Marketing Manager
Dar Al-Arkan Real Estate Company
مجموع سنوات الخبرة :32 years, 11 أشهر
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Role & Responsibilities:
1. Develop strategies and tactics to publicize and promote the organization image/products, and drive qualified traffic or desired results.
2. Organize marketing campaigns and own their implementations from inception to execution.
3. Accomplish all marketing calendars and media plans on time, within the approved budget and quality standards.
4. Ensure the relevant marketing or promotional plans are developed to maximize market penetration, desirability, and profitability.
5. Measure and report performance of marketing activities ROI, gain insight, assess against goals and learn from findings.
6. Direct and supervise the branding utilization practices (guidelines and procedures) and ensure adherence to them at all time.
7. Identify and develop in-depth knowledge of the target groups, through continuous monitoring, research, and analysis of trends, needs, and behaviors.
8. Provide insights on product development and pricing strategy that attracts and converts target groups.
9. Drive and supervise the production of all marketing campaign materials, from creative briefings, concept developments to all ATL/BTL artwork adaptations, proofreading, final artworks approving, printing and distributing.
10. Direct the generation of leads that translate into sales/leasing opportunities, inquiries or requests.
11. Provide insights on customer relationship management, lead generation/conversion, footfall driving, repeat visitation, shopper satisfaction and guest experience.
12. Manage the selection and work of all 3rd parties/suppliers/service providers (Advertising/media/PR agencies, production houses, and market research).
Key Achievements:
1. Led the marketing launch of Al-Qasr project during 2007 - 2012, (brand activations, inauguration, and sales/lease launching in phases). With 3, 303 residential and commercial units, Al-Qasr is considered the largest mixed-use real estate project in KSA provided by the privet sector. Also in 2011, the project was awarded the prize for the biggest residential project in the Kingdom.
2. Developed and implemented the pricing, selling and leasing strategy for 2797 residential apartments and 254 villas of Al-Qasr project.
3. Led and supervised the planning and implementation of furnishing 14 show villas and 3 apartments in Riyadh and Madina cities. Also led and supervised the production of more than 25 physical models for Dar Al-Arkan showrooms and sales offices.
4. Led the marketing launch of Eshbiliah 420 villas project during 2007 & 2008, (brand activations, advertising, ATL/BTL media, PR operations, and sales launching in phases).
5. Contributed to the preparation and participation in more than 12 real estate exhibitions.
6. Participated in the marketing and PR campaigns for the launch of Dar Al-Arkan IPO in 2007.
7. Played a key role in preparing and managing the launch event of Qasr Khozam project in Jeddah in Oct 2008, under the patronage of the Custodian of the Two Holy Mosques King Abdullah bin Abdulaziz.
8. Led and successfully accomplished the marketing launch of Al-Qasr Mall in Riyadh, (soft opening, grand opening, and 6 annual marketing calendars).
9. Headed and supervised the execution of the three major events for Al-Qasr Mall successfully:
A. The grand opening ceremony of Al-Qasr Mall in 2013, under the patronage of HRH Prince Khalid bin Bandar bin Abdul Aziz Al Saud, Governor of Riyadh region.
B. The official opening ceremony of Riyadh shopping and entertainment festival of 2014, the event was hosted and honored by HRH Prince Turki Bin Abdullah Al Saud, Governor of Riyadh region.
C. The official opening ceremony of Riyadh shopping and entertainment festival of 2015, under the patronage of HRH Prince Faisal Bin Bandar Al Saud, Governor of Riyadh region.
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Role & Responsibilities:
1. Drive and supervise the launch of COLDWELL BANKER real estate brand to KAS market.
2. Direct and control the brand utilization practices, and ensure adherence to them at all time.
3. Plan, budget and execute several marketing campaigns to introduce the company to the market, and encourage free real estate online listings.
