Category Manager for Bahrain
Sadafco
Total years of experience :14 years, 7 Months
-Develop & implement strategic plans to achieve sales targets and objectives.
-Handle ice creams & other frozen category products in whole Bahrain (modern trade & traditional) markets.
- Plan & run the marketing activities, in-store promotion & activation.
- Negotiation & closing of BDA with clients to maximize profitability.
- Present sales reports, promo plans and forecast to the top management.
-Collaborate with supply chain and ensure the timely stock to execute plans.
-Set the monthly target as per the growth plan for each sales route.
-Plan & Prepare journey plan for sales team & merchandisers.
-Day to day activities, order adjustment, sales endorsement & EOT of the routes.
-Market development through adding new customers in both MT & TT channels.
-Build & maintain strong relationships, communication with the customers.
-Communication & Execution of new Listing, product update and price changes etc.
-Competitors analysis to identify trends, challenges & opportunities for strategy.
-Ensure desired distribution percentage of new launches through penetration.
- Follow up payments and to makes sure all outstanding collection on time.
- Ensure all-time availability of the products in all stores as per planogram.
-Execution of new launch & brand related activities.
-Sales analysis for decision making and strategic planning.
-Lead, mottivate & monitor sales team to achieve their KPIs.
-Annual appraisal of the team sales & merchandisers.
-Assisting in recruitment, training and perfomance management of the sales team.
-New customer creation, removal of closed shops by connecting with IT.
Assist the Brand managers in the daily operations & Promotional activities.
Work closely with sales and merchandising team and motivate them to exceed performance indicators (KPIs)
Execution of Brand promotion activities to boost the brand image of the products.
Dealing with product display agreements.
Conduct analysis of the competition and market trends, researching current trends and feeding back areas of opportunity and risk to the business.
Individually negotiate terms and run several marketing events including sampling, giveaways, and Ads.
Route plan development, visit monitoring and cross checking of the daily market visit of the sales & merchandising team.
Ensure that all point-of-sale material is allocated to the market, ensure the correct usage thereof, and replenish when required.
Liquidation of near expiry products.
-Sales management of distributing Gsk products sensodyne, paradontax, aquafresh.
-Managing the sales team of Traditional trade & Wholesale.
-Managing detergent business.
MBA with Specialisation in marketing & event management.
Graduate in Commerce. financial Accounting & marketing specialisation
