Marketing Coordinator
Bayt.com
Total years of experience :5 years, 7 Months
• Liaised cross functionally on a daily basis to collect, assimilate and analyze marketing activities across all markets and all offices. Reported insights in a timely and accurate fashion to management.
• Managed the day to day running of barter associations, planning, executing and reporting in a timely manner.
• Assisted and monitored Bayt.com product launches to ensure sales objectives are met.
• Managed execution of internal and external collateral material, working with suppliers to deliver quality and cost efficient material throughout the year (i.e. negotiate rates, approvals on LPO’s etc.)
• Assisted in the implementation of marketing plans designed to increase overall growth of job seeker registrations and completed CVs through acquisition, retention, and registration to completed CV conversion programs. Includes development of weekly reporting and analysis of user traffic to the site.
• Published marketing materials such as Monthly Digest, Recommended Jobs, Newsletter, Career Services, 3rd Party BD, etc.
• Attend Bachelor & Master's of domestic and international recruitment events
• Research for Events to promote all programs
• Handling calls & emails to Inquiries, Applicants & Enrollees
• Prepare budget forms for processing as needed for various events & exhibitions
• Help organize events on/off campus (Dubai Tech Nights, DSOA events, Admissions Open Houses, TOEFL exams)
• Handling of marketing materials and gifts
• Assist in Website content review and marketing materials
• Market research competitors to better enhance our brand name
• Promoted brands to consumers including sales, marketing, advertising promotions and other consumer outreach programs.
• Planned and prepared advertising/promotional material, layouts, and advertising copy and scripts in order to improve sales.
• Coordinated with numerous internal and external agencies to produce promotional displays, advertising/marketing brochures, flyers, banners, newsletters and other publicity material for company products/services.
• Built creative promotional material and presentations for the press and the consumers.
• Conducted roadshows and workshops for the interaction of consumers and clients.
• Organizing workshops and seminars to educate the consumer world on the product and their benefits.
• Spearheaded several marketing initiatives by ceaselessly coordinating with numerous internal and external agencies to produce promotional displays, advertising/marketing brochures, flyers, banners, newsletters and other publicity material for company products/services.
• Planned and preparing advertising/promotional material to increase sales of products
• Liaised with sales and other departments to analyze and evaluate design requirements for artwork and providing a marketing solution for it.
• Built contacts for promotional campaigns in Jeddah, Saudi Arabia and programs that meet identified buyer targets. Conferred with department heads to discuss contracts, selection of advertising media, product to be advertised, and budgetary constraints.
• Managed the execution of advertising and promotional campaigns in alignment with the Strategy & Business Development department to enhance sales revenue and profitability of the company.
• Ensured highest level of customer satisfaction by providing outstanding customer services and timely deliverables.
• Superintended the procurement process to ensure that purchases are as per budget, rules and regulations.
• Staying on top of market dynamics and competitor activities, as well as advised existing and prospective clients with reference to changing market trends and service issues.
• Generated revenues and maximized profit margins by identifying high potential sales opportunities and prioritizing them to drive sales.
• Organized and developed marketing strategies in line with organizational policies/procedures as a part of brand development initiative.
• Formulated and devised marketing budgets, executed several cost excellence initiatives, and analyzed sales overheads, revenue generation, etc.
• Orchestrated events, exhibitions and conferences including preparation of marketing material for brand awareness of the company’s products.
• Undertook extensive market research/surveys, analyzed data using SPSS, and generated insights for senior management.
• Coordinated with external PR agencies to develop and deliver PR plan.
• Managed telesales team and and surpass organizational targets.
Achievements: • Worked on Marketing Research projects. • Created & conducted Surveys for research purposes. • Assisted in the development & design of a website. • Recipient of the Chancellor’s and Dean’s List Award. • Named to the Honours List of the School of Business & Management.
