حمزة Mulla

• Renewed a long-term contract worth 25% of company revenue, protecting a major income stream and
supporting business continuity.
• Expanded digital media offerings from 21 % to 47% of total media solutions, strengthening market
competitiveness and improving client solution depth.
• Led proposal development for new sectors and tenders, improving the companys ability to compete for
new business.
• Supported commercialization of new media solutions, improving go-to-market readiness through stronger
positioning and sales support materials.
• Managed a marketing team of 4 specialists across branding, creative, and sales support activities.
• Strengthened governance of commercial materials by reviewing proposals, presentations, and supporting
documents for quality, consistency, and accuracy.
• Deployed a new campaign analytics solution to the market, enabling clients to track campaign
effectiveness through KPI-based performance measurement.

• Managed 2 member service programs, leading brand identity, positioning, awareness, and usage
improvement.
• Raised awareness of the Tebtom program by 7 points, reaching 40%+ among Bupa members.
• Raised awareness of the Rahatkom program by 5 points, reaching 20%+ among Bupa members.
• Increased program usage among members through rebranding, clearer service structuring, and targeted
communication channels, including seminars and on-ground activations at client premises.
• Led the rebrand and relaunch of both programs across out-of-home, social media, SMS, app notifications,
and client channels.
• Drove alignment between marketing, sales, and operations, improving program positioning, customer
communication, and client engagement.

• Managed 4 annual research streams covering brand health, lapsers analysis, competitor benchmarking,
and marketing intelligence.
• Oversaw research programs with 1, 200 annual respondents, including quarterly brand tracking of roughly
350 respondents per quarter.
• Led the market research to enhance Bupas SME offering by analyzing competitor price schemes, mapping
gaps across prices, benefits, and services, and obtaining actual market quotations; findings supported the
launch of Bupa Munshaat, which helped the company lead the SME segment.
• Directed qualitative studies including 2-day focus groups with 8-9 participants per session, strengthening
insight depth for service and brand decisions.
• Improved research quality control by auditing agency output and reviewing 6-10 recorded interviews,
ensuring stronger data reliability and better management recommendations.

• Built the marketing function from the ground up as the sole marketing lead, establishing policies, SOPs,
workflows, and execution standards.
• Secured a SAR 400K marketing budget and led rebranding of the companys identity, product naming, and
service structure.
• Supported 1.8X revenue growth in 2017 by enabling sales through improved lead targeting, sales kits,
presentations, and clearer communication for the customer and the sales team.

• Improved carton-category sales across Saudi Arabia through trade promotions and incentive programs
tied to channel behavior.
• Earned an exception-based company bonus in under 1 year, reflecting strong category performance.
• Improved retail visibility and brand presence in key cities through stronger displays, point-of-sale
execution, and Total Pitstop rollout support.

• Promoted from Assistant Product Manager to Product Manager within 1 year, reflecting strong
commercial performance.
• Maintained the #1 market share in microwave ovens and improved the product lineup by introducing new
products and strengthening retail presence.
• Doubled drum vacuum cleaner sales by improving product positioning, pricing coverage, retail execution,
and sales training across 2 core categories.

● Recovered 90%+ of inactive clients within 3 months.
● Improved trade execution and brand visibility across on-premise and non-traditional channels.
● Supported roadshows and promotional events across Bahrain

• Recovered 90%+ of inactive clients within 3 months, rebuilding the account base after a prolonged service
gap while managing trade coverage for 50% of the Bahrain client base.
• Improved trade execution and supported roadshows and events, increasing brand visibility across
on-premise and non-traditional channels.

Promoted the brand by visiting target audience at their premises to educate them on the product and brand; and supported the company in managing, organizing & exciting events and roadshows