Global Marketing Manager
INTECH Process Automation
Total years of experience :16 years, 0 Months
As an overall custodian of the INTECH brand and reporting directly to President & CEO, my main job responsibilities include:
• Lead and support Global Sales Teams in the development and implementation of key brand awareness & brand recognition programs in line with territorial business strategy. These programs include trade shows, promotion programs, target account programs, sales collateral, training materials and other tools required for execution of growth objective while adapting to local market needs. Successful execution of coherent and impactful campaigns played a pivotal role in achieving INTECH’s Highest Ever revenues (12% growth over last year) for 2014-15
• Strategize, launch and execute digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, email marketing, content development & marketing through partnerships with renowned Oil & Gas industry magazines, campaign landing page development and marketing automation. This also includes designing and creating reporting dashboards and custom reports analyzing digital channels’ performance in order to deliver continuous improvements. Effective digital channels’ management employing Guerrilla Marketing promotion strategy has resulted in improving user experience, driving customer engagement, organic SEO worth US$ 4, 500 per month, generating quality business leads worth more than US$ 7.5 million and bottom-line US$ 150, 000 in revenues for 2015-16
• Provide strategic direction for Global Product Management in INTECH’s product portfolio. This includes competitive analysis, product definitions, forecasting, promotion, market access planning & development, and product life cycle management. Effective product management resulted in increasing revenues for the newest product category (Advance Software Solutions) by an average 300% while posting Highest Ever revenues in fiscal year 2015-16
• Design, plan and execute market research studies and other marketplace intelligence to deliver insights and implications to business stakeholders for informed decision making and drive efficiencies, revenue & profitability growth. Developed a Comprehensive Analysis Framework with all key dimensions such as Oil & Gas verticals, applications, products, territories, accounts, Capex/Opex spend, competitors, vendors/supply chain, revenue, profit margin etc. to drive strategic and tactical business decisions
• Provide support to regional business units heads for the continuous improvement of business and sales operations processes through platforms/tools that drive sales effectiveness. This includes design, development and launch of Sales Force Effectiveness Improvement initiative targeted to improve Sales Talent Management, Account Planning & Strategy, CRM Adoption Rate and Collaboration among global sales teams by sharing best practices
• Marketing budget setting and control, including measurement and return on investment
• Spearheaded development & execution of Marketing communication platforms, preparation of Creative Briefs and coordination with Creative Agencies/Media Team for the preparation of ATL/BTL campaigns pertaining to mobile internet. Effective campaign management & successful execution resulted in Revenue & Subscriber Base growths of 86% & 56% respectively
• Conducted qualitative and quantitative market researches to understand the major trends among the mobile internet users and develop key consumer insights to devise effective communication strategy. This also included analysis of key research reports (NPS, BHT, SPI reports etc.) in coordination with market research team to find key consumer insights
• Collaborated with brand activation and product teams to develop & execute various mobile internet related activation campaigns
• Designed and executed various social and digital media campaigns in collaboration with internal and external business partners to raise brand awareness for mobile internet
• Collaborated with sales & distribution teams to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions
• Successfully managed & launched a joint planning process in collaboration with Mobilink’s sales teams that developed mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship. This also included proactively assessing, clarifying, and validating channel partners’ needs on an ongoing basis. This Industry First collaboration resulted in inducting 25, 000 active retail partners engaged in Mobile Internet up-selling which translated into revenue increase of US$ 56K (520% increase) in just five months
• Successfully managed Mobile Internet Business including mobile data expansion planning, subscriber acquisition planning, revenue enhancements, new package plans, competitive pricing, and data promotions
• Successfully managed all New Product Development activities within mobile internet portfolio. These activities included analyzing market segments and gap identification for idea generation, liaison with technical teams to oversee product design, development and pre-launch testing, developing marketing and customer care communication strategies, and launching new products
• Managed Product Life Cycle to ensure revenues through product health, sustained innovation and increasing awareness level. Effective portfolio management resulted in exponential growth in mobile internet penetration within customer base accompanied by 152% growth in revenue over a period of 12 months
• End to End Reporting, Research, Business Intelligence and Analysis
• Project administration - Verifying bill of quantities, tracking requests for information, reviewing drawings, and coordination of information to and from sub-trades and suppliers
• Project’s budget preparation, budget approval and contracts negotiations. Effective budget management and negotiations resulted in savings of US$ 0.76 million
• Planned and managed timely production of all processed tobacco SKUs under strict adherence to BAT best practices and production guidelines
• Managed various engineering and capacity expansion projects and contributed towards a 27% increase in production capacity
• Assisted company drilling engineer during the drilling operations of two gas wells
• Revamped and streamlined work practices in services and maintenance department
- Attended third semester of MBA program from Universiti Sains Malaysia (USM) under Lahore University of Management Sciences (LUMS) International Student Exchange Program