Senior Program manager
Tradeling
Total years of experience :19 years, 3 Months
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Key projects delivered:
- New Affinity Prepaid Card product launch Program of work | successful launch of a prepaid distribution offer in an untapped market and signed deals with 3 large retailers in 2009 (prepaid malls, Gift card, s and restricted loop prepaid cards).
- International End User Marketing Application and Data Centre Migration Program of Work
Completed an international re-engineering project including an overhaul of marketing data marts, streamlining of marketing processes, and implementation of new Marketing automation applications across 6 European countries.
Reporting to Head of Marketing and Communication at a leading French Bank, responsible for driving all direct marketing activities in collaboration with 22 regional banks.
- Managed the execution of various recurrent automated campaigns
- Promoted the launch of various asset management products and services by building fully automated campaigns using high-end Marketing technology tools
- Orchestrated and ran all regional marketing campaigns on a daily basis
- Managed the implementation of a new Campaign Automation tool (Chordiant Marketing Director)
attended the first class of newly created Services Marketing curriculum Served as student and alumni representative Successfully completed internship at well renowened bank