Marketing Executive Premium Cosmetics – Harvey Nichols Kuwait
M. H. Alshaya Co.
Total years of experience :14 years, 0 Months
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Manage all internal and external Brand PR events
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Developed and execute advertising campaigns
• Building brand awareness and positioning
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Oversees and Manage all social media accounts
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Manage all internal and external Brand PR events
• Implementing and measuring the effectiveness of digital marketing campaigns
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Developed and execute advertising campaigns
• Building brand awareness and positioning
• Establishes marketing goals based on past performance and market forecasts.
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Works within the department budget to develop cost-effective marketing plans
• Developing effective marketing plans and strategies including implementation across 9 markets
• Work and execute various projects such as flavor launches, new product development, new store openings, tactical offers and promotions, delivery and catering services, tactical strategies for special holidays and occasions by market
• Initiating, implementing and managing tactical promotions and activities across different markets through recognizing opportunities, calculating cost and margin impact, applying for the necessary licenses, setting targets and measuring activity performance against set targets
• creating a yearly delivery marketing calendar around product, value, penetration and expansion strategies; measuring delivery sales, transactions and average transaction value on a weekly basis against marketing activities; measuring tactical delivery promotions daily against set targets and preparing overall impact on delivery by monitoring sales prior to and during offer
• Evaluating media scenes in different markets to support new store opening strategies and growth of existing stores
• Preparing overview after completion of each activity including objectives, creative development, marketing spends, and impact on sales/transactions
• Managing social media platforms’ content, monitoring customer engagement and competitor platforms
• Implementing and measuring the effectiveness of digital marketing campaigns
• Managing relationships with external parties such as production suppliers, media and advertising
• Managing relationships with internal parties such as supply chain, operations, corporate communications and corporate marketing, finance, audit and store team members to ensure all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives
• Work and execute production of marketing materials such as posters, flyers, menus and other materials
As a PR & Social media executive my responsibility is to manage the social media strategy and presence of The Body Shop brand in the MENA region across six markets. I also focus on marketing strategic planning, creative content generation and PR relationships.
• Oversees and Manage all six social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Manage all internal and external Brand PR events
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces
• Build and maintain PR and Media relations
› Responsible for all printing materials such as, Leaflets, Flyers, Brochures, menus etc...
› Managing all bookings (Newspapers/Magazines/Radio/Outdoor/Online)
› Organizing events and press conferences from scratch for all restaurants venue or new opening
› Handling all social media channels as responsible for the post creativity and promotion information and handling customer’s requests as well.
› Contacting and negotiating with suppliers in the market for quotations if any required printing or production material such as (Booth, Flyers, Danglers, special point of sale material etc...)
› Direct contact with agencies for any booking or press releases
› Responsible for preparing giveaways and invitations for bloggers and clients
› Writing and proofreading all menu dishes, leaflets, brochures and marketing materials
› Organizing photo shoots and contacting photographers
› Monitoring all restaurants menus and photos for Talabat.com
› Monitoring competitor activity, writing analysis and market mix
› Conducting market research such as customer questionnaires and focus groups
Duties and Responsibilities:
• overseeing and developing marketing campaigns
• conducting research and analyzing data to identify and define audiences
• devising and presenting ideas and strategies and promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading and designing creatives
• organizing events and exhibitions
• coordinating internal marketing and an organization’s culture
• managing campaigns on social media and digital Media
• Launching New Youth Clinic specialized for Kids Manage awareness campaigns in schools, universities and companies.
• Executing all PR events from media events to press release briefing.
• Work closely with CRM to maintain accurate campaign delivery and client satisfaction.
• Responsible for design creation inhouse and through agency.
Duties and Responsibilities:
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts
• preparing marketing and advertising strategies, plans, and objectives
• planning and organizing promotional presentations and updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Handle Barter Deals, P.R. reports, P.R. plans, media plans, and newspaper clippings.
• Handle booking advertisements for clients in different media sectors.
• Created the loyalty program to attract students to get discounts from different places.
• Created the layout and design of the loyalty card.
• Created marketing plans directed to teenagers.
• Prepared marketing slogans and body text.
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