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Hania Raad, Creative Director, Brand Strategist, Strategic Designer

Hania Raad

Creative Director, Brand Strategist, Strategic Designer·INDEPENDENT DUBAI, RIYADH, DOHA, BEIRUT

Lebanon

Master's degree, Master Degree of Fine Arts in Art Direction

Work experience

Total years of experience: 17 years, 5 months

Creative Director, Brand Strategist, Strategic Designer

January 2019 - Present

INDEPENDENT DUBAI, RIYADH, DOHA, BEIRUT

Abu Dhabi, United Arab Emirates

January 2019 - Present

Worked on 360 campaigns, product advertising and pitches for global agencies (WPP & IPG) as well as Brand Strategy and Brand Identity for personal clients.

AGENCIES:
Ogilvy Dubai + Beirut + Amman | FP7 Doha + Beirut
AGENCY CLIENTS: Nespresso (KSA), Netflix (Kuwait), Qatar Foundation (Doha), Zain (Amman), Qatar International Bank (QIB).

PERSONAL CLIENTS:
Al Ghurair Group (Dubai), Bonchou (New York), DebsCorp (Osaka), Ranky Fitness App (KSA), Sum Of I (Dubai).

*Won a pitch for Marafiq Red Sea Development (One of KSA’s giga projects).
Company industry:
Advertising
Job role:
Marketing and PR

Creative Director

August 2023 - November 2023

Mullenlowe

Dubai, United Arab Emirates

August 2023 - November 2023

Freelance / project basis:

Lead the DGS brand transformation to DGE through an integrated campaign that drove brand recognition and adoption. Lead a 360 campaign introducing the government’s APP “TAMM” as a Super APP, driving awareness, conversion and customer acquisition & retention.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Associate Creative Director

February 2023 - May 2023

Ogilvy

Doha, Qatar

February 2023 - May 2023

Lead the creative department through campaigns (360 and integrated), brand revamps and content strategy and creation driving digital technology adoptions, conversion and sales uplift.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Associate Creative Director

July 2016 - March 2019

Aspired State

Beirut, Lebanon

July 2016 - March 2019

Spearheaded campaigns and content creation that uplifted sales and increased customer acquisition & retention, while leading a team of creatives.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Senior Art Director

April 2014 - July 2016

VML&YR

Beirut, Lebanon

April 2014 - July 2016

Crafted 360 campaigns that elevated brand equity and drove awareness, leads generation and conversion, while securing partnerships with clients.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Creative Digital Designer

March 2013 - April 2014

Omnia

Dubai, United Arab Emirates

March 2013 - April 2014

Designed the UX/UI for web & app, as well as content creation and activations, putting brands at the forefront of digital communication and technological trends.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

Digital Art Director | Head Of Creative

October 2011 - October 2013

Lamsa

Riyadh, Saudi Arabia

October 2011 - October 2013

Lead the brand strategy and a cross-functional team of 7 to develop the brand identity, UX/UI, content, digital activations and Go-To-Market strategises that drove leads generation, customer acquisition & retention and a successful launch at an instant valuation of $600k (with a gradual valuation increase and adoption of 12 investors).
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Art Director

October 2010 - October 2011

Naycom - IFP

Beirut, Lebanon

October 2010 - October 2011

Art Directing and implementing full event campaigns - ATL / BTL.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Senior Graphic designer

July 2010 - October 2010

GREY worldwide

Doha, Qatar

July 2010 - October 2010

. Putting together entire campaigns (from ideas and concepts to execution)
. Corporate identities
. Illustrations
. Web design and communication
. Challenging the market to meet both the client and the market's needs
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic & Web Designer / Illustrator

September 2008 - February 2010

NOBRAND worldwide

Beirut, Lebanon

September 2008 - February 2010

. Web design & development
. Conceptual design
. Branding & Identities
. Advertising
. Illustration
. Photography
. Copywriting
. Client servicing
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Graphic Designer / Copywriter / Animator / Illustrator

September 2008 - February 2010

BeirutRestaurants.com - sister company for NOBRAND worldwide

Beirut, Lebanon

September 2008 - February 2010

BeirutRestaurants.com is a sister company for NOBRAND which I worked for alongside of working in NOBRAND.

. Interviewing chefs from across Beirut's finest restaurants, writing the interview articles and publishing them
. Graphic work for BeirutRestaurants.com 's events and materials
. Illustrating and designing animations for the website
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Education

Académie Libanaise des Beaux Arts (ALBA)

January 2008

January 2008

Master's degree, Master Degree of Fine Arts in Art Direction

Lebanon

Academies Libanais des Beaux Arts (ALBA)

July 2006

July 2006

Bachelor's degree, Graphic Design

Lebanon

International School of Choiefat (ISC, SABIS)

July 2002

July 2002

High school or equivalent,

Lebanon

Abu Dhabi International Private School - AIS

July 2001

July 2001

High school or equivalent,

United Arab Emirates

Skills

Adobe Illustrator
Expert
Adobe Illustrator
Expert
Web Design
Expert
Web Design
Expert
Graphic Design
Expert
Graphic Design
Expert
Media Design
Expert
Media Design
Expert
Materials
Expert
Materials
Expert
Copywriting
Intermediate
Copywriting
Intermediate
Printing and Production
Intermediate
Printing and Production
Intermediate
Marketing Strategies
Intermediate
Marketing Strategies
Intermediate
Illustration
Expert
Illustration
Expert
Digital & Traditional Art Director
Expert
Digital & Traditional Art Director
Expert
Fast learner, multitasker
Expert
Fast learner, multitasker
Expert
Typography
Expert
Typography
Expert
Corporate Branding & Identity
Intermediate
Corporate Branding & Identity
Intermediate
Web design
Intermediate
Web design
Intermediate
Conceptual communication and development
Expert
Conceptual communication and development
Expert
Product Devlopment
Intermediate
Product Devlopment
Intermediate
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Web Design
Expert
Web Design
Expert
Graphic Design
Expert
Graphic Design
Expert
Media Design
Expert
Media Design
Expert
Materials
Expert
Materials
Expert

Languages

English

Expert

Arabic

Expert

French

Intermediate

Spanish

Beginner