Marketing Group Communication Director
Leo Burnett
Total years of experience :26 years, 6 Months
Working with a multinational company that is recognised as one of the leading fully integrated communication networks in the Middle East region. I have been responsible to provide strategic and marketing leadership, work with the clients to uncover business needs and objectives, craft appropriate strategies, and identify and implement integrated communication campaigns to help achieve client business goals. In addition, I took the lead to create and interpret effective research analysis to support all communication recommendations. I had to develop broad industry expertise, build and grow the relationships with the clients, understand clients' business and generate new ideas to enhance client’s brand performance. I had to secure effective team management composed of four communication professionals through fostering teamwork and a constructive work environment while providing team leadership that rewards good performance. Managing financials was essential in my role to achieve client targets as well as maintaining and improving accounts profitability. I also had to balance client demands with participation in broader Agency initiatives and new business pitches.
Dunes is one of the leading Below-The-Line and Packaging agencies in the Middle East region. I joined Dunes to lead their biggest assignment, namely the Pepsi-Cola business. My assignment was to grow the Packaging and the BTL business and establish the agency as one of the key partners for Pepsi-Cola by getting integrated within the Marketing department and providing expert guidance and pro-active support. Internally within the Agency I had to create a solid account management team composed of five team members to cater for the Pepsi-Cola business needs and establish a working process for effective and efficient project management while maintaining a steady new projects acquisition mode. Dunes being the appointed sole provider of the products packaging for Pepsi-Cola International in the Middle East and North Africa region gave me the opportunity to gain a unique experience in the field while getting a global exposure. The BTL side of the business allowed me to gain solid knowledge on the shopper marketing and channel marketing areas. After spending five years on the Pepsi-Cola business I had the opportunity to take the lead on an assignment for the National Commercial Bank of Saudi Arabia (NCB) which was to take the new corporate identity of the bank developed by Alleninternational in the UK and develop a fully comprehensive brand guidelines document and plan and execute a complete re-branding campaign. The successful delivery on the re-branding assignment led to the appointment of the
agency as the BTL partner for NCB.
Fortune Promoseven is one of the largest groups of advertising, marketing and media agencies in the Middle East and North Africa region is part of the Interpublic Group - one of the largest agency groups in the world. It is also affiliated with McCann Worldgroup. