National Marketing Analyst
Fauji Fertilizer Company Ltd
Total years of experience :7 years, 11 Months
• Analyze, monitor & co-ordinate all marketing operations at country level
• Manage a team of Zonal Analysts who collaborate to ensure operational coordination and gather market information, to
formulate a strategic direction for the company.
• Lead Project for transformational development of Virtual Assistant Sona Sales Mobile App
• Develop sales forecasting, pricing, international market analysis, demand and supply evaluation for DAP (Diammonium
Phosphate) & Urea
• Handle product allocation, sales performance reporting, and competitor analysis for DAP, Urea, and Micro-Nutrients.
• Evaluate the sales force performance across the entire country using SAP SD.
• Primary point of contact for government agencies regarding production and sales reports
• Assisted in developing, testing & improving the UX of the 'Sona Dost' app; that enabled digitalisation of dealers'
operations by offering real-time sale analytics for sales monitoring.
• Managed B2B Key Accounts at national level contributing to large share of sales
• Facilitated in Digitalization of Electronic Bank Guarantees (E-BG) which led to a substantial increase in operational
efficiency for order processing
• Managed entire district’s sales operations with a product portfolio of approx. Rs. 9 Billion per year
• Served in North & South Punjab regions with vast areas of jurisdiction
• Achieved more than 40% growth in all product sales in the area by horizontally expanding the dealer network
• Supervised all company warehouses in the area of responsibility. Monitoring Warehouse Team’s weekly activities,
manage stocks, order shipment cycle & overall supply chain
• Liaison with banks, company’s finance, Agri-Services and planning department with regards to forecasting/reporting
• Designed dealer volume allocation & KPI strategies to achieve targeted sales
• Planned and executed farmer mega-meetings at district level on monthly basis with Agri-Services
• Preparation of monthly staff and dealer targets, monitoring their performances against defined KPIs and disbursement of
incentives based on their achievement
• Managed CRM campaigns with marketing and communication department to establish stronger hold in UK/EU market
• Engaged with international applicants from all over the world, providing an enthusiastic and professional channel of
communication
Responsible for business development & market intelligence as part of Leadership Task Force - Sialkot Territory, which
helped the territory in achieving a decisive leadership status in market(10% market share growth)
• Lead marketing project for non-fizzy drinks in collaboration with national sales, marketing and, distribution teams. Made
local brand strategies to promote sales.
• Executed glass bottle return mechanism and formulated improvised guidelines for Gujranwala region, resulting in
restoration of glass bottle business, which was then implemented countrywide
• Monitored ‘Time and Motion Study’ conducted nationally
Core Modules: Economics and the Business Environment, New Venture Creation, Entrepreneurial Finance, Innovation Management, Venture Growth and Development, Entrepreneurial Marketing, Leadership and Personal Development, Transformational Entrepreneurship and Innovation & New Venture Plan.