Head Of International Business Development
SERRA International
Total years of experience :17 years, 8 Months
Setup the business model to launch SERRA International distribution company
Setup the internal work process and organizational structure between Poland, Dubai and KSA
Finalize the negotiating with Manufacturers in Poland, and customers internationally
Setup the appropriate legal frame to distribute SERRA owned FMCG products from Poland to the international market
Develop Marketing and Communication Strategy for FMCG products
Oversee the design and implementation of Riyadh Season look and feel, in coordination with different stakeholders, and across all touchpoints
Set up and oversee the communication for Customer Care Center - RS Call Center
Lead the CMS, SEO and communication plan for RS digital media
Oversee content alignment with relative websites e.g GEA, Saudi Season and ticketing platforms
Deploy different marketing channels to boost sales
Lead the creation of all events location on Google Map
Prepare daily and final reports for CMS, digital media traffic, RS sales, call center performance, events geospatial list
Lead the strategic plan, development and implementation for Jeddah Season official website
Lead the negotiation and contracting process with vendors for digital channels projects
Lead the operation and execution for e-ticketing platform, in collaboration with Sharek
Oversee Box Office ticketing operation, in coordination with Virgin Megastores
Work closely with CFO, Marketing, and Business Development Department on pricing strategies
Work with consultants to design personalized customer journey for digital platforms
Prepare weekly and final reports for digital channel traffic and sales
o Liaison in Strategic Partnership for PPP projects
o Business Development Consultant for Venture Highway Entrepreneurship Education
o Consultant in the establishment of new educational institutions projects
Supervise six units in Student Development (Community Service, Sport, Student Council, Clubs, Training and Career Seevices)
Prepare annual reports
Prepare annual budget
Evaluate the staff of Student Development Department
Participate in strategic development committees
Supervise workshops, lectures, events and campaigns delivery
Collaborate with other departments and schools
Supervise community service projects
Supervice offering new services to the students
Manage annual Career Fair
Plan international and local trips
Achievements:
Lead the creation of a new Guinness record of the largest female female training on Mind Mapping
Lead and managed DAH 10th Career Fair
Lead Student Government in 2013-14
Planned and Managed DAH book fair for 2012-2013 and 2014-2015
Developed and produced 30 weekly University Newsletter 'News You Can Use' in 2013-14
Planned and hosted stand-up comedy show in collaboration with Jeddah Comedy Club
Planned and chaperoned educational international trips for students (Spain, Dubai, Austria and Japan)
Planned local entertaining and educational trips for students
Organized different workshops in management and interpersonal skills with professionals
Hosted inspiring guest speakers from different fields in the series of “Dream it .. Plan it .. Do it”
Managed and planned different events
Participated in University Expansion Project
Participated in Social Media development project
Participated in DAH website revamp project
Participated in five years strategic plan for the University
Produced SMEs diagnostic report for Jordan 2014
SG "Student Government" Advisor and Trainer for AY 2013-2014
Developer & Chief editor of the College Newsletter
Mentorship Program Advisor
Trips Organizer
FKR Club Advisor
Media Club Advisor
Coordinate with MOHE scholarship department
Sustain strong fund raising capabilities to support scholarship funds and further students’
Supervise the process of awarding scholarship applicants
Manages scholarship applicants’ interviews with the Scholarship Committee
Manage MOHE 'Ministry Of Higher Education' scholarship nomination process
Achievements at DAH:
Received an outstanding performance recognition for AY2012-2013
Developed new types of Admission 'To-Do-List' guidelines
Developed Admission and Registration process to be a 'One Stop Shop' service
Accelerated and simplified MOHE scholarship nomination process by using electronic stamp to obtain students' official transcripts
Managed MOHE scholarship nomination process for two years
Exceeded expected number of applicants and MOHE scholarship students
Re-launched Al-Ekha'a project for scholarship students to empower them by opening channels for them to access unlimited sources shared by their DAH classmates and raised Al-Ekha'a fund four times in one semester
Created and developed many new campaign to support scholarship funds and further students’ needs (selling used books, selling items, planned for Book Fair, Fundraising campaign, sending e-mails for on-the-spot-needs, involving students in supporting the fund with their efforts and/or donation, raised the awareness of having students in need among DAH community)
Planned and managed DAH Book Fair 2013
Planned for entertainment events to sponsor students
Achievements at DAH:
Created & designed “To-Do-List” to be handed to College new applicants for their admission & enrollment process.
Developed Scholarship criteria by adding ‘Statement of Objection’ letter to Scholarship admission requirements in DAH.
Added “weighted score” to new scholarship applicants’ evaluation.
Conducted scholarship interviews and executed fund allocation process for 5 academic semesters (from A to Z)
Updated scholarship contracts.
Received a “Thank you letter” from Ministry of Higher Education for a remarkable ‘Team work’ during MOHE scholarship nomination period
Updated Scholarship policies & procedures manual.
Received a ‘Thank you’ letter from DAH upper management for the outstanding performance of the Admission & Enrollment team, Fall 2011-2012.
Achievement at DAH:
Created & designed “To-Do-List” to be handed to College new applicants for their admission & enrollment process
Developed Scholarship criteria by adding ‘Statement of Objection’ letter to Scholarship admission requirements in DAH
Added “weighted score” to new scholarship applicants’ evaluation.
Conducted scholarship interviews and executed fund allocation process for seven academic semesters (from A to Z)
Updated scholarship contracts
Received a “Thank you letter” from Ministry of Higher Education for a remarkable ‘Team work’ during MOHE scholarship nomination period
Updated Scholarship policies & procedures manual
Received a ‘Thank you’ letter from DAH upper management for the outstanding performance of the Admission & Enrollment team, Fall 2011-2012
Designed & conducted online surveys to evaluate admission period (Admission & Scholarship office services)
Launched a “two days event” to up
I have fair experience in Sales & Marketing from my own small online bussiness for re-selling ladies dresses
Shared the successful efficient workflow I developed
Achievements at KAUH:
Developed and implemented an efficient workflow which reflected on the software in use, MAXIMO. I succeeded to drop Pending Work Orders from (1780 to 340) in just three months.
Updated data in MAXIMO
I was promoted to Maintenance Supervisor position after one year only
