Manager
Jumbo Electronics
Total years of experience :9 years, 5 Months
• Understanding the brands objective for undertaking BTL activities and ensuring maximum brand visibility
• Identifying marketing challenges and suggesting solutions through the route of theme based BTL plans thus meeting the set objectives
• Create and manage project plans for various marketing and event activities
• Vendor and Marketing agencies identification and relationship management
• Budgeting for campaigns, cost closures and supervision of ongoing activations
• Reporting as per project norms and internal coordination for creative, content and operations team
• Working closely with the digital and content team to ensure that all promotions are correctly communicated to the right audience using website, social media, emailers, push notifications and other digital channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continuously refine our process to convert customers.
• Identify new marketing opportunities and create techniques for improving existing campaigns
• Evaluating and Implementing new ideas to enhance customer experience in-store
• Continuously increased customer outreach by effectively engaging with customers of financial/non-financial partners
• Identify potential avenues for increasing revenue by implementing innovative partnerships
• To maintain and develop working relationships with existing partner organizations and explore opportunities to bring new potential partners into the Livelihoods Programme
• Identifying marketing challenges and suggesting solutions through the route of theme based BTL plan
Recent Achievements
• Led successful partnership campaigns with market leading banks such as Emirates NBD, ADCB, First Abu Dhabi Bank, Mashreq and more and other partners like Cleartrip.ae, Careem, Wendy’s that garnered incremental sales of 30%
• Generated AED 16MN+ in revenue from points redemption programs through Loyalty Program Specific Partnerships like ADCB Touchpoints, ENBD Plus Points, Mashreq Salam Points, helped the bank to automate the redemption process at POS
• On-boarded all major banks including ENBD, Mashreq, ADCB on Flexipay extended 18/24 months EPP plan which generated additional income of AED 5MN+ in 2018
• Partnered with Loylogic to enable Pointspay as a payment mechanism accepting Etihad Guest Miles and Etisalat Smiles points as a payment method thus generating an incremental revenue of AED 250, 000 in first month of launch (December 2018)
• Led Successful campaign with Payit(Mobile wallet) generating AED 1 MN+ Sale and acquired new customers using Payit as a marketing tool
• Played a key role in Marketing campaign and partnerships during retail calendar dates for GITEX, DSF and used partnership of FAB and Payit as marketing tool to achieve desired objectives and revenue
• Launched the DG Member program which is a unique subscription model which helped increase customer loyalty and started an additional revenue stream. Share of revenue from these customers went up by 100%, 5000 new subscriptions added in 1st week of launch and ATV of these customers went up by 30%
• Successfully managed the AFC Asian cup sponsorship end to end including closure of agreement, using AFC as a marketing tool to promote the offering of Sharaf DG and to get brand support on additional margins and support on offers.
Part of the Operations Team, I played a pivotal role in operationalizing and managing the site and ensuring that the logistics of material is effectively done