Hajer Ashmeel

Responsible for creating and coordinating bilingual communications output within the company and to external stakeholders. In this role I create and deliver all relevant newsletters, brochures, and other publications in both printed and digital formats. I also work on projects designed to maintain and enhance the company’s local and regional reputation by working with PR agencies and developing advertising, sponsorships, and media activities.

Main achievements:
-Increased the company’s media coverage by 290% in 2012 vs. 2011.
Launched and maintained the company’s local bilingual website (www.tetrapak.sa).
-Re-branded Tetra Pak’s Jeddah factory production hall and offices.
-Managed media relations during Gulfood 2013 in Dubai, UAE.(press releases, media roundtable, social media, and interviews).
-Successfully hosted 100+ visitors to attend “Anuga Exhibition 2012” in Cologne, Germany.
-Managed the company’s internal events for 100 - 1, 300 attendees, e.g. Annual family day.
-Coordinated the 2012 CSR project with Al-Sheraf School, a low-income school in Jeddah in need of renovation.

My responsibilities in this position were to provide market study and analysis to customers, as well as assisting in the development of new products concepts and conducting consumer research. I worked with different stakeholders to educate consumers about product benefits and raise awareness about health issues.

Working with and supervising the Supply Chain Team in realizing company orders, I managed the company stock and planned delivery dates according to customers’ projects.

Main tasks:
- Planned the company’s monthly orders
- Planned stock distribution between branches
- Evaluated market price for reserve stocking

Working with Supply Chain Director in creating new system for placing and creating orders . Point of contact for Sales and Production teams.
Main achievement:
-Implement new orders sales system effectively and reduce orders delay by 96%.
-Create order history tracking system, and provide weekly reports on orders statues.

Working as an intern, I provided support for teachers in the French, elementary, and kindergarten sections.

Main tasks:
Teaching Arabic for kindergarten classes
Managing the library