Hajra Haq

Accountable for revenue, scorecard metrics and market share for Office products in Gulf region.

Achievements:
•Successfully achieved the revenue targets with YOY growth of 26%. Met business metrics targets reflecting the health of the business for FY14.
•Collaborated across Consumer and SMB team along with MEA management to create aligned marketing plan for Office in each segment for FY15.
•Successfully launched new Office product “Office 365 Personal”
•Owned the Demand Generation activities for Office in Gulf including Online sales

Highlights:
• Successfully aided trade delegations to meet with their counterparts according to the business opportunities present in Oman and Qatar; such as the Defence Delegation, Business Women Delegation, Australian Gulf Council and education related organizations.
• Played a vital role in planning and executing smooth visit of the Governor General of Australia, Australian Foreign Minister to Oman, involving liaising with Ministry of Foreign Affairs, thus received recognition from both Foreign Minister and Governor General for a successful visit.
• Drafted speaking points for ambassadorial meetings and summarized key growth areas, thus contributed towards policy making and developing the business relationship and trade between the two countries.
• Played a key role in facilitating the formation of Australian Business Group in Oman (ABGO).
• Researched the market and successfully found distributors for Australian companies in Oman and Qatar including dental companies, cooking oil, beauty products and timber companies.
• Instrumental in supporting several construction companies with market briefing and introduced them to key players in the Qatar and Oman market.
• Drafted an article on relationship between Oman and Australia along with preparing country and industry specific market briefing for the website.
• Played a fundamental role in organizing the Australian Green Building seminar in Qatar attended by 100 key players in this market segment
• Adroitly extended assistance with consular issues by visiting Australian Nationals in jail to receive statements and participated in highly confidential cases

Key Responsibilities:
• Responsible for developing Australian business in Oman and Qatar by providing professional advice and delivering a wide range of services from basic research to strategic marketing consulting services as per the organizational requirements.
• Supporting the Australian companies with Oman and Qatar market intelligence, business matching and visit programs, simultaneously providing general briefs comprising of written and verbal messages relating to the market and industry/sector updates including infrastructure, education and agriculture.
• Identifying and assessing business opportunities in Oman and Qatar across all market sectors, thereby providing market insight and intelligence to the management to develop strategies.
• Backing the VIP visits, coordinating with the Ministry of Foreign Affairs, establishing and retaining a network of contacts in commercial and government organization, thus maintaining a high public profile.
• Aiding the Australian trade delegations in business matching, facilitating the introduction of Australian companies, hence advising Australian firms to implement effective business practices in Oman and Qatar.

Highlights:
• Played a pivotal role in organizing and executing VIP customer seminars successfully, thus invited CIO/CTOs of top organizations in MENA to Anatalya, Turkey and shared the knowledge on HP software technology for networking with HP employees resulting in US$5 million and closed deals.
• Efficiently carried out online marketing campaigns on different websites including banner ads to increase awareness among customers relating to HP software products, thus arranged seminars in Dubai/Egypt to launch new products attended by 200 people in the IT sector.

Key Responsibilities:
• Designed the company's strategic roadmap encompassing both short and long term goals and directed organizational activities of all staff and resources under purview.
• Devised and executed the marketing plans for demand generation and awareness for HP software products and solutions in the Middle East, thus participated in developing the product through its complete product life-cycle.
• Evaluated the competition between the other products in the market and efficiently segmented the market appropriately, consequently positioned the product in the market to gain revenues for the company.
• Assessed and analyzed marketing communication mix strategies for effective marketing and acted as the owner of a regional marketing budget and used it effectively and efficiently in line with company standards.
• Scrutinized the market and competitors, organized campaigns and events, worked closely with sales, local and regional resources along with ME and Europe team to ensure proper workflow in the company.
• Kept abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.

Key Responsibilities:
• Accountable for designing and implementing promotions targeted at augmenting sales with partner accounts, hence strategically devised and steered various plans to maximize ROI.
• Coordinated with internal teams and briefed the external agencies about the same for execution of the strategies developed, thus managed partner programs encompassing MS Club, MS Winners Club and Co-op.
• Maintained partner database by developing database maintenance programs for keeping proper records, simultaneously engaged agencies in initiating effective channels of communication.
• Performed data mining activities on sales database, thereby generated regular reports and distributed the database internally to support sales, analyzed trends and forecasts for developing effective strategies.
• Liable for managing the business group budget, thereby consolidated, monitored and planned the marketing budget for the SMSP group to chart out effective and efficient workflow.

Key Responsibilities:
• Actively involved in conducting market analysis and business development pertaining to the HP Business Partner Program.
• Efficiently identified and recruited qualified channel partners on the basis of business criteria and fostered cordial relations with channel partners in adherence to sales targets of product.
• Formulated creative sales incentives programs and approved appropriate marketing plans for each channel partner along with implementing HP System Training and Recognition Program (STAR) to succeed as channel partners and provide technical support to update their knowledge of HP systems.
• Arranged sales and technical trainings/certifications for the partners and conducted preliminary country research for the establishment of a suitable training center for HP.
• Managed and improved the data quality for the Marketing Information Database (MIND) system for facilitate working aids to the sales team.
• Liable for extending training to the users, thus drafted daily, weekly and monthly reports on sales trends and ensured that all marketing activities leading to the expansion of customer database.

Previous Professional Experience:
• October 2012- December 2012: Customer Relationship Manager with Moosa Abdul Rahman, GMC Dealership
• March 2004- August 2004: TV Talk Show Host, “Acha Really”, ARY Digital, Dubai, United Arab Emirates
• August 1999- December 1999: Assistant Customer Affairs Manager of Arab Community with Customer Affairs and Service Audit, Emirates Airline, Dubai, UAE
• August 1997-July 1999: Assistant Adviser to Students with Office of International Students and Scholars, University of Nevada, Reno