Hamza Al-Haddar

As the Divisional Manager, I am responsible for Leading and managing the equipment division in the company, and for its PNL. Reporting to me all types of organizational frames such as functional managers (Sales/Procurement/After Sales Services/Marketing/Supply Chain), national & regional Sales/Service supervisors, central/regional warehouses, sales departments, marketing department, customer Service department, spare parts units, service teams, installation teams, ... etc., Kingdom Wide. I report to the board. The board comprises of the two shareholders Omar & Salem Bajammal

Having the strategy and operation expertise in start-up / running of multi franchisee Equipment & Machinery business. Have managed and develop business of 4S (Sales, Service, Parts & Customer Support) Operations of renowned brands in lift trucks, equipment & industrial doors/docking including Crown (Germany), Tailift (Taiwan), CT Power (China), AUSA (Spain), Loading System (Netherlands), EnerSys (Switzerland), PBM(Italy).

Arcoma established in 1955, and now it is well recognized as one of the leading business houses in Saudi Arabia. Covering Western Region (HO in Jeddah), Central Region (Regional Office in Riyadh), Eastern Region (Regional Office in Dammam), North Region (Branches in Yanbu and Tabouk). Southern Region (Branches in Abha and Jizan).

Having successfully run the division, setup business plans and providing the strategic direction since 2008, Arcoma Equipment Division is today recognized by principals and customers alike as a key player with standards that are second to none. After I took over as Divisional Manager, I was responsible for revenue growth of 82% in Sales and 500% in Net Profit, with dramatic reduction/control of expenses.

Key Achievements included: Developed a modular organization structure;
Consistently achieved/exceeded revenue, profit, and business growth objectives; Obtained distribution rights from world renowned manufacturers; Established a new equipment rental unit; Built a comprehensive 4S facility in Jeddah, Riyadh and Dammam; Introduced industry specific KPI’s (absorption, parts & service retention, cash conversion); Developed performance based sales incentive schemes; Developed cross functional teams (TQM).


Specialties:
Restructuring and Change Management;
Strategic direction (setting the business course);
PNL management in 4S Machinery dealership;
Budgeting across all areas (sales, workshop, parts, finance & HR being core);
Distribution rights with principals;
Facility designs and development;
Dealer processes and ERP;
Human Resource Management in multi-cultural environment;
Equipment business solutions (rental, trade-ins and buy-backs);
Managing economic down-turn

Supervise administrative affairs and report to the Divisional Manager any shortcoming or non-compliance. Review landed cost/ profit margins with the Divisional Manager to check and control selling prices with the sales engineers/representatives. Develop overview with the Divisional Manager about the sales policies and strategies. Conduct regular market surveys for targeted customers and submit the detailed information to the Finance Manager in order to recommend the appropriate credit limit required for them. Control stock inventory and deciding the desired reordering ceiling to replenish the stock in time. Conduct weekly Division meetings with Sales/Service/Support Staff and keeping minutes of meeting for more effectiveness and follow up. Control and coordinate the sales transactions/deals and billing with the purpose to ensure adherence to rules, regulations and policies of the company.

Responsible for supporting Sales teams with pricing of equipment and technical clarifications. Conduct product training to Sales teams, and presentation to customers. Review purchase orders of equipment and its accessories before sending to vendors to verify compliance with customer requirement. Prepare delivery schedules and forward to installation team. Coordinate with service manager about spare parts procurement. Coordinate service visits to customers on weekly basis with review of Service Manager. Coordinate allocations of stock units between the branches.

Responsible for all sales and purchasing activities including: developing strategies for sales growth and market expansion, analyzing market needs and competition, building long term relationship with customers and maintaining customer care services. Promoting products through literature & public relation. Receiving & reviewing all written & verbal inquiries including projects bids & long-term agreements sealed bids. Preparing and forwarding offers to the clients. Negotiation & discussing the offers with customers. Receiving and acknowledging clients’ orders. Processing job order for production. Raising pick lists & invoices for delivering the finished products. Gaining feedback from customer regarding products & services. Sourcing & evaluating suppliers for raw materials & trading goods. Negotiation & discussing with suppliers, including Logistic matters. Preparing & releasing purchasing documents. Following the shipment with the forwarding agents, including the Legalization of the shipping documents. Following with the clearing agent to clear the shipments. Receiving the material in the inventory after Inspection by the storekeeper.

Receiving & reviewing written & verbal inquiries. Preparing and forwarding offers to clients. Receiving and acknowledging clients’ orders. Processing job order for production. Raising pick lists & invoices for delivering the finished products. Preparing & releasing purchasing documents. Following the shipment with the forwarding agents. Following with the clearing agent to clear the shipments. Receiving the material in the inventory after Inspection by the storekeeper. Temporarily replacing the Sales & Purchasing Manager during his absence & performing all his above duties. Also, replacing the Production Manager temporarily during his vacation and performing his duties which include: production planning, assigning manpower, supervising & monitoring the manufacturing process, inspecting production samples, maintaining the operations & machinery, performing QC duties. Prepared & executed the upgrade of the existing ISO 9002 manual & procedures to meet the requirements of ISO 9000-2000.

Al-Manar Plastic Product Company Ltd.
Jeddah, Saudi Arabia
Worked with the Engineering Department in implementing Al-Manar Plant
at Yanbu. Erecting a blown film machine which cost SR 7.5 millions. Building
the whole machine structure part by part on the site. Evaluating the offers of
several contractors who bid for supplying and connecting the equipment
required for delivering the electric power from the Royal Commission main
power line to the main distribution panel inside the factory. The total cost of
this work was SR 550, 000. Also supervision of the construction activities,
giving information and instruction to the contractor as and when required.
Discuss the electrical layout of the equipment and the cables in and out the
buildings. Mange the installation of the cable trays inside the factory which
cost SR 7, 500. Involved in preparing technical documents and reports for
various purposes involved in developing and implementation of the project.

Summer Jeddah Panel Factory
Jeddah, Saudi Arabia
Worked with this factory as a trainee for tow months. Assigned under the
assembling workshop for one month. Get familiar with the protection devices
and their brands, and report the assembling process of the switchgears.
Assigned with the design department for one month. Design the switchgear
and perform some test on some component.