PR & Marketing Manager
Al Zuhair Medical Center
مجموع سنوات الخبرة :13 years, 7 أشهر
- Contracting with doctors in other clinics: Successfully negotiated agreements with doctors from other clinics to perform surgical operations in our center, significantly expanding our medical services and attracting a broader patient base.
- CRM Program Management: Proficiently managed and oversaw the Customer Relationship Management (CRM) program. Ensured efficient communication and follow-up with patients, addressing their needs and concerns promptly and effectively.
- Training of Secretarial Staff: Implemented comprehensive training programs for the administrative secretarial staff, ensuring they respond to patients with the highest quality and professionalism.
- Medical Application Partnerships: Proactively searched for medical applications and skillfully negotiated contracts with them, resulting in the promotion of the center's services and a substantial increase in brand awareness.
- Social Media Marketing: Organized and executed social media marketing activities in collaboration with external companies. Developed a well-structured monthly plan for the hospital's social media accounts, engaging the audience and disseminating vital information effectively.
* This is a medical application company for telemedicine
- Telemedicine Expertise: Managed the operations of a medical application company dedicated to telemedicine services.
- Doctor Contracts: Successfully negotiated and arranged contracts with doctors for their inclusion in the telemedicine app, expanding the range of medical services offered.
- B2B Collaborations: Established productive Business-to-Business (B2B) relationships with laboratories and pharmacies after the completion of contracts, fostering valuable partnerships.
- Workflow Optimization: Created streamlined workflows for app operations, specifically focusing on optimizing efficiency in the collaboration between the application, pharmacies, and labs. This enhancement contributed to smoother operations and improved service delivery.
- Administrative Workflow: Designed and implemented efficient administrative workflows, enhancing overall organizational performance.
Human Resources Management: Effectively managed human resources, overseeing employees and doctors. This included managing payroll and commissions for doctors, ensuring timely and accurate compensation.
* The company closed business in Kuwait.
- Interdepartmental Coordination: Skillfully coordinated interactions and workflows between different departments within the clinic, fostering collaboration and ensuring smooth operations.
- Patient Growth Strategy: Devised and executed strategies to increase the number of patients, resulting in enhanced revenues for the clinic.
- Supplier Payment Coordination: Collaborated closely with the accounts department to efficiently organize and facilitate the timely payment of supplier dues, maintaining strong supplier relationships.
- Purchase Order Management: Oversaw the process of approving purchase orders, aligning them with the clinic's specific requirements. Procured medical devices and equipment according to the medical director's approval and the clinic's budget.
- Marketing and Offers: Executed marketing campaigns and special offers, effectively attracting patients and improving the clinic's visibility in the market.
- HR and Payroll Management: Effectively managed HR-related tasks, including payroll and bonus disbursement for employees, as well as vacation planning and coordination.
- Talent Acquisition: Conducted recruitment activities to find qualified staff, including doctors, nurses, and receptionists, ensuring the clinic had a skilled and reliable workforce.
- Reporting: Maintained regular communication by sending detailed reports to the head administration in Qatar, providing updates on clinic performance, key metrics, and operational status.
- Strategic Planning: Developed comprehensive work plans, meticulously defining the tasks of each department to streamline operations and enhance overall efficiency.
- Financial Management: Successfully set and managed the financial budget, diligently monitoring its implementation to ensure fiscal responsibility.
- Talent Acquisition: Led efforts to identify, recruit, and contract professional medical staff, including doctors and nurses. Conducted interviews, defined their roles, and ensured they aligned with the center's mission.
- Licensing and Compliance: Managed the renewal of facility licenses and licenses for medical staff, maintaining full compliance with regulatory requirements.
- HR and Payroll Management: Coordinated employee salaries, organized vacation schedules, and managed all HR-related tasks to create a harmonious and productive work environment.
- Purchase Order Management: Skillfully created purchase orders in accordance with the center's specific needs, procuring medical devices and equipment while adhering to the medical director's approval and the center's budget.
- Supplier Relationship Management: Oversaw accounts payable, ensuring the timely and accurate payments to suppliers, thus strengthening vital supplier relationships.
- Marketing and Revenue Growth: Actively monitored marketing efforts and daily revenue, implementing strategies to enhance the center's visibility and boost revenue.
* I went with my manager at YIACO to establish new Clinic in Qatar.
- Clinic Setup: Oversaw the comprehensive setup of the clinic from inception, ensuring all required approvals and licenses from the Government and Ministry of Health were obtained for the center and staff.
- Facility Design: Managed the design and layout of the center, adhering to the standard specifications of the Ministry of Health in Qatar to meet regulatory requirements.
- Purchasing Expertise: Assumed responsibility for all purchases, both medical and non-medical, while adhering to the company budget. Applied negotiation skills, compared prices, negotiated payment terms, and managed contracts effectively.
- Marketing Initiatives: Initiated marketing efforts, including the placement of signboards and advertisements in newspapers, as well as overseeing internal and external printing of materials such as forms and brochures, contributing to the clinic's visibility and brand promotion.
- New Section Setup: Successfully established and managed the beautician section on the third floor. Skillfully procured both medical and non-medical products, effectively balancing cost and quality while staying within the company budget. Ensured strict compliance with the Kuwaiti Ministry of Health's decor requirements.
- Exhibition Planning: Demonstrated exceptional abilities in planning and executing exhibitions at malls and universities. Provided comprehensive event supplies and efficiently managed workflow. Diligently prepared detailed evaluation reports to assess the impact and success of these events.
- Marketing Coordination: Actively participated in advertisements and publications in official newspapers and external media. Supervised the implementation of these campaigns and coordinated the sending of advertising messages.
- Patient Issue Resolution: Effectively managed all patient complaints, proactively working to resolve issues and concerns. This unwavering commitment ensured a high level of patient satisfaction and played a pivotal role in maintaining a positive public image for the company.
- Responsibilities in Kuwait: Managed all purchases of both medical and non-medical items, ensuring compliance with Kuwaiti laws and regulations. Executed tasks following the standards applied at the headquarters of Dar Al Fouad Hospital in Egypt.
* Dar Al Fouad Hospital, Egypt
- Procurement Management: Responsible for the procurement of various sections, encompassing both medical and non-medical supplies. Maintained a comprehensive database of all suppliers and regularly updated it.
- Vendor Negotiation: Actively sought the best deals through ongoing contact with suppliers. Executed all purchase orders issued by departments and managed procurement through bidding procedures, following laws and regulations.
- Tender Management: Prepared tender specifications and ensured compliance with the Financial Regulations of the Company. Issued supply orders and diligently monitored their implementation.
- Record Keeping: Reviewed all records, contracts, and purchase orders issued from the Purchasing Department. Maintained responsibility for the filing system.