Hani Seleim

Established the implementation of a data driven marketing strategy, operationalized planning model and process.
•Planned and deployed strategic planning events including senior leadership for our US & Canada Marketing team.
•Effectively being a go-to resource for to provide support for program leaders.
•Facilitated the ability to calculate ROI by marketing project.
•Increasing efficiencies gained with core standard process - Cycle Time, Planned to Done Ratio.
•Establishing a monthly operating review with senior leadership for visibility and tracking project performance.
•Lead the evaluation of work management platforms and providing recommendations for a go to solution. Successfully convinced leadership to invest in the tool for the team.
•Lead the standardization of a central management information solution across US & Canada that delivers on easy file sharing and visibility.
•Led Scrum meetings and managing projects with Agile to plan and execute projects from inception to completion with multiple teams simultaneously.
•Led multiple team projects simultaneously across the different businesses within our US & Canada Marketing Team.
•I have successfully implemented Agile processes and methodologies to ensure successful project delivery on time and on budget.

Directing a marketing communications strategy and leading the implementation of initiatives that serve the overall company goals to boost brand presence and promote product features.
•Led the development of a full-fledged marketing communications strategy utilizing an agile implementation approach.
•Present the strategy to the executive team and align on the key initiatives that require senior leadership approval.
•Within 30 days, devised brand message, implementation plan, aligned most effective communication channels with a specific target audience.
•Led the development of a customer buyer journey with the objective of gaining more inbound marketing qualified leads.
•Implemented marketing automation using HubSpot including email marketing campaigns, workflows, nurturing MQL, and supporting sales with SQL.
•Drove a content generation strategy and implementing it by collaborating closely with subject matter experts in other departments of the company to post blogs, whitepapers, and eBooks then promote them on social media channels.
•Prepared and setup Webinars with internal stakeholders and support in generating attendance.
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•Led creative design agency to execute communication deliverables needed.
•Planned and deliver on major legal tech event conferences and exhibitions, which incorporates concept and booth development, logistics preparation, and vendor support selection. Set curated project plan including cross functional department involvement in preparation for events.

Served as senior-level consultant, leading key communications and marketing projects; ensure alignment with C-suite public sector clients including governmental ministers and vice ministers. Partnered with clients to implement strategies and execute strategy deliverables with optimal quality assurance.
•Collaborated with cross functional teams to develop relevant communication strategies that correlate with all strategic tracks in the project.
•Developed and managed trusting relationships with leadership teams; identified and capitalized on client's needs with active listening, persuasive communication, and world class experience.
•Led the process of selecting agency for support and coordinated agencies' deliverables for social media posts, brand identity development, collaterals, direct marketing material (emails, digital branding), and video productions.
•Maximized the reach of the organizational health index survey for a major government entity; achieved 53% response rate, one of the highest rates for a public sector entity.
•Developed different presentations of head of communication department; reports, initiative analysis & planning, and marketing communications leadership deck for the steering committee are all examples of presentations I led for the client.
•Conducted workshop training sessions for effective campaign implementation and agency management.
•Advised communications department head and developed communication strategy and implemented it to boost awareness of entity's overall business strategy for up to 5, 000 employees.

Led innovative marketing campaigns and communication solutions for high-profile clients such as P&G. Delivered innovative solutions across digital and print channels to meet aggressive deadlines and quality standards.
•Launched one of the largest in-floor supermarket displays for a P&G brand.
•Developed and managed a comprehensive campaign for Ulker and MBC group.
•Worked closely with production houses to execute client deliverables with high quality standards.
•Demonstrated expertise in project management and client relations to consistently exceed expectations.

Managed full life-cycle advertising campaigns to meet a wide range of client briefs. Led and managed creative teams to enhance concept development, developed client presentations, and delivered campaigns exceeding client expectations. Managed campaigns simultaneously for different major clients such as P&G, Heinz, and Danone across multiple channels such as TV, radio, out of home, print and online.
•Worked closely with the global business unit from P&G to deliver on their communication needs.
•Developed a top-performing full-fledged corporate communication campaign for Tide across Middle East and North Africa region, which was recognized by client leadership as the most impactful campaign over the previous five-year period.
•Developed campaign ideas on a regional level yet collaborated with country teams for customization insights on an execution level.
•Handled day to day client requests and turned around deliverables on pressured deadlines.
•Contributed to qualitative focus groups and in-depth interviews for consumer insights generation.
•Heavily involved with production teams to rollout the campaign and coordinated between them and creative departments, while setting clear client expectations.