Influencer Campaigns
o Creative Production & Executions
o Email Automation
o UX / Conversion Rate Optimization
o Affiliate Marketing
• Web & Mobile development
Notable Clients:
• Jarir - Search Engine Optimization
• Redsea.com (ALJ Electronics) - eCommerce Optimization
• Nada dairy - Social Media Strategy, Web and Mobile Dev
• MLSD - Nitaqat V3 Campaign & Taqat.sa Launch Campaign
• Job Creation Commission - Social Media & Web Dev
• MoF - Social Media Strategy & Content Development
• Der3 Arabian Insurance - eCommerce Optimization
• General Entertainment Authority - Social Media Strategy
• Petromin Express - Branch Visitation Campaigns
• King Abdullah Economic City - SEO

Manage a department of digital marketers to deliver services includng: SEO, SEM, Display & Social Advertising, Conversion Optimisation, Analytics setup and Integration, App Store Optimisation (ASO) and Paid App Install campaigns.

Prepare Bus. Dev. Materials including proposals (strategy, KPI's, recommended marketing budgets and project schedules).

Supervise & Direct the delivery of all digital marketing campaigns on search, social, display and app stores to make sure campaigns deliver on (or exceed) proposed KPI's

Create annual advertising plans for our clients to properly allocated digital awareness, social engagement, and web conversion budgets including budget splits, channel selection, target KPI's and annual advertising calendars

Design and execute performance campaigns to capture leads, gather CV's, or make online sales using in-bound marketing, paid advertising, and conversion rate optimisation (CRO) tactics.
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Supervise A/B tests for advertising creative, advertising messaging, landing pages, landing page offers to maximise campaign delivery

Proper setup of google analytics including custom goals with goal values, SEO and Paid advertising custom dashboards, custom user segmentation, automated reporting, and custom events.

Ongoing tracking and optimisation of click through rates (CTR), Conversion rates (CNV), ad quality scores and relevance scores, landing page load times and mobile conversion and usability.

Deploying A/B testing tools such as Optimisely or google content experiments

Cohort analysis of mobile app users or web users via CRM

Marketing Automation campaigns using agileCRM or similar platforms

Setting high level digital strategy for selecting the right tools from the digital marketing toolset to deploy the right tools against the client and overall business needs.

Managing department profitability by controlling cost and time of delivery against approved schedules and managing cost of media bids and buys against booked media plans.

Preparing, pricing, approving media plans to maximise the client objectives.

Working with other design, development and content departments to prepare materials and creatives for new campaigns and for active campaigns where new creatives are needed.

Optimising campaigns for client objectives including maximising awareness, reach, visits, installs or sales and choosing the right type of ad units and bid strategies to maximise the objectives.

Founded TerraFirms IT Services Est. (http://terrafirms.com) to service our clients in need of development support and to launch our own in-house projects for profit.

In house projects:

Found http://HorsepowerCalculators.net and grew it from 0 visitors up to 320, 000 uniques per month.
Delivered two digital products (The Comprehensive Power Calculator and The Virtual Dyno) both on web and mobile and sold 1000s of copies in over 50 countries.

Notable projects for Hire:

Developed and launched http://Telfaz11.tv for C3Films and supported it to over 1Million visits per month.

Developed and launched http://Sasfjobs.com for the Saudi Swimming Federation and managed facebook ad campaigns to find suitable applicants for SASF initiatives.

Developed and launched http://BannerServant.com for Short Sale Fundamentals LLC, a banner ad rotation platform for in-email advertising.

Developed http://MiBuckPole.com mobile application including photo uploads and video sharing.

We have developed technology solutions for clients in Saudi Arabia, the United States, the United Kingdom, Hong Kong, and Australia.

Tested 132, 000 volt power transmission equipment to make sure it complies to SEC standards.
Introduced new power stations into the SEC grid after test completion.
Supervised a team of up to 8 commissioning engineers including activity scheduling, following up comments on quality, and liaising with the the SEC project manager and the contractor to rectify any infringements to the approved project standards and design drawings.
Department Representative to the SAP software integration team.
Developed COMIS- a brand new commissioning information system based on ASP.net and MSSQL to track engineer's performance in the field and produce 'target power station energization dates' and field reports.