National Sales Manager Consumer Department
Al Nashar
Total years of experience :22 years, 1 Months
➢ Develop and implement effective sales strategies.
➢ Lead nationwide sales team members to achieve sales targets.
➢ Establish productive and professional relationships with key personnel in assigned customer accounts.
➢ Negotiate and close agreements with large customers.
➢ Monitor and analyze performance metrics and suggest improvements.
➢ Prepare monthly, quarterly and annual sales forecasts.
➢ Perform research and identify new potential customers and new market opportunities.
➢ Liaise with Marketing and Product Development departments to ensure brand consistency and Plans are executed.
➢ Stay up-to-date with new product launches and ensure sales team members are on board.
➢ Ensure Brands distributions and Power SKUs throughout the assigned geographical territory and Core Customers.
➢ Handling a team of 4 regional managers, 5 Supervisors and 55 Salesmen.
➢ Achieving targets and +17% Vs SPPY(over XXX millions SR), increasing market shares by 4%.
➢ Achieve western region (Jeddah, Makkah, Madina, Taif & Yanbu) annual and midterm Sales and management plans based on per-approved targets, representing over 35% of total Kingdom (XXX Millions).
➢ Evaluate the current customers follow up cycle and ensure amendments to match the company objectives.
➢ Optimize stock availability and ensure no out of the stock's situation.
➢ Validate the routing plans to ensure effective coverage based on geographic parameters.
➢ Leading district volume and Targets (XXXX Millios), with a team of 6 unit managers, 4 Supervisors 80 Salesmen.
➢ Weekly reports on distribution level and results from Distributor side to Nestle H.O with Trade stock reports.
➢ Focusing, supervising and controlling the collection of receivables in the region,
➢ Coaching, Training, & Developing team Capacity and Capability
➢ Responsible for the brands shares (Value & Volume) & NOS by Channel.
➢ Enabling the sales team with the right business plans/tools to deliver their day to day business.
➢ Managing the brands budgets, planning & tracking while ensuring feasible ROI/NOS.
➢ Handling all channels of communications with the principles and Brand teams for initiatives coordination purposes
➢ Providing monthly/quarterly tracking sheets for the Activities Performance Reports & Budgets Tracking Sheets as well
➢ Negotiating national activities plans and trade POSM on a quarterly basis with the Gulf MS&P team.
P&G Has established Sales Services & Systems function to Support Building the Organizational Systems at P&G Distributors in the CBD Department "CUSTOMER BUSINESS DEVELOPMENT" by restructuring and implementing all the tools that are needed for the sales department (CBD) to Achieve their Targets through healthy sales, As the following,
Customer types, Channel Tiering, KBD( Key Business Drive) contracts, Fact Book for Each National Account (Tier 1 Supermarkets), Platinum program for Wholesalers, MATRIX program for P&G World Wide, True Score Card, Standardized sales analysis tools through software, payment terms, Stock coverage, coverage expansion, damage & expiry policy And many More,
Skin Care & Hair Cosmetics (Olay & Wella, Old spice, Styling)
➢ Maintain the sales fundamentals within my section "Distribution, Pricing, shelving and merchandizing.
➢ Proactively generate leads and work with team to pursue business relationships with prospective clients with a focus on Events, Advertising (both Sell-in and Sell-out) and Complete Branding at the outlet level.
➢ Meeting volume objectives and leading the trade growth by achieving a growth of 15 % above last year.
➢ Ensure the correct products and services are delivered to customers in a timely manner
➢ Prepare regular reports of progress and forecasts using key account metrics.
Overall Responsibility was to open the Middle East Market and establish a database for old and new clients.
Achieving the target of 120 Index verse last year
Expending the business in a very competitive market and introducing Our Brands to the Market.
Developing Co-marketing projects with B2B Accounts in line with Philips Strategy and modules.
Analyses and market all products in the company.
Managing and developing all sales Team, Practice there learning, Evaluate them.
Analysis report for top management on monthly and quarterly bases
Major in Economics and Marketing