Hala Darwich

 Supplier & Logistics Coordination: Manage supplier relations and logistics to ensure timely product
availability.
 Key Account Management: Strengthen relationships with pharmacies and dermo-cosmetic platforms to
drive sales.
 Sales Leadership: Implement sales initiatives, deals, and promotions to boost market presence.
 Marketing Management: Lead campaigns in doctors clinics to engage healthcare and skincare
professionals.
 Digital Media Strategy: Develop and oversee digital media efforts for brand growth.
 Annual Marketing Plan: Plan and execute yearly marketing strategies aligned with business goals.
 Creative Development: Oversee marketing materials and product designs with the graphic designer.
 Team Leadership: Manage and mentor a team of 11 across sales, marketing, and design.
 Training & Development: Conduct product training for pharmacy staff.
 Market Strategy & Budgeting: Analyze trends, adjust strategies, and manage budgets effectively.

 Develop and execute brand strategy and marketing campaigns
 Set sales targets, forecasts, and key account agreements
 Manage social media and marketing materials
 Oversee product development, pricing, and new launches
 Plan consumer promotions and monitor budgets
 Conduct competitor and customer insights analysis
 Coordinate Beauty Advisors activities, targets, and training
 Provide scientific training for sales and medical teams
 Manage inventory, forecasts, orders, and logistics
 Work on regional re-export projects

• Developed and executed comprehensive brand strategies, driving target achievement and market growth.
• Designed impactful marketing materials, including brochures, catalogs, and packaging, enhancing brand visibility.
• Established clear brand missions, visions, and promises, fostering strong customer connections.
• Created and implemented seasonal promotions, ensuring product packaging met company standards.
• Conducted market visits to analyze competitor strategies and identify growth opportunities.
• Performed site visits to assess display effectiveness and optimize product presentation.
• Collaborated cross-functionally to align marketing efforts with product development initiatives, enhancing overall brand performance.

• Spearheaded the annual marketing planning for diverse brands, including Pharmaceuticals, Aesthetic, and Baby Products, ensuring alignment with business objectives.
• Managed and optimized marketing budgets, effectively allocating resources to maximize ROI on campaigns.
• Organized and executed successful events, including product launches, seminars, and exhibitions, enhancing brand visibility.
• Developed innovative marketing campaign concepts that drove engagement and brand awareness.
• Collaborated with the Sales Team to devise strategic market approaches, resulting in increased sales performance.
• Oversaw and supported Promoters, Merchandisers, and Social Media Executives, ensuring cohesive brand representation.
• Designed a variety of marketing materials, such as brochures and catalogs, that effectively communicated brand messaging.