National Sales Manager
Binzagr Co.
Total des années d'expérience :17 years, 7 Mois
Key Responsibilities:
Responsible for directing and managing sales in branches across KSA.
Responsible for delivering efficient and effective distribution of products across markets as per company norms.
Responsible for driving efficient P & L.
Overall Strategic decision making in line with company objectives.
Managing overall Retail Van Operations across 14 Branches.
Identify, Designing & Implementing strategic sales, marketing and business development measures in order to enhance product penetration into current markets.
Formulating budgets, conducting variance analysis to determine difference between projected and actual results and executing corrective actions.
Managing procurement as well as forecasting and planning stocks, ensuring stock availability at every distribution points.
Monitoring business trends, identifying new and creative ways of increasing the brand sales and providing appropriate recommendations to drive business and meet objectives.
Designing, Implementing, Managing & Approving sales force incentive schemes across the region.
Developing/implementing an integrated range of branding and marketing concepts to extend core communication strategies across all elements of sales, advertising, marketing research, distribution, brand development and promotional platforms.
The company is one of the largest FMCG Manufacturing & Distributing Company in KSA, which manufactures & distributes plethora of products from the biggest companies in the world namely-Unilever, Heinz, Mc Cain, Tyson, Carlsberg Breweries, IFFCO (Igloo & London Dairy), Co-Ro, Arla to name a few, besides promoting their own brands of top quality cooking oils, tuna, mayonnaise, oats & other food products in the kingdom.
Highlights:
Project Lead for various project undertaken of business & process improvement.
Implemented High Performance System within the channel.
Implemented Performance Development Program (PDP) across the BU.
Trained employees on various optimization techniques & processes to improve productivity.
Instrumental devising and implementation of brand wise promotional activities within the company.
Developed various analytical & forecast modeling in sync with the company’s objective.
Responsible for reports critical for business decisions.
Key Responsibilities:
Overall Strategic decision making in line with company objectives.
Managing overall Retail Van Operations across 14 Branches.
Provide technical support to the team liaising with various functional & support departments.
Identify the training needs & provide training to the team based on company’s objective.
Designing/implementing strategic sales, marketing and business development measures in order to enhance product penetration into current markets.
Formulating budgets, conducting variance analysis to determine difference between projected and actual results and executing corrective actions.
Managing procurement as well as forecasting and planning stocks, ensuring stock availability at every distribution points.
Monitoring business trends, identifying new and creative ways of increasing the brand sales and providing appropriate recommendations to drive business and meet objectives.
Designing, Implementing, Managing & Approving sales force incentive schemes across the region.
Developing/implementing an integrated range of branding and marketing concepts to extend core communication strategies across all elements of sales, advertising, marketing research, distribution, brand development and promotional platforms.
Establishing distribution networks for products in the entire region in line with company’s strategies, policies and standards.
Highlights:
Introduced Puck Cheese across the channel.
Played a pivotal role in launching Pond’s Face Care in KSA across all categories & channels.
Initiation, Training, Implementation & management of Project Xlerate (Front end & Backend)-GPS installation in vehicles.
Instrumental in mechanizing & modeling various SFI schemes for the company.
Instrumental devising and implementation of brand wise promotional activities in Pharmacy & catering channel.
Developed various analytical & forecast modeling in sync with the company’s objective.
Responsible for reports critical for business decisions.
Key Responsibilities:
Designing/implementing strategic sales, marketing and business development measures in order to enhance product penetration into current markets.
Developing/implementing an integrated range of branding and marketing concepts to extend core communication strategies across all elements of sales, advertising, marketing research, distribution, brand development and promotional platforms.
Establishing distribution networks for products in the entire region in line with company’s strategies, policies and standards.
Managing procurement as well as forecasting and planning stocks, ensuring stock availability at every distribution points.
Monitoring business trends, identifying new and creative ways of increasing the brand sales and providing appropriate recommendations to drive business and meet objectives.
Formulating budgets, conducting variance analysis to determine difference between projected and actual results and executing corrective actions.
The company is a multinational Performance, Industrial & Specialty Chemical Distribution Company having some of the best principals on board like Ter-Hell, CFF, Epochemie, Munzing Chem., Poraver, US Zinc, Shwegmann, Eternal, Sojitz to name a few.
Highlights:
• Handled entire gamut of product portfolio for Jeddah, Riyadh & Dammam regions.
• Trouble shooting and on site instructions and training to junior staff as well as tech. sales.
• Working in close coordination with the sales force for effective implementation of marketing objectives.
• Identification of new business opportunities and in market intelligence by conducting extensive market research to remain step ahead of competition.
• Deliverance of effective customer service.
Highlights:
• Responsible for ongoing projects
• Handled Project Ground Zero (Capacity release project)
• Responsible for conflict resolution & customer satisfaction.
• Monitoring, Coordinating & helping in overall daily activities
• Responsible for business development & market intelligence.
• Training of Junior Staff.
Completed a dissertation titled "Purchase preferences of students vis-a-vis Toothpastes" Undergone
Bachelor of Technology in Chemical Engineering from Zakir Hussain College of Engineering and technology Projects completed in Engineering: • Project on “Design & Development of Parabolic Solar Collector incorporating thermosyphon” . • Project on “Manufacture of Ammonia by Haldor Topsoe process” • Project on “Design of Sieve-tray Distillation Tower & Triple effect Evaporator” in IIIrd year.
Passed XIIth from Senior Secondary School, AMU in 1999 with distinction in mathematics
