Hamed Kayed

Acekuwait.com

Overview
Joined ACE Hardware Kuwait during a period of major catalog, operational, and system instability. Led full digital, catalog, ERP integration, and operational transformation to reboot the entire Ecommerce foundation.
Key Achievements
Increased monthly Ecommerce revenue by over 230% through restructuring catalog, taxonomy, and product data—without marketing.
Rebuilt 30 years of product data: names, descriptions (AR/EN), and category structures from scratch.
Redesigned end-to-end fulfillment: Website/App → ERP D365 → TO → Branch → Delivery.
Solved stock inaccuracy by creating an Inventory Cloud auditing layer to fix quantities without disrupting ERP.
Fully redesigned ACE Ecommerce App on Figma with complete product roadmap.
Launched Wallet, Coupons, and ACE Club loyalty foundation.
Migrated platform from Bagisto CMS to Laravel Enterprise for stable, scalable operations.
Built complete SRS covering all Ecommerce modules (Catalog, Wallet, Coupons, Loyalty, Omnichannel, Admin).
System & Operations Transformation
Separated Ecommerce operations from Block ERP, enabling scalable independent system logic.
Redesigned TO (Transfer Order) confirmations through POS Portal with statuses: Unavailable, Prepared, Verified.
Created a cloud auditing process to zero, verify, and correct legacy stock problems without ERP conflict.
Closed longstanding operational gaps across catalog, warehouse, and order fulfillment.
ERP, Integration & Automation
Shifted product sync to ERP-first model for accurate governance.
Upgraded warehouse sync from 10-minute batching to real-time webhook.
Designed multi-branch stock logic for product availability before TO creation.
Established OmniChannel layer inside Laravel (orders, escalations, communication).
UX, App & Platform Development
Rebuilt full ACE Ecommerce App (navigation, PDP/PLP, checkout, loyalty) through Figma.
Migrated to Laravel Enterprise due to CMS limitations and inability to scale.
Designed Admin Dashboard with real operational controls (enable/disable banners, catalog control, order logic).
Commercial Enablement
Built ACE Kuwait’s first marketing foundation: coupons, loyalty, wallet, seasonal events.
Aligned Ecommerce operations with annual commercial calendar.
Summary of Impact
Transformed ACE Kuwait’s Ecommerce from fragmented systems and unreliable stock into a structured, scalable digital operation aligned with ERP, branches, fulfillment, and commercial goals.

Overview
Bazaar is the Ecommerce initiative of Total Care Group (Kitchenware & Tableware distributor). The brand sold through Instagram during COVID-19 but had no digital infrastructure, system workflows, or catalog. I was hired to build the full Ecommerce ecosystem from zero.
Key Achievements
Launched Bazaar’s entire Ecommerce ecosystem from zero: Magento store, Flutter App, and operational roadmap.
Led ERP assessments and selected Foucas Cloud 9 to meet multi-company + budget constraints.
Built catalog taxonomy, SKU logic, attributes, and end-to-end data model (no catalog existed before).
Implemented Marketplace model and full API integration with mobile app.
Created multi-company ERP tree with separate inventory/operations but unified Ecommerce sync.
Achieved a revenue increase of over 37% within the first 7 months compared to the previous full year.
Cleaned 70% of inaccurate/duplicate stock across the group.
Systems, ERP & Integration Work
Led full ERP selection: requirements, vendor comparison, implementation planning, and integration design.
Customized ERP catalog to match Magento taxonomy and stock flows.
Integrated Foucas Cloud 9 ERP with Magento + Flutter using custom API endpoints.
Unified multi-company ERP operations into one Ecommerce sync layer.
Digital Platform Development
Developed Magento storefront from scratch with PLP/PDP, search filters, checkout, payments, and vendor logic.
Designed full mobile App UI/UX in Flutter and delivered multi-phase roadmap.
Created Admin workflows, SOPs, and structure for catalog, orders, warehouse handling, and customer experience.
Commercial & Operational Impact
Exceeded entire previous year's performance within only 7 months post-launch.
Built Ecommerce department: hiring plan, roles, budget, and operational policies.
Established SOPs for catalog publishing, pricing, warehouse, CX, and promotion execution.
Summary of Impact
Transformed Bazaar from an Instagram-only seller with no digital foundation into a complete Ecommerce ecosystem powered by ERP, Magento, Flutter App, structured catalog, and enterprise operations—delivering measurable commercial growth.

Outline
It is a prize raffle website and application for marketing products and services. It works by purchasing products and entering the raffle for a valuable prize. The head office is located in Kuwait.

Key Responsibility
Working on developing the site and user background in a way that is consistent with Vinco’s orientation and the target audience.
Collaborated with product and technical teams as an SME, communicating requirements when development is required.
Oversee monthly performance results to analyze and give recommendations, sales data, product sales, consumer data, Google Analytics working with the finance team.
Utilized analytics and customer feedback to make data driven decisions that positively affect the digital customer experience.
Implemented key performance indicators (KPIs) to measure and report on the success of digital customer experience initiatives.
Provided training and support to internal teams to ensure a customer centric mindset and adherence to best practices in digital customer experience.
Obtaining the necessary licenses from the Ministry of Commerce and Industry, following up and arranging the date of the withdrawals with the Ministry of Commerce and Industry.

Key Achievement
Create a V-Coins loyalty program by adding Coins with every purchase.
Selling only globally recognized brands and services.
Sell ​​products that have a punch mark price.
Cooperation with leading companies in offering prizes such as Alghanim Automotive Company, Talabat application cash prizes and gold prizes.

Achievement
Achieved break-even after 12 months of implementing Vinco, after launching the V-Coins loyalty program in the second quarter of the year the application launched. Moreover, the sales increased to 18% in the first quarter of the second year of launching the application and website.
Developed and implemented data-driven e-commerce strategies, resulting in a 30% increase in website performance.

Outline
Online fashion outlet, located in Kuwait, with full accountability for implementing and managing all digital marketing campaigns and website development to enhance customer experience, including planning, execution, analysis and reporting.

Key Responsibility
Provided direct leadership to ensure that the product specifications that created enable a desirable feasible and viable product for the relevant end-user.
Lead the team in setting digital principles standards and practices.
Responsible for the development of the overall product roadmap collaborated with all relevant stakeholders and other product leadership.

Key Achievement
Monitored and analyzed online sales,
Successfully collaborated with the marketing team to execute Media & digital campaigns achieving a 20% increase in customer acquisition.
Remained updated with the latest Apparel trends, adopting three new best practices within the first 6 months of the role.

Achievement
Monitored and analyzed online sales, leading to a 15% growth in sales targets achievement in the first quarter of 2017.
Successfully collaborated with the marketing team to execute Media & digital campaigns achieving a 20% increase in customer acquisition.
Remained updated with the latest Apparel trends, adopting three new best practices within the first 6 months of the role.

Responsible for management of window budget including all related PO’s & invoices.

SWForecast budgets for long range planning strategy.
Responsible to manage and maintain a photo report of all windows executed and lead cross-functional hindsight meetings.

Occasional travel to stores to oversee installs and vendor visits to check on production.

Strong vendor base and knowledge of materials and production techniques.

Strong understanding of floor plans, and cad drawings.

Creates a strategic visual merchandising plan that aligns with the store's brand and sales goals.

Designz and implement product displays that are visually appealing and enhance the customer's shopping experience.

Assess the metrics for sales and revenue generated by visual merchandising activities and present the results to senior management.

Collaborate with the marketing and buying teams to ensure that product displays align with stock availability and current promotions.

Stay updated with current trends in visual merchandising and implement best practices in stores.