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Muhammad Hamza Ahmed, Sr. Manager Business Development

Muhammad Hamza Ahmed

Sr. Manager Business Development·Paragon Global Brands

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 9 years, 0 months

Sr. Manager Business Development

October 2025 - Present

Paragon Global Brands

Dubai, United Arab Emirates Hybrid

October 2025 - Present

• Spearheading business development initiatives across the UAE & GCC, successfully cultivating a robust pipeline in FMCG, retail, and distribution sectors.
• Achieved over AED 2M in qualified opportunities within the initial quarter through targeted outreach and impactful client engagements.
• Overseeing 20+ active RFQs monthly, ensuring competitive pricing strategies while consistently meeting target margins of 20-25%.
• Driving client acquisition through strategic outreach, compelling presentations, and thorough proposal development, effectively converting opportunities into long-term partnerships.
• Leveraging strong relationship management skills to enhance key account strategies and foster sustainable growth.

Company industry:
Marketing

Manager Business Development

October 2022 - September 2025

Al Safa Exhibition LLC

Sharjah, United Arab Emirates

October 2022 - September 2025

• Leading business development initiatives for exhibition stands, POSM, and retail display solutions throughout the UAE and GCC markets.
• Achieved over AED 8M in total revenue, showcasing strong market impact in exhibition and retail solutions.
• Successfully onboarded 60+ new clients, driving a 35.7% increase in repeat business rates.
• Ensured robust gross profit margins of 25-30%+ on all projects through strategic pricing and cost management.
• Expertly preparing and delivering technical proposals and 3D concepts, enhancing client engagement and satisfaction.
• Focused on building and maintaining key client relationships to foster long-term partnerships and growth.

Company industry:
Marketing

Sales & Customer Service Manager

January 2018 - January 2022

Shell -

Karachi, Pakistan

January 2018 - January 2022

• Spearheaded business development initiatives across 40+ retail fuel sites in Karachi, aligning operations with strategic company objectives to drive growth.
• Achieved a remarkable 37%+ increase in lubricant and retail sales year-on-year by implementing innovative promotions and effective upselling techniques.
• Developed and mentored a high-performing team of 50+ retail staff, significantly enhancing sales productivity and customer service excellence.
• Orchestrated over 50 trade promotions and activations annually, boosting brand visibility and revenue while establishing strong relationships with key accounts.
• Leveraged market insights to identify new business opportunities, fostering long-term partnerships and driving sustainable growth in competitive markets.

Company industry:
Oil & Gas

Key Accounts Executive

January 2017 - January 2018

Goto.com.pk

Karachi, Pakistan

January 2017 - January 2018

• Spearheaded the onboarding of over 30 new vendors, significantly enhancing the product portfolio and elevating platform competitiveness.
• Drove strategic negotiations that achieved a 30% improvement in margins across critical product categories.
• Cultivated and managed relationships with 15+ key accounts, ensuring consistent revenue growth and fostering strong partnerships.
• Led targeted marketing campaigns that boosted customer engagement and increased repeat purchases by over 25%, driving overall sales performance.
• Leveraged data-driven insights to identify new business opportunities and optimize account strategies for sustained growth.
• Collaborated cross-functionally to align business development initiatives with organizational goals, enhancing overall operational efficiency.

Company industry:
Internet & E-commerce

Marketing Intern

June 2016 - August 2016

WWF - World Wide Fund

Karachi, Pakistan

June 2016 - August 2016

• Led a successful environmental awareness conference, enhancing brand visibility and community engagement through innovative promotional strategies.
• Executed a multi-channel marketing campaign utilizing social media, campus outreach, and telemarketing, resulting in increased participation and awareness.
• Collaborated with marketing managers to devise effective digital campaign strategies, leveraging data-driven insights to identify and target key audiences on platforms like Facebook, Google, and LinkedIn.
• Developed strong relationships with stakeholders, demonstrating effective communication and negotiation skills essential for business development and key account management.
• Analyzed campaign performance metrics to refine strategies, ensuring alignment with organizational goals and maximizing return on investment.

Company industry:
Non-profit Organization

Education

DHA Suffa University

January 2020

January 2020

Master's degree, Marketing

Pakistan

DHA Suffa University

January 2016

January 2016

Bachelor's degree, Marketing

Pakistan

Skills

ACQUISITION PROCESSES
Intermediate
ACQUISITION PROCESSES
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS PRESENTATIONS
Intermediate
BUSINESS PRESENTATIONS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
PROPOSAL DEVELOPMENT
Intermediate
PROPOSAL DEVELOPMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
SUPPLIER MANAGEMENT
Intermediate
SUPPLIER MANAGEMENT
Intermediate