CEO / Marketing Strategy Manager
Meetnmake
Total years of experience :11 years, 4 Months
Mission :
Creation from scratch of an HR startup, MeetnMake, which enables talents to find the right work environement by connecting them to corporate cultures thanks to a matchmaking algorithm.
Business Development :
Defined and launched a talent acquisition strategy (for fresh graduates and experiences executives)
Defined a long-term organizational strategic goal and built key customer and partner relationships (with Consulting and Communication firms, schools, employment agencies, companies and associations)
Developed solutions and services, on a national and international scale, that meet or predict the clients’ future needs
Marketing :
Came up with new campaigns, pitched ideas to clients and partners and made visual presentations
Made research-based analysis to determine what the audience needs and how to communicate with them
Conducted surveys, interviews and applied the focus group metholodogy
Consulting & Audit:
Consulted for over 40 companies in different fields (luxury goods, automotive industry, digital, IT, audit) on Human Resources issues.
Helped our client complanies find the right talents acording to their needs
Defined a corporate culture and an environmental diagnosis for the client-companies
Company & HR Management :
Defined and implemented a vision, missions and values of our company's culture
Raised $250 000, hired and managed 15 people.
Created and provided workshops for team members on change management, stress and conflict management.
Metrics :
10 competitions won
Raised $250 000 in bootstrap and reached 14 clients from SMEs to international corporations
8700 talents and 350 companies subscribed from 7 countries
7 european medias covered (8 articles written and 2 national TV appearances)
Mission :
Offer specific training to our community of talents in order to know more about themselves, find the right environment for their growth and evolve more each day.
Training Engineering :
Detected specific training needs and designed custom formats of training (webinar, video, audio, workshops)
Prepared, scheduled, and delivered training programs
Coached and empowered the participants throughout the trainings
Increased the training offer by diversifying the subjects tackled and the targets after feedbacks from the participants
Metrics :
10 trainings delivered
130 people trained in French and English
Viva Technology
Love stories in recruitment
2018
Attendees : 100, 000 people, type of audience : startups, business leaders, investors, academics, students
ESSEC Business School
Inspirational talks about being an entrepreneur
2018
Attendees : 3000 people, type of audience : young students
GOOGLE
How to find your vision and work towards it
2018
Attendees : 30 people, type of audience : young entrepreneurs and Google intrapreneurs-to-be
Global Entrepreneurship Week Algeria
Female entrepreneurship
29.12.2013 — 29.12.2015
Attendees : 50, 000 people, type of audience : organizations, students, teachers, entrepreneurs and the government.
HEC Business School
How to find the right associates and build the right team
2016
Attendees : 300 people, type of audience : female entrepreneurs and experts
Real Estate Innovation Club
Hiring the right talents : discovery of new tools
2017
Attendees : 30 people, type of audience : HR Director and managers from big corporations in Real Estate & Construction.
Dauphine University
Recruitement for new generations
29.12.2013 — 29.12.2015
Attendees : 60 people, type of audience : HR Directors of big companies and students in HR Majors.
AMGE Belgium
Successful entrepreneur stories
29.12.2013 — 29.12.2015
Attendees : 100 people, type of audience : European entrepreneurs and people interested in entrepreneurship
Mission:
Put together a cinema festival which offers an alternative to today’s cinematic trend and which incites more artistic independent creations
Marketing Strategy :
Set specific marketing goals and set out thorough research market to identify new opportunities
Designed and implemented the marketing strategy aligned with the business targets
Developed digital campaigns to increase web traffic for the films
Thought of innovative ideas to promote the festival and its services
Ensured brand consistency of the festival through all marketing channels (BTL, ATL)
Used customers feedback to ensure client satisfaction
Public Relations:
Set up of a digital communication and of an editorial policy and application in communication support
Initiated contact with medias, followed up with articles and interviews and obtained media coverage in the press on TV and online
Team Management:
Divided the organization of the festival in teams and hubs
Used and implemented tools for better communication between the members
Managed the Communication and Public Relations hub, and conflicts within the teams
VIP Management:
Invited filmmakers from the whole world, developed and promoted in 7 countries
Put in place local and international communication strategy and advertisement
Event organization:
Organized a cinema festival with more than 4000 participants
Created from scratch an artistic program
Forecasted, allocated, controlled and monitored the budget
Set up sponsorships and partnerships with companies and medias within the film industry
Metrics:
4000 participants/audience each year
25 people in charge of hubs, and above 100 volunteers
$150 000 in budget
$50 000€ of reward allocation
5 millions views on the competing films
Mission :
Establish a new method and provide training to learners from a luxury corporation with various brands and in different countries.
Trainings:
Provided pedagogical & technical tranings
Produced user statistics of trainees for clients
Created and updated the training and support material for communication use
Design and implemented functional tests and reports
Key Accounts management:
Managed clients accounts: Cartier, Montblanc, Lancel, Piaget, Vancleef & Arpels etc.
Followed up with the clients' needs and presented the communication solution to the different teams
Metrics :
15 clients involved
340 hours of training delivered
The Startup Leadership Program is a selective world-class training program for outstanding founders, leaders, and innovators who want to become top startup CEOs. SLP Fellows become members for life and take part in an international network of inspiring entrepreneurs and leaders. Areas covered : Vision and leadership Communication, marketing and media training Financial culture Public speaking