4. Work closely with the sales team to understand and improve their field work (farming).
5. Work closely with the customers to improve the presentation and display of their properties.
6. Monitor and analyze market trends through performance monitoring, lead generation and deal closings.
7. Initiate and coordinate media placements (press releases, feature articles and success stories).
8. Manage and supervise the production of a periodic real estate listing publication from A to Z.
Key Achievements:
1) Succeeded in producing and distributing the first monthly real estate listing magazine in Saudi Arabia (12 issues).
2) Succeeded in launching a website for real estate property listings.
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Role & Responsibilities:
1. Develop and manage strategies to publicize and promote Orbit brand in the market through business alliances and event sponsorships.
2. Develop annual marketing programs and campaigns for sales growth and revenue enhancement.
3. Recommend, plan and execute specific tactical sales promotions to increase subscriptions and renewals.
4. Participate in improving TV programs and channels, based on customer feedback gathered, industry/market trends and competitor activities.
5. Maintain good and beneficial relationship with the distributors/resellers to support product positioning and branding opportunities.
6. Work closely with customer service and call center teams to establish learnings and recommend changes for improvements.
7. Work closely with sales to design and launch seasonal price packages.
8. Manage and coach the marketing team in executing the marketing plans.
9. Manage the relationship with Ad/media agencies and print production houses.
10. Monitor and manage expenses within allocated marketing budget.
11. Establish and formulate regular feedback on performance reviews to the senior management.
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Role & Responsibilities:
1. Assist the Marketing Manager in planning the marketing plans to achieve targets.
2. Establish action plans for implementing marketing/advertising tasks on time and on budget.
3. Supervise the execution and delivery of planned tasks.
4. Recommend creative and cost-effective promotional activities.
5. Assist in producing marketing copy, developing product brochures and promotional materials for all bank business units.
6. Manage and follow up all daily works of 3rd parties, Ad/Media agencies and printers.
7. Brief and update all internal parties about the developments of current and planned marketing activities.
8. Supervise the delivery of marketing/campaign materials to all bank branches.
9. Monitor competitions and advise management on findings and suggestions.
10. Evaluate current marketing programs and recommend improvements.
11. Participate in preparing and attending trade shows, exhibitions or events.
12. Initiate press releases writing for PR coverages, in conjunction with the ongoing advertising campaigns.
Key Achievements:
1) Played a key role in the launch of the Money Market Funds marketing campaign in 1998, which resulted in achieving of SR. 440 Million, higher than the target by 17%.
2) Played a key role in the launch of the Green Investment Products marketing campaign in 1999, which resulted in achieving of SR. 362 Million.
3) Played a key role in the launch of the Riyad Money Fund marketing campaign in 1999, which resulted in achieving of SR. 396 Million.
4) Successfully accomplished the launch of the 40th Anniversary campaign for Riyad Bank.
5) Participated in the preparation and launch of the new identity/logo for Riyad Bank.
6) Participated in the new branding activation program for more than 150 branches.
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Role & Responsibilities:
1. Provide administrative support to programs and internal teams.
2. Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences).
3. Implement marketing tasks and organize the distribution of materials.
4. Track progress with Marketing and Product Managers.
5. Identify and analyze competitors.
6. Collecting data and maintaining databases.
7. Collaborate with the merchandising department to produce promotional materials.
8. Draft and edit communications copy (e.g. press releases, publications).
9. Attend promotional activities/events for presenting new products.
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Role & Responsibilities:
1. Manage customer accounts and act as a link between them and our Ad agency.
2. Being the key contact for assigned clients.
3. Communicate daily with clients to comprehend their needs and specifications.
4. Listen to suggestions and wishes of the clients and communicate them to the appropriate people inside the agency.
5. Learn about the clients’ industry and business activities to suggest marketing solutions.
6. Liaise with clients to organize promotional events or decide on advertising materials that suit their profiles and goals.
7. Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients.
8. Employ networking skills to attract new clients.
9. Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules.
10. Carrying out administrative work and maintain clients records.
- International Advertising Association, New York Diploma in International Advertising, 1996 – 1996 Institute of Sales Promotion, London Certificate in Sales Promotion, 1997 – 1997 King Saud University, Riyadh Bachelor Degree in Mass Communication, Major In Public Relations, 1987
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