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HANY ELDEEB, Creative manager-Marketing

HANY ELDEEB

Creative manager-Marketing·DAMAC Properties

United Arab Emirates

Bachelor's degree, Drawing and designing parts machines

Work experience

Total years of experience: 20 years, 11 months

Creative manager-Marketing

July 2016 - Present

DAMAC Properties

Dubai, United Arab Emirates

July 2016 - Present

DAMAC Properties

Accomplishments:

• Hand-selected to manage Campaign & Branding for Damac properties through compelling advertisement campaigns based on market dynamics and business objectives.
• Superintended, motivated and empowered a team of 7 creative designers to deliver best-in-class campaigns and branding creatives for each new project launch.
• Integrating strategic planning and strong realty domain expertise with creative vision while designing advertising, marketing, corporate communication and media management strategies to secure a competitive edge in challenging real estate sector.
• Contributed to augmenting the company's sales by more than 50% against the previous year.
• Made pioneering efforts in developing creative advertising campaigns for new projects in the current year, resulting in attracting unprecedented sale of over 1, 700 units in one day.

Key Responsibilities:

• Conceptualizing, organizing and executing numerous advertising mediums, including print, digital, and launch events.
• Producing powerful digital marketing events and campaigns that are attractive, informative, and inspiring for any audience and key to making any project successful.
• Devising and implementing captivating marketing creatives focusing on B2B customers to coordinate all branding activities and establish strong market presence.
• Creating graphic designs for advertising and marketing in the most effective manner to promote smart customer acquisition strategies for different types of projects and anchor commercial success by utilizing using adobe creative (photoshop-InDesign-illustrator).
• Building the Damac brand through smarter ideas and creative excellence in addition to optimizing campaigns by working collaboratively with colleagues.
• Working in a team environment, keeping the big picture in view while respecting the detail, safeguarding ideas are thoughtfully executing multiple projects in liaison with the marketing vice president on priorities.

Company industry:
Real Estate
Job role:
Design, Creative, and Arts

Senior Graphic Designer

June 2014 - July 2016

Impact BBDO

Dubai, United Arab Emirates

June 2014 - July 2016

Accomplishments:
• Recognized as an exceptional leader who combines creativity with measurable results to deliver captivating client campaigns - aligned with the client’s brand vision and growth plans.
• Recorded success in delivering creative campaigns across all platforms spanning print ads, brochures, and digital projects for the following clients- Dubai Properties and Dubai Holding cover projects such as Jumeirah Beach Residence (JBR), Business Bay, and Dubailand. Jaddaf Waterfront and 1/JBR, Remraam, Mudon.
• Creating consistency across various touchpoints and translating briefs into designs for several international brands: Pepsi, Twix, Galaxy, Mercedes, Visa, Johnson & Johnson, as well as local brands such as Sadia, Burjuman Mall.
• Bestowed with an award as part of the creative team on the Mercedes-Benz (Tribal Rapport Field Guide).
Key Responsibilities:
• Managed and strengthened the existing accounts by effectively interfacing with clients teams to understand client objectives and present creative ideas accordingly.
• Considered as a thought and execution leader with the expertise to drive the team towards superior creative execution and deliver brilliant projects/campaigns within constraints of time, scope, and budgets.
• Established project milestones and deadlines, developed action plan to lead projects workflow, solved challenges/issues, and delivered innovative new experiences.
• Conducted research to better understand client brand objectives, target markets, and industry trends for creating impactful visuals by leveraging strong conceptual ability along with expert design and layout skills.

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Art Director

January 2012 - July 2014

Choueiri Group - MEMS

Dammam, Saudi Arabia

January 2012 - July 2014

Accomplishments:
• Commanded MEMS KSA accounts (Al Dawaa Pharmacy, Tamkeen Real Estate, Samoa Real Estate, Kia, Ajabr Group, Rita Soft Drink).
Key Responsibilities:
• Presented to the client organization's innovative and sterling business ideas concerning marketing, communication, and advertising to realize the organization's growth objectives in an expedited manner.
• Developing original and artistic ads for placement in newspapers, magazines, radio, etc.
• Conferred extensively with key officials at client organization and effectively converted requirements into highly specified project briefs that drive revenues, market share, and profits.
• Provided integral support and reinforcement to team members; supported sales team towards achieving a common goal and streamlined assigned tasks to add value, ensure consistency, uniformity and seamless execution of assigned project/ operations.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Director

October 2009 - December 2011

Ghassan Holding Group - Promoart Agency

Eastern Province, Saudi Arabia

October 2009 - December 2011

Execute branding and commercial strategies for the group's gold factory, retail, real estate, transport and investment divisions.
Conceptualise designs to produce effective advertising campaigns.
Manage several group projects simultaneously and deliver within budget.
Collaborate with clients to determine objectives, budget, background information, presentation approaches, styles and techniques.
Produce sketches or 'storyboards' (television) or (print) to communicate ideas to the general managers of each division.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Department Manager

July 2005 - October 2009

AWI - Al Wataniya Group (Alhayat Newspaper - Al Jazeera TV - alWaseet )

Eastern Province, Saudi Arabia

July 2005 - October 2009

Company industry:
Publishing
Job role:
Design, Creative, and Arts

Education

Helwan University

June 2000

June 2000

Bachelor's degree, Drawing and designing parts machines

Egypt

Bachelor’s degree, Helwan University – Cairo -Mechanical Drawing and Design

Skills

Team Leadership
Expert
Team Leadership
Expert
Graphic Design
Expert
Graphic Design
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Print Production
Expert
Print Production
Expert
Production Art
Expert
Production Art
Expert
Brand Growth & Awareness
Expert
Brand Growth & Awareness
Expert
Corporate Identity and Branding
Expert
Corporate Identity and Branding
Expert
Adobe PhotoShop
Expert
Adobe PhotoShop
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe InDesign
Expert
Advertising Campaigns
Expert
Advertising Campaigns
Expert
Graphic Design
Expert
Graphic Design
Expert
Creative Designing
Expert
Creative Designing
Expert
Social Media Management
Expert
Social Media Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Graphic Design
Expert
Graphic Design
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Print Production
Expert
Print Production
Expert
Production Art
Expert
Production Art
Expert

Social profiles

Personal Website
Personal Website

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
microsoft and adobe
Applied Syndicate
Aug 1999 - Aug 1999

Hobbies and interests

Digitalis drawing, music, watching movies, See all what is new in technology, especially in the fiel