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Hammam Elmasri, Business Development Specialist

Hammam Elmasri

Business Development Specialist·Launchgood.com

Lebanon

Bachelor's degree, Marketing

Work experience

Total years of experience: 19 years, 2 months

Business Development Specialist

February 2021 - Present

Launchgood.com

Detroit-Shoreway, United States

February 2021 - Present

LaunchGood is a crowdfunding platform founded in 2013 to support causes and projects that align with the values of the Muslim community. It has been successful in raising millions of dollars for campaigns in a wide range of categories, with over 1.1 million donors and 52, 000 campaigns to date. The platform has funded a total of $368.7 million for projects in 152 countries worldwide.

Key Responsibilities:
1. Develop and implement strategies to grow the crowdfunding platform's presence and user base in the Middle East and North Africa region.
2. Identify and cultivate partnerships with potential clients, including non-profit organizations, social enterprises, and individual campaigns.
3. Provide support and guidance to clients throughout the crowdfunding process, including campaign planning and strategy, marketing and outreach efforts, and post-campaign reporting.
4. Act as a subject matter expert on crowdfunding best practices, including campaign structure, reward fulfillment, and donor engagement.
5. Analyze market trends and gather customer feedback to inform continuous improvements to the platform and its services.
6. Stay up-to-date on compliance regulations, including anti-money laundering laws, and ensure that all due diligence processes are properly followed.
7. Ensure that all campaigns on the platform meet the necessary compliance standards and regulations.

Company industry:
Financial Services
Job role:
Finance and Investment

Managing Partner

June 2020 - September 2022

MD Medical

Beirut, Lebanon

June 2020 - September 2022

MD Medical Industries is a Lebanese health manufacturing company that produces non-woven medical products. The company is focused on improving the health and lives of individuals through the production of safe, effective, and high-quality products. MD Medical Industries' products are used in medical institutions around the world, and the company is particularly focused on providing protection for medical staff during the COVID-19 pandemic. The company operates state-of-the-art manufacturing facilities and has earned ISO and CE licenses.

Key Responsibilities:
1. Developed and implemented strategies to grow the company's presence and sales in Lebanon, especially in the face of economic collapse and power shortages due to COVID-19, demonstrating strong leadership and strategic planning skills.
2. Oversaw the development and production of personal protective equipment (PPE) products, including sourcing materials and managing quality control, showcasing expertise in supply chain management and production line management.
3. Managed partnerships and relationships with key stakeholders, including clients, suppliers, and government organizations, displaying strong communication and relationship-building skills.
4. Handled financial management, including budgeting, cashflow management, and forecasting, to ensure the company's financial stability and success, demonstrating expertise in financial management.
5. Led and motivated the team to achieve company goals and meet deadlines, showcasing strong management and leadership skills.
6. Developed a strong market presence and demand for the company's personal protective equipment products, particularly in the face of high demand for PPE during the pandemic, demonstrating strong marketing and sales skills.
7. Effectively managed cashflow and financial stability despite the difficult economic conditions, allowing the company to continue operations and achieve success, showcasing strong financial management skills.

Company industry:
Medical & Healthcare Equipment
Job role:
Medical, Healthcare, and Nursing

CEO

April 2018 - April 2021

Kaynona Social Entrepreneurship Incubator

Beirut, Lebanon

April 2018 - April 2021

Kaynona is an organization that supports social entrepreneurship initiatives at all stages of their development. It provides mentorship and support to organizations that aim to make a positive impact on people's lives. Kaynona works to promote sustainability, the power of crowdfunding, strong branding, and innovation in social initiatives. It also partners with NGOs, the private sector, and government entities to develop think-tanks and focus groups to address community problems and connect organizations with resources and creative minds.

Key responsibilities:
1. Develop and implement strategies to support the growth and success of social entrepreneurship ventures in Lebanon.
2. Oversee the selection and onboarding process for incubator participants, including conducting interviews and assessments of potential candidates.
3. Provide mentorship and support to incubator participants, including guidance on business development, marketing, and financial management.
4. Organize and lead educational workshops and training sessions for incubator participants on topics such as social impact measurement, fundraising, and scaling.
5. Manage partnerships and relationships with key stakeholders, including investors, donors, and government organizations.
6. Oversee the financial management of the incubator, including budgeting, cashflow management, and fundraising efforts.

