Creative manager-Marketing
DAMAC Properties
Total years of experience :18 years, 10 Months
DAMAC Properties
Accomplishments:
• Hand-selected to manage Campaign & Branding for Damac properties through compelling advertisement campaigns based on market dynamics and business objectives.
• Superintended, motivated and empowered a team of 7 creative designers to deliver best-in-class campaigns and branding creatives for each new project launch.
• Integrating strategic planning and strong realty domain expertise with creative vision while designing advertising, marketing, corporate communication and media management strategies to secure a competitive edge in challenging real estate sector.
• Contributed to augmenting the company's sales by more than 50% against the previous year.
• Made pioneering efforts in developing creative advertising campaigns for new projects in the current year, resulting in attracting unprecedented sale of over 1, 700 units in one day.
Key Responsibilities:
• Conceptualizing, organizing and executing numerous advertising mediums, including print, digital, and launch events.
• Producing powerful digital marketing events and campaigns that are attractive, informative, and inspiring for any audience and key to making any project successful.
• Devising and implementing captivating marketing creatives focusing on B2B customers to coordinate all branding activities and establish strong market presence.
• Creating graphic designs for advertising and marketing in the most effective manner to promote smart customer acquisition strategies for different types of projects and anchor commercial success by utilizing using adobe creative (photoshop-InDesign-illustrator).
• Building the Damac brand through smarter ideas and creative excellence in addition to optimizing campaigns by working collaboratively with colleagues.
• Working in a team environment, keeping the big picture in view while respecting the detail, safeguarding ideas are thoughtfully executing multiple projects in liaison with the marketing vice president on priorities.
Accomplishments:
• Recognized as an exceptional leader who combines creativity with measurable results to deliver captivating client campaigns - aligned with the client’s brand vision and growth plans.
• Recorded success in delivering creative campaigns across all platforms spanning print ads, brochures, and digital projects for the following clients- Dubai Properties and Dubai Holding cover projects such as Jumeirah Beach Residence (JBR), Business Bay, and Dubailand. Jaddaf Waterfront and 1/JBR, Remraam, Mudon.
• Creating consistency across various touchpoints and translating briefs into designs for several international brands: Pepsi, Twix, Galaxy, Mercedes, Visa, Johnson & Johnson, as well as local brands such as Sadia, Burjuman Mall.
• Bestowed with an award as part of the creative team on the Mercedes-Benz (Tribal Rapport Field Guide).
Key Responsibilities:
• Managed and strengthened the existing accounts by effectively interfacing with clients teams to understand client objectives and present creative ideas accordingly.
• Considered as a thought and execution leader with the expertise to drive the team towards superior creative execution and deliver brilliant projects/campaigns within constraints of time, scope, and budgets.
• Established project milestones and deadlines, developed action plan to lead projects workflow, solved challenges/issues, and delivered innovative new experiences.
• Conducted research to better understand client brand objectives, target markets, and industry trends for creating impactful visuals by leveraging strong conceptual ability along with expert design and layout skills.
Accomplishments:
• Commanded MEMS KSA accounts (Al Dawaa Pharmacy, Tamkeen Real Estate, Samoa Real Estate, Kia, Ajabr Group, Rita Soft Drink).
Key Responsibilities:
• Presented to the client organization's innovative and sterling business ideas concerning marketing, communication, and advertising to realize the organization's growth objectives in an expedited manner.
• Developing original and artistic ads for placement in newspapers, magazines, radio, etc.
• Conferred extensively with key officials at client organization and effectively converted requirements into highly specified project briefs that drive revenues, market share, and profits.
• Provided integral support and reinforcement to team members; supported sales team towards achieving a common goal and streamlined assigned tasks to add value, ensure consistency, uniformity and seamless execution of assigned project/ operations.
Execute branding and commercial strategies for the group's gold factory, retail, real estate, transport and investment divisions.
Conceptualise designs to produce effective advertising campaigns.
Manage several group projects simultaneously and deliver within budget.
Collaborate with clients to determine objectives, budget, background information, presentation approaches, styles and techniques.
Produce sketches or 'storyboards' (television) or (print) to communicate ideas to the general managers of each division.
Bachelor’s degree, Helwan University – Cairo -Mechanical Drawing and Design
