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Hania Masihuddin, Marketing & Content Specialist

Hania Masihuddin

Marketing & Content Specialist·Global Markets Yaroo Co

United Arab Emirates

Bachelor's degree, Health Sciences

Work experience

Total years of experience: 1 years, 4 months

Marketing & Content Specialist

January 2024 - January 2025

Global Markets Yaroo Co

East Los Angeles, United States Hybrid

January 2024 - January 2025

• Spearheaded multi-market digital campaigns across Middle Eastern and North American audiences, driving a 35% increase in
cross-regional engagement through culturally tailored content.
• Conducted competitive landscape and market research across 3+ industries, directly informing campaign strategy and
improving targeting precision.
• Owned end-to-end execution of region-specific campaigns, managing content across 5+ platforms and reducing publishing
turnaround time by 40%.

Company industry:
Food & Beverage Production

Head of Content & Marketing Operations

November 2023 - January 2024

First Gulf Sign

Ajman, United Arab Emirates

November 2023 - January 2024

• Directed content strategy, marketing operations, and HR functions simultaneously, overseeing a team of 6 and ensuring
consistent brand output across all channels.
• Built and managed the companys full social media presence, growing combined following by 60% and improving average
post engagement by 45%.
• Redesigned internal workflows to eliminate bottlenecks, cutting campaign turnaround time by 30% and improving on-time
delivery rate to 95%.

Company industry:
Advertising

Marketing Specialist

January 2023 - January 2023

Hashmanis Hospital

Karachi, Pakistan

January 2023 - January 2023

• Contributed to hospital-wide marketing initiatives, supporting 10+ campaigns across digital and print channels that
collectively expanded patient outreach by 25%.

Company industry:
Medical Hospital

Education

Simon Fraser University

August 2027

August 2027

Bachelor's degree, Health Sciences

Canada

Wesgreen International School

June 2023

June 2023

High school or equivalent, Science

United Arab Emirates

Skills

AGRONOMY
Intermediate
AGRONOMY
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
HEALTH SCIENCES
Intermediate
HEALTH SCIENCES
Intermediate
LANDSCAPE ARCHITECTURE
Intermediate
LANDSCAPE ARCHITECTURE
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PSYCHOLOGY
Intermediate
PSYCHOLOGY
Intermediate

Languages

English
Native Speaker
Arabic
Native Speaker
Urdu
Native Speaker