Hassan Abou Taam

Regional Sales Manager at First International Food Company (KDD Agency)

• My current job since June 2019

Develop the business across Saudi Arabia by managing existing (key) accounts, developing new accounts, and leading the sales team.

Key accountabilities:
•Sales Operations
•Budgeting
•New Customers
•Customer Relationship Management
•Building business with existing Customers
•Coaching and People development
•Market Intelligence
•Receivables & Collection
•Inventory Management & Forecasting
•Business Reporting and Analysis
•Safety, Quality & Environment

Manager at KAT Co

• August 2017 to May 2019

Assess local market conditions and identify current and prospective sales opportunities.
Develop forecasts, financial objectives, and business plans.
Meet goals and metrics.
Manage budget and allocate funds appropriately.



Eastern Province Branch Manager (DAMMAM) - United National Dairy Co

Branch Manager Sales Manager at United National Dairy Co

• Saudi Arabia - Dammam
• June 2010 to July 2017

Direct all operational aspects including distribution operations, customer service, human resources, administration, and sales.
•Assess local market conditions and identify current and prospective sales opportunities
•Develop forecasts, financial objectives, and business plans
•Meet goals and metrics
•Manage budget and allocate funds appropriately
•Bring out the best of branch’s personnel by providing training, coaching, development, and motivation
•Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities
•Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs
•Address customer and employee satisfaction issues promptly
•Adhere to high ethical standards, and comply with all regulations/applicable laws
•Network to improve the presence and reputation of the branch and company
•Stay abreast of competing markets and provide reports on market movement and penetration

Achievements
•Played key role in restructuring & development of framework on Trade Marketing & Distribution procedures.
•Significantly enhanced sales volume in Dammam area as central

Trade Marketing Representative at British American Tobacco (

• March 2009 to March 2010

Responsible for the development of assigned territories / districts across retail channels (Independent-Organized Groceries & Key Accounts) by executing trade and consumer plans to deliver Company objectives.

Dimensions:
•Sales Growth in territories
•Share growth in Branch/geography.
•Trade Marketing Stores Coverage
•Calls Productivity and Efficiency
•Availability - Out of Stocks
•Pack Facing Shares - Share of Voice
•Date Code Management - Freshness / Rotation
•Investment efficiency
•Successful implementations of planned Touch Points:
•Consumer Engagement Programs
•Successful implementation of retail engagement program
•Communication and point of sale material deployment.
• Successful and efficient coordination with third party agencies
•On time market intelligence on all competition activity & information
•Rental payments for all Trade Marketing Outlets

Executive at British American Tobacco (

• April 2007 to March 2009

Opened, developed, and managed new hospitality trade channel (HoReCa) across central and eastern regions Saudi Arabia and Bahrain.

•Increased sales by 25%
•Increased distribution coverage by 35%
•Increased Trade Marketing Universe by 50%
•Build five effective Journey plans for the distribution representatives.
•Recruited and trained over 300 promoters for a line of new brand promotion. The team outperformed all other company promoters’ staff.
•Launched five new brands (Carlton, Kent, Pall Mall, Dunhill & Vogue)

Distribution Executive at British American Tobacco (

• August 2000 to April 2007

key role in increasing the distribution outlets by 100 %, opened new route and increased the turnover by 50 % in the out station
•Received the awards from the BAT for the best achievement in KENT, DUNHILL and VOGUE.
•Commendable efforts in implementation of new Aziziah Panda contract and Tamimi Markets contract.
•Instrumental in achieving perfect market share in Eastern province for Dunhill after two years from the launch.
•Contributed in the growth of turnover by 5% of Dammam region year over year
Accountabilities
•Ensured accomplishment of business targets for and contributed in achieved volume shares of Dunhill, Vogue, JPGL along with Drive Brand for BAT.
•Successfully launched/ re-launched various brands like Carlton, Rothmans, B&H, JPGL, PALL MALL, KENT, DUNHILL and Vogue.
•Noteworthy involvement in Supply Chain Management, Budget Management, Relationship Management and innovative approach.

Promoter at Gulf Hygienic Industries Ltd

• January 1999 to July 2000