Company industry:
Administration Support Services
Job role:
Management

Managing Partner - Marketing Director

August 2008 - August 2020

Wafaa CIC

United Kingdom

August 2008 - August 2020

Wafaa is an online lending platform that provides microfinance loans to individuals and small businesses. It focuses on empowering women and promoting social stability. In addition to providing financial services, Wafaa offers its clients capacity-building education. This education may include financial literacy training, business skills development, or other types of support that can help individuals and businesses to succeed. Wafaa aims to support individuals and communities in achieving long-term financial stability and success.

Key responsibilities:
1. Co-founded and played a key role in building and establishing Wafaa CIC from the ground up
2. Demonstrated leadership and initiative in shaping the vision and mission of the organization
3. Expertise in economic empowerment and microfinance tools, used to develop strategies that drive results for small businesses and entrepreneurs
4. Strong knowledge of crowdfunding and payment processors, used to secure funding and establish partnerships with key players in the industry
5. Legal expertise in setting up and compliance, played a key role in establishing the company's legal framework and ensuring all operations are conducted in a manner that is above reproach
6. Proficiency in social media and digital marketing, used to reach and engage target audiences through effective campaigns and leveraging a variety of online platforms
7. Successful track record in fundraising and establishing international agency partnerships, identified and pursued opportunities that benefited Wafaa CIC and cultivated relationships with key players in the industry
8. Led efforts to secure Wafaa Foundation membership in the United Nations Economic and Social Council (ECOSOC), demonstrating a strong commitment to international partnerships and the organization's mission of economic empowerment.

Company industry:
Non-profit Organization
Job role:
Management

Business Development Director MENA

November 2015 - December 2018

Sensus Agency

Riyadh, Saudi Arabia

November 2015 - December 2018

Saudi Arabia
Sensus is a multidisciplinary design agency that specializes in brand, strategy, and communication services. The company helps clients to develop and implement creative solutions that effectively communicate their brand and message to their target audience. Sensus works with a wide range of clients, including businesses, organizations, and individuals, to help them achieve their marketing and communication goals. The agency's team of professionals has expertise in various fields, including design, branding, marketing, and strategy, allowing them to offer a full range of services to their clients. By focusing on brand, strategy, and communication, Sensus helps clients to effectively convey their message and achieve their business objectives.

Key responsibilities:
1. Lead creative sessions to conceptualize innovative and new ideas, translate these into specific plans, and conduct project kick-off meetings with the client and the project team.
2. Understand and meet client needs through brainstorming sessions, creating project roadmaps, and supervising the project across the complete project cycle to ensure high quality deliverables.
3. Develop ideas and creative concepts centered on the company’s brand strategy and image, and facilitate the company’s growth objectives.
4. Spearhead social media marketing initiatives and train staff on social media best practices; create and control content aimed at increasing ‘likes’, market reach, and sales leads.
5. Provide creative direction and drive all online services and programs of the company.
6. Direct the creative team and vendors to produce innovative solutions to client requirements; develop creative concepts for campaigns.
7. Collaborate with various internal teams (account, strategy, copywriting) to create offbeat concepts and present to management.
8. Encourage a high-performance work culture with a focus on results; mentor and motivate teams towards performance excellence.

Company industry:
Advertising
Job role:
Management

Marketing Director

August 2008 - August 2018

Alwan Marketing Group

Jeddah, Saudi Arabia

August 2008 - August 2018

Alwan Marketing Group is a leading marketing and advertising company based in Saudi Arabia. The company specializes in providing a wide range of marketing and advertising services to businesses of all sizes, including brand development, social media management, digital marketing, and event planning. With a team of experienced professionals and a strong focus on customer satisfaction, Alwan Marketing Group has established itself as a trusted partner for businesses looking to grow and succeed in the competitive Saudi market. Overall, Alwan Marketing Group is committed to helping businesses reach their full potential through effective and innovative marketing strategies.

