CEO
Bespoke Avenues Inc
Total years of experience :18 years, 0 Months
Led the organization’s efforts to expand its online presence and effectively promote its position as a leading force in its field of work through planning and executing advanced digital communications tactics and strategies.
• Earned appreciation of existing and targeted audiences through leading social media engagement in “We Are Al Jazeera”; Al Jazeera’s biggest integrated communications campaign, with over 60 million video views of campaign content, 2.8 million high quality engagements on Facebook and Twitter, and 6.2 million visits to the campaign microsite.
• Contributed to the release of journalists from prison as a senior team member of the #FreeAJStaff campaign; Al Jazeera’s multi award winning campaign for press freedom.
• Helped strengthen the Network’s pioneering stature in the industry by leading over 20 PR campaigns for Al Jazeera projects, and maintaining productive business relationships within the MENA press and publicity community.
• Enhanced the positive impact of senior management’s public appearances through offering briefings, talking points and messaging documents.
• Raised awareness and solidarity for Al Jazeera Arabic’s renowned journalist Ahmed Mansour who was unjustly arrested on the request of Egypt; then orchestrated a high-impact international press conference celebrating his release.
Effectively contributed to ranking the Centre as one of the top think tanks in MENA by planning and managing over 30 successful events encompassing forums, seminars, workshops and international conferences; including the Eighth Al Jazeera Annual Forum 2014 as project manager, and the Seventh Al Jazeera Annual Forum 2012 in-charge of branding collaterals, and logistics.
• Established client’s position as one of the top three TV channel among its target audience by managing PR campaigns, sponsorship events and media partnerships in MENA & Europe.
• Effectively contributed to increasing the client’s revenues and market share as deputy head of the team responsible for establishing the client’s sales & marketing department.
• Helped cut administrative and operational costs by negotiating special offers and contracts with media, hotels, publishing houses and service providers.
• Positioned the Centre as a “go-to” think tank for academics and researchers interested in the Arab - Israeli conflict by organizing over 20 creative publicity campaigns, high-profile conferences, and specially-tailored training courses.
• Continuously increased the Centre’s revenues by well-managing the process of publishing, production and shipping of over 30 books; and negotiated contracts with media outlets and publishing companies.