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Hajer Ashmeel, Communication Executive

Hajer Ashmeel

Communication Executive·Tetra Pak Arabia Area

Saudi Arabia

Bachelor's degree, french literature

Work experience

Total years of experience: 7 years, 10 months

Communication Executive

January 2011 - September 2013

Tetra Pak Arabia Area

Jeddah, Saudi Arabia

January 2011 - September 2013

Responsible for creating and coordinating bilingual communications output within the company and to external stakeholders. In this role I create and deliver all relevant newsletters, brochures, and other publications in both printed and digital formats. I also work on projects designed to maintain and enhance the company’s local and regional reputation by working with PR agencies and developing advertising, sponsorships, and media activities.

Main achievements:
-Increased the company’s media coverage by 290% in 2012 vs. 2011.
Launched and maintained the company’s local bilingual website (www.tetrapak.sa).
-Re-branded Tetra Pak’s Jeddah factory production hall and offices.
-Managed media relations during Gulfood 2013 in Dubai, UAE.(press releases, media roundtable, social media, and interviews).
-Successfully hosted 100+ visitors to attend “Anuga Exhibition 2012” in Cologne, Germany.
-Managed the company’s internal events for 100 - 1, 300 attendees, e.g. Annual family day.
-Coordinated the 2012 CSR project with Al-Sheraf School, a low-income school in Jeddah in need of renovation.

Company industry:
Manufacturing
Job role:
Marketing and PR

Marketing Executive

January 2009 - December 2010

Tetra Pak Arabia Area

Jeddah, Saudi Arabia

January 2009 - December 2010

My responsibilities in this position were to provide market study and analysis to customers, as well as assisting in the development of new products concepts and conducting consumer research. I worked with different stakeholders to educate consumers about product benefits and raise awareness about health issues.

Company industry:
Manufacturing
Job role:
Marketing and PR

Senior Purchasing & Planning Analyst

March 2008 - September 2008

Hesham El-sewedy Tading Co. L.T.D

Jeddah, Saudi Arabia

March 2008 - September 2008

Working with and supervising the Supply Chain Team in realizing company orders, I managed the company stock and planned delivery dates according to customers’ projects.

Main tasks:
- Planned the company’s monthly orders
- Planned stock distribution between branches
- Evaluated market price for reserve stocking

Company industry:
Merchandising
Job role:
Purchasing and Procurement

Order Management Officer

June 2006 - February 2008

Hesham El-sewedy Tading Co. L.T.D

Jeddah, Saudi Arabia

June 2006 - February 2008

Working with Supply Chain Director in creating new system for placing and creating orders . Point of contact for Sales and Production teams.
Main achievement:
-Implement new orders sales system effectively and reduce orders delay by 96%.
-Create order history tracking system, and provide weekly reports on orders statues.

Company industry:
Merchandising
Job role:
Purchasing and Procurement

Educational Assistant

September 2005 - May 2006

Arc De Triomphe International School

Jeddah, Saudi Arabia

September 2005 - May 2006

Working as an intern, I provided support for teachers in the French, elementary, and kindergarten sections.

Main tasks:
Teaching Arabic for kindergarten classes
Managing the library

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Education

King Abdul Aziz University

June 2005

June 2005

Bachelor's degree, french literature

Saudi Arabia

studying the French language from the basic during 2 year and another two years for the French culture and literature.

Skills

Order Management
Expert
Order Management
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Event Management
Expert
Event Management
Expert
Event Management
Intermediate
Event Management
Intermediate
Branding
Intermediate
Branding
Intermediate
CSR Planning
Intermediate
CSR Planning
Intermediate
Order Management
Expert
Order Management
Expert
Corporate Communications
Expert
Corporate Communications
Expert

Languages

French
Intermediate
English
Expert
Arabic
Expert

Training and Certifications

Certifications
Certificate of Achievement
Open2Study
Sep 2013 - Oct 2013
Certificate of achivement
Coursera
Sep 2013 - Nov 2013
Diploma
Tetra Pak Academy - Global Training & Development
May 2010 - May 2010
Certificate
Thomson Reuters
Sep 2011 - Sep 2011

Hobbies

  • Reading