Key responsibilities:
1. Led events and PR sessions, successfully organizing and executing various promotional events.
2. Created and sold sponsorship packages for large events and governmental agencies, demonstrating strong sales and negotiation skills.
3. Developed and implemented social media strategies for semi-governmental agencies, managing all aspects of their online presence and maximizing reach and engagement.
4. Ideated, developed, and implemented advertising and promotional campaigns using a range of media, including print, broadcast, electronic, and direct mail, to create a favorable perception of the company.
5. Monitored market trends and conducted market research to gain valuable insights on market preferences and competitors, enabling informed decision-making on new strategies and market plans.
6. Formulated dynamic PR campaigns and effective marketing initiatives, including digital and social media campaigns, to drive brand awareness and engagement.

Company industry:
Marketing
Job role:
Management

Executive Secretary

May 2006 - August 2007

Mohameed AbdulAllah Barasheed for Trading

Jeddah, Saudi Arabia

May 2006 - August 2007

Analyzed current market conditions, anticipated future market opportunities/competitive threats and provided regular reports to the upper management to maximize the company’s market share.

Formulated marketing plan and conceptualized events to identify and capture target customer base through highly focused launches.

Strategically implemented marketing programs within assigned region for driving changes that result in profitable business growth.

Provided administrative and secretarial support to senior management by scheduling business appointments, handling staff requests, preparing and maintaining business reports to keep the management updated of the organization’s functioning.

Performed general office and telephonic duties, arranged appointments and responded to inquiries by telephone, mail, email/website or fax.

Arranged Band Council, committee and regular meetings, conferences and teleconferences, prepared materials for distribution, presentations, agendas and recording minutes of the meetings.

Attended all customer inquiries, complaints and registered the same for rectification.

Served as administrative liaison, provided administrative support, which included daily maintenance of office, communication system, typing, filing, correspondence, copying, etc.

Ensured accurate maintenance of confidential documents on word-processing, files, records and documents for speedy retrieval.

Company industry:
Other Business Support Services
Job role:
Secretarial

Education

American University of London

January 2012

January 2012

Bachelor's degree, Marketing

United Kingdom

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

Specialized in merging traditional marketing theories with emerging Social media and Digital marketing needs and platforms.
View attachment

Skills

MS Office expert
Expert
MS Office expert
Expert
Public Relations
Expert
Public Relations
Expert
Graphics
Expert
Graphics
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Computer Related Skills: MS Office Applications & Internet Usage
Expert
Computer Related Skills: MS Office Applications & Internet Usage
Expert
Analytical Skills, Ability to Work Under Pressure, Decision Making & Problem Solving Skills
Expert
Analytical Skills, Ability to Work Under Pressure, Decision Making & Problem Solving Skills
Expert
Consultancy, Product Management, Product & Market Positioning
Expert
Consultancy, Product Management, Product & Market Positioning
Expert
Market Research & Competitor Analysis, Advertising & Promotional Campaigns, Forecasting & Budgeting
Expert
Market Research & Competitor Analysis, Advertising & Promotional Campaigns, Forecasting & Budgeting
Expert
Graphics design, Creative solutions, Photography and Art directing
Expert
Graphics design, Creative solutions, Photography and Art directing
Expert
Negotiation
Expert
Negotiation
Expert
Leadership, Team Management, Motivation Skills, Interpersonal & Communication Skills
Expert
Leadership, Team Management, Motivation Skills, Interpersonal & Communication Skills
Expert
Staff Management, Recruiting & Hiring, Training & Development, Performance Management
Expert
Staff Management, Recruiting & Hiring, Training & Development, Performance Management
Expert
Strategic Planning, Public Relations & Marketing, Corporate Communications, Business Development
Expert
Strategic Planning, Public Relations & Marketing, Corporate Communications, Business Development
Expert
Client Relationship Management, E-Marketing, Graphic Designing, Presentations Skills
Expert
Client Relationship Management, E-Marketing, Graphic Designing, Presentations Skills
Expert
Crowdfunding
Expert
Crowdfunding
Expert
Negotiation
Expert
Negotiation
Expert
MS Office expert
Expert
MS Office expert
Expert
Public Relations
Expert
Public Relations
Expert
Graphics
Expert
Graphics
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

Arabic

Expert

English

Expert

Memberships

Wafaalend.org

Member

January 2009

Digital Marketing Association

Professional

November 2013

Training and Certifications

Training
Official Spokesperson
Aljazeera Media Training and Development Center
Dec 2013
Personal, team, and Pair analysis
Extended Disc Trainer
Feb 2011

Hobbies and interests

Tennis
Reading
Photography
Soccer
Reading