Head of Digital Ventures , Marketing & Partnerships
Saudi National bank
مجموع سنوات الخبرة :18 years, 3 أشهر
Head of Digital Ventures, Marketing & Partnerships: leading multiple functions within Digital Banking including :
• New Digital Bank
• Digital Ventures
• Marketing of Digital Ventures
• Digital Partnerships
Involved in:
• Digital Strategy of New Ventures
• Define Digital Venture strategy: What we want to do / when, how, and where we want to do it
o Managing growth of profitable revenue streams.
o Identifying new business opportunities
o Contemporizing the business value proposition
Responsible of:
• Marketing Strategy & Cross functional go to Market (Planning & Orchestration )
• Ensure all digital business lines meet their demand targets (revenues, transactions, active users, retention)
• Develop the customer segments/ personas based on the customer behaviour
• Provide assessments of the main campaigns and give recommendations on improving the campaigns in the future
• Understand the whole customer journey underline the areas which need improvements
• Leverage market research, industry trends, and a thorough understanding of competition to define digital product strategy
• Exercise strong communication and nurture a culture of contributing, feedback, and product excellence
• Develop a deep understanding of customer needs through data and otherwise and direct the product agenda based on it
• Identify and implement partnerships and investments/M&A (in collaboration with concerned departments):: Given the criticality of partnerships for fintech companies and the speed of evolution of the fintech ecosystem
• Explore the opportunities; exposure to multiple services including tech, commercial, operations, and marketing
• Develop in-depth knowledge of the KSA fintech and financial services ecosystem to drive Digital venture strategy in the market
• Execute opportunity sizing, profitability assessments, monetization models, and other analyses for new and existing digital businesses in the market
• Lead partnership discussions with potential partners and drive these to ensure momentum
• Monitor and analyze competitor business models and product portfolios, and market trends
• Develop SNB Sandbox with Innovation team
• Lead and develop new value proposition across digital products and services
• Lead and develop digital marketplace
Responsible of:
• Building the user experience for digital channels in Riyad bank
• Establishing the Fintech Partnership strategy for riyad digital banking
• Building New Digital wallet & e-commerce for SME
• Setting up the value proposition for Digital Payment
• Developing, maintaining, and monitoring new & existing digital channels to expand the sales channels by online services and functionalities
• Leading the process of developing the product and service roadmap and enhancements
• Streamlining the services of digital banking
• Building Digital Sales unit
• Ensuring the timely implementation, maintenance and smooth experience of channels
• Ensuring timely reporting of digital channels to customer insights team
• Managing the Compliance unit within the channels that ensures adequate procedures and system parameters are up to the standard set by the regulator and control units
Responsible of:
• Establishing the first digital branch in KSA with unique experience and manage it properly
• Managing the customers acquisition & provide the services
• Introducing the interactive teller machine ITM
• Transforming the conventional branches
• Managing Prepaid Cards targets, taking necessary actions for achievements
• Controlling and monitoring Business Budget/P&L to ensure high revenue margin to meet set targets
• Defining and Managing new marketing programs to position digital branch offering with prospective clients & strategic partners
• Authoring business cases supporting investments in product, infrastructure or marketing
• Liaising with Operations, Technology, Risk, Legal and Finance to ensure alignment across the organization
• Implementing Digital Branch campaigns to ensure a healthy growth and keep low attrition level, as well as keeping a high activity
• Preparing feasibility studies for new Digital Branches
Responsible of:
Digitizing the existing product for the ministry (similar to CR), enhancing the process for company's creation, initiation and introducing new services and products
process for company's creation, initiation and introducing new services and
products
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