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hamad alzughaibi, marketing manager

hamad alzughaibi

marketing manager·RAKEZA

Saudi Arabia

Bachelor's degree, Bachelor's inMarketing Management

Work experience

Total years of experience: 12 years, 2 months

marketing manager

October 2024 - Present

RAKEZA

Riyadh, Saudi Arabia

October 2024 - Present

• Developed go-to-market strategies for e-commerce brands, driving 30%
growth in monthly revenue.
• Optimized paid media campaigns, achieving an average ROAS of 5x
across clients.
• Strengthened client lifecycle and retention strategies through advanced
email marketing optimization, driving a 40% increase in repeat purchases.
Company industry:
Advertising
Job role:
Marketing and PR

Brand manager

September 2022 - August 2024

Nadec

Riyadh, Saudi Arabia

September 2022 - August 2024

• Developed and executed marketing campaigns for Dairy products.
• Lead & manage multi functional team to align & deliver projects.
• Led the development of product range extension for Dairy products.
• Monitor market trends, capture the right findings based on consumers research, change in market dynamics & competitors activities.
Company industry:
FMCG
Job role:
Manufacturing

ACTING BRAND MANAGER

September 2022 - May 2024

NADEC

Riyadh, Saudi Arabia

September 2022 - May 2024

Created and implemented a 3-year strategy for both new and existing
products, driving long-term growth.
Managed a diverse portfolio of over 50 SKUs, driving significant
contributions to company turnover.
Led Nadec Greek Yogurt campaign, achieving 10% market share within
one year through research-driven strategy.
lead the second largest brand in the companys portfolio generating an
annual GSV of +500Million SAR.
Executed 5 full-scale 360° campaigns, integrating digital, in-store, and
media channels.
Company industry:
FMCG
Job role:
Marketing and PR

MARKETING MANAGER

April 2021 - August 2022

WADI HALFA

Riyadh, Saudi Arabia

April 2021 - August 2022

Increased brand profit by 32% compared to last year and gained +5.3 pts
market share.
Drove strong strategic partnerships with Sasco, Flynas, Aramco, and
Stcpay
Launched GLOBAK brand for Wadi Halfa home care products, capturing
7% market share within the first year.
Led a go-to-market strategy for coffee products, expanding distribution
to 2, 000+ specialty stores and digital platforms, driving sales growth and
outperforming competitors.
Company industry:
FMCG
Job role:
Marketing and PR

brand manager

March 2018 - March 2021

crave agency

Riyadh, Saudi Arabia

March 2018 - March 2021

• Headed cross-functional 10-person team of Art Directors, Copywriters, Designers, and Illustrators in the creation of marketing collateral..
• Established a culture of collaboration and accountability; implemented biweekly status meetings to track progress, share information, and resolve roadblocks amongst all stakeholders.
Company industry:
Marketing
Job role:
Marketing and PR

ASSISTANT MARKETING MANAGER

August 2016 - March 2018

FROZ

Riyadh, Saudi Arabia

August 2016 - March 2018

Led development and management of three new yogurt product lines at
Froz, generating 23% revenue growth in Q1 2018.
Launched Gelatick brand for Froz in Q4 2017, achieving 21% revenue
growth.
Fully manage social media accounts, over 1m reach week, with 250K+
followers, including strategy, planning, , editing social media post, and
promoting social media campaigns.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

marketing officer

March 2014 - August 2016

Qudrah

Riyadh, Saudi Arabia

March 2014 - August 2016

• Led the launch of +6 new product into the market, from identifying the business needs and opportunities to identifying suppliers, and promotion strategies, and launch.
Company industry:
IT Services
Job role:
Marketing and PR

MARKETING OFFICER

March 2014 - August 2016

QUDRAH

Riyadh, Saudi Arabia

March 2014 - August 2016

Developed and executed comprehensive marketing strategies to promote
e-commerce solutions, enhancing brand visibility and attracting new
clients.
Company industry:
General Engineering Consultancy
Job role:
Marketing and PR

Education

King Faisal University

January 2014

January 2014

Bachelor's degree, Bachelor's inMarketing Management

Saudi Arabia

GPA (point): 3 out of 5

GPA (point): 3 out of 5

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
Product Development
Expert
Product Development
Expert
E commerce
Expert
E commerce
Expert
Campaign Strategy
Expert
Campaign Strategy
Expert
ACCOUNTABILITY
Expert
ACCOUNTABILITY
Expert
COLLABORATION
Expert
COLLABORATION
Expert
IDEATION
Expert
IDEATION
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
RESEARCH
Expert
RESEARCH
Expert
PRODUCT MARKETING
Expert
PRODUCT MARKETING
Expert
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
ASSOCIATE PROJECT MANAGEMENT
Intermediate
ASSOCIATE PROJECT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
MS OFFICE
Expert
MS OFFICE
Expert
Adobe Photoshop and Adobe Light room.
Intermediate
Adobe Photoshop and Adobe Light room.
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Project Planning
Intermediate
Project Planning
Intermediate
Brand Management
Intermediate
Brand Management
Intermediate
E-commerce
Intermediate
E-commerce
Intermediate
Marketing Communications
Intermediate
Marketing Communications
Intermediate
Retail Marketing
Expert
Retail Marketing
Expert
Project Management
Expert
Project Management
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
Product Development
Expert
Product Development
Expert
E commerce
Expert
E commerce
Expert
Campaign Strategy
Expert
Campaign Strategy
Expert

Languages

Arabic

Expert

English

Expert

Memberships

community engagement development administration (CEDA) - King Faisal University

Member

King Faisal University media team

Member

Riyadh males voulntering group

Member

SaudiAlZheimer

Member

April 2019

Training and Certifications

Certifications
Certified Digital Marketing (CDMP)
Certified Associate in Project Management (CAPM)
Advertising core competencies
Apr 2019

Hobbies and interests

cars photography

I have worked with many automotive companies such as ( Porsche, Ford , Nissan, Lexus, Maclaren , Bmw, Hankook, Harley Davidson, Yamaha , Motul , Subaru ) a photographer and content writer in more than 35 marketing projects . from 2014 - until now .