Hany Omira

Leading the business group at Cobone, which includes Cobone website, app, Cobone Advantage and loyalty programs.

Main Achievements:
• Spearheaded the strategic repositioning of the brand, successfully refreshing the brand identity, including the redesigning of the logo, branding strategy, and overall brand messaging to better align with market trends and customer expectations.
• Managed the development and launch of a new mobile app and website, improving user engagement and driving digital growth.
• Led the development and execution of a comprehensive marketing and commercial strategy, growing its business revenue by 1.5x, increasing the number of users by 60%, and improving customer engagement by 72%.
• Enhanced and optimized the marketing plan, utilizing data-driven insights to improve targeting and reduce Customer Acquisition Costs (CPA) by 70%, ensuring greater marketing efficiency and ROI.
• Oversaw the creation and execution of integrated commercial strategies across sales, marketing, and partnerships, ensuring alignment with overall business goals.
• Led cross-functional teams to implement innovative commercial solutions and ensure the company stayed ahead of market trends and competitors.
• Managed key customer relationships, fostering long-term partnerships and increasing revenue through strategic offerings and bespoke solutions.
• Secured and developed a new strategic partnership with the Saudi Tourism Authority, enhancing the company’s event portfolio and generating new revenue streams with more than 1.2M transactions.
• Launched the Advantage program, growing the B2B client base to 100+ customers and increasing corporate partnerships 3x, while significantly improving the customer loyalty system.
• Implemented a turnaround strategy to provide loyalty partners with a landing page full of Cobone offers to SEC, Webook, Flynas, STA, etc., servicing 2M+ employees and customers.

Leading the business growth and sales at YGG, which include Fintech, B2B, partnership, and loyalty programs.

Main Achievements:
• Implemented strategic sales plans to capture new opportunities, increased the existing partnerships’ revenue by 3x, and increased revenue in target markets by 5.5x.
• Spearheaded regional expansion efforts, focusing on new market entry and product adoption in key geographies, servicing 6.5M users and growing the user base by 12x
• Increased partner and merchant network by establishing strong relationships and negotiating mutually beneficial agreements.
• Defined sales targets, KPIs, and performance metrics to ensure alignment with company goals and objectives.
• Worked closely with marketing and product teams to align sales efforts with go-to-market strategies and product development.
• Drove customer-centric strategies, enhancing the customer experience, and growing the active client list by 6x.
• Developed and maintained strong relationships with key clients, stakeholders, and business partners to strengthen long-term collaborations and kept the client retention rate at 98%.
• Led cross-functional teams, ensuring smooth collaboration between sales, marketing, product, and operations for successful project delivery.

Launching the business and market positioning of SWVL in KSA, which includes Transportation as a service and Software as a service solution for ride-hailing

Main achievements:
• Established and grew SWVL’s presence in GCC, positioning the company as a fast-growing startup providing innovative transportation and software-as-a-service (SaaS) solutions.
• Segmented the market and identified target industries to optimize sales efforts and resource allocation.
• Expanded the supplier pool to meet the growing needs of the Saudi market.
• Built and developed the KSA business team, onboarding and coaching BDRs and account Executives.
• Led the expansion of SWVL’s business in the GCC region, enabling the team with comprehensive product knowledge and market insights.
• Led KSA to become the 2nd largest market for SWVL globally with 600K USD MRR
• Signed and closed agreement for SWVL’s first logistics deal globally with a leading local water bottling company, the contract’s annual value is 1.7M USD.
• Secured SWVL’s largest global deal in the education sector 804K USD annual contract.
• Awarded the Global Superstar Team Award with the KSA team in Q2/2021.
• Awarded the Global Rocket Superstar Award in 2022.
• SWVL became a Unicorn 🦄 and the first tech-based mass transit company to be listed on Nasdaq with a 1.5B USD evaluation.

Managing the global and large-enterprise accounts at Xerox, which include managed print services and workplace solutions.

Main Achievements:
• Cultivated high-level relationships with C-suite executives at key companies, positioning Xerox as the preferred solution for technology, applications, services, and solutions.
• Managed and developed 58 key accounts, growing the list 2x and growing revenue by 4x and profitability by 2.5x.
• Led and organized a cross-functional team focused on delivering Xerox managed print services (MPS) solutions tailored to customer needs.
• Raised awareness of solution capabilities within client organizations to enhance engagement and solution adoption.
• Created and delivered professional sales presentations to communicate product quality, market comparisons, and unique selling propositions.
• Exceeded sales targets with 67 signed managed print services contracts.
• Improved profitability through strategic sales planning and market trend analysis with a 100% retention rate over 3 years, managing top enterprises in Banking, education, hospitality, health, real estate, FMCG, and aviation.
• Successfully executed a strategic B2B sales cycle process and consistently surpassed revenue goals with 23 new contracts closed, including 3 mega-projects with a total contract value exceeding 3.7M USD annually.
• Developed comprehensive solutions that integrated all customer needs, driving adoption of managed print services (MPS)
• Secured a content management solution contract with a major aviation client in 2020, valued at over $450K annually.
• Awarded "Kingdom Magnum of the Month" and "Management Stars" (2018 and 2019).

Managing the business and sales at Almajal Alarabi Holding, which include SaaS and IT infrastructure.

Main Achievements
• Increased business growth revenue from existing key accounts to 1.5x and secured 2x new clients in similar sectors.
• Enhanced profitability by 30% and developed a robust sales pipeline using multiple channels and penetration strategies.
• Optimized time management, efficiency, and adherence to deadlines to improve sales operations.
• Developed and implemented a forecast order system to streamline market entry processes.
• Identified and resolved strategic issues affecting sales performance.
• Increased profit opportunities by managing sales tasks, addressing shortfalls, and effectively aligning resources to meet targets.
• Assessed and mitigated risks while managing non-standard contract terms and negotiations.
• Secured a mega project worth 80M USD with a leading telecom company.
• Improved bidding processes and increased RFP win ratio by 20%.
• Led more than 50 successful IT solution projects.

Managing the business and sales at Alfanar co. which include Data centers, SaaS and IT infrastructure

Main Achievements:
• Improved bidding processes and increased RFP win ratio for the government sector by 54%.
• Developed and maintained a tender analysis sheet and forecasting mechanisms to identify improvement opportunities and refine strategic approaches.
• Built a robust sales pipeline and ensured consistent year-over-year revenue generation.
• Negotiated vendor prices, sales terms, and service agreements, resulting in increasing growth revenue by 65% and gross profit by 76%.
• Drove company growth through market expansion and increased the client base by 70% by signing new ministries.
• Fostered and maintained strong, positive relationships with customers to ensure long-term loyalty and repeat business.
• Established competitive standards for IT solutions, positioning the company as a market leader.

Working on marketing and sales analysis at Tornado Co., which includes diving and snorkeling trips and tourism tours.

Main Achievements:
• Conducted market analysis to develop competitive pricing strategies, securing business in a highly competitive market.
• Streamlined B2C and B2B processes by implementing a forecast order system for better demand planning and market entry.
• Led branding initiatives and optimized product visibility to enhance customer outreach and engagement.
• Strengthened the company’s marketing strategy by incorporating social responsibility efforts and increasing event participation.
• Performed competitive analysis to inform pricing decisions, contributing to improved market share.
• Identified new business opportunities and presented product lines to expand the customer base.
• Played a key role in driving a 25% gross profit for the company, marking the first time in 9 years the company had achieved such results