Commercial Director
Trismart Group
Total years of experience :29 years, 0 Months
As a Commercial Director, I was leading the organisation through the commercial landscape by:
- overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing the sales, marketing and support operations.
- maintaining a consistent trajectory of growth, while avoiding obstacles that arise from a constantly shifting market.
- managing large teams, excelling in sales (BDM's and Sr. Sales Account Managers), Presales engineers and After Sales Support engineers and technicians.
- careful attending to the organisation’s present activities in the marketplace, involving decision-making based on trends and expectations for the future.
- reaching out to new clients and advising upper management about new markets to explore.
- demonstrating exemplary project management, negotiation, market research, and marketing.
- analyzing and problem-solving, and being a people-person impressing clients, satisfying customers, and keeping large multi-dimensional teams working together in the most efficient ways possible.
- working in high-pressure environment where deadlines and bottom lines are the measure of success specially when dealing with strategic private and public sector tenders.
- maintain firm ties with clients, partners, vendors and suppliers who became intimate with the inner workings of all sides of the business.
- self-challenging by writing business proposals, keeping close eye for detail while reviewing and approving contracts, professional services documentation, SOP, product documentation, developing sales, marketing and support strategies and building budgets.
- well-versed in the latest corporate management standards and proficient in using modern software tools (especially ERP and CRM tools).
- responsible for hiring, working with legal staff to resolve problems.
Major achievements and accomplishments:
Zain South Sudan Project, reporting to CEO
Executive Consultant, Feb 2015, Mar 2016
• 4 direct report team members
• New contracts with NGOs (ICRC, UNMISS, UNCHR, UNRWA, UNOCHA, UNESCO, USAID, HRW) EU Commission, Army, US Embassy, Egypt Air and Fly Dubai
• 11% growth year-on-year in total revenues between 2015 and 2016
• 38% growth in customer base between 2015 and 2016
• 24% growth in market penetration between 2015 and 2016
• 55% growth in international minutes’ traffic
• Call Center service level KPI overachievement (88% within 20 sec and FCR % 99%)
• 60% growth number of Zain shops and introducing 3 mobile-shops and and 2 Route-To-Market teams
Other projects:
• Generated annual revenue of BHD200k through portfolio of clients by reducing their telecom cost by 35% annually (equivalent to BHD3.5m)
• Conducted full operational studies for portfolio of clients (total budgets of US$120m).
• Established strategy, sales and marketing plans for portfolio of clients (total budgets of US$90m) increasing profits 20% in average.
Major Achievements and Accomplishments:
• 5 direct report team members
• 14% increase in annual revenue
• Growth of market share to 33 %
• 12 new franchised shops
• In-source 20% of the distribution channel saving 10% of commission paid to distributors
• Franchised non-core business in our own shops reducing operation cost by +25%
• Automation of processes and reducing human errors by 90%
• 100% growth in outdoor-sales team and 120% growth in sales of the team
• 30% growth in market presence thought kiosks and stands and reducing operation cost by 40-70%
• 20% growth in up/cross sales via call center
• 98% satisfied customer through customer excellence program
• 12 direct report team members
• 10% increase in annual revenue
• Growth of market share to 21 %
• 25% growth of sales through distribution channel and partners
50% growth in market presence (new own shops)
• 3 direct report team members
• Conducted training for 80 sales and customer care staff
• Procurement of BHD+40m of equipment and tools for retail shops
• Growth of market share from 0 to 11%
• 85% of sales through distribution channel and partners
• Created all processes and procedures of sales department
Available upon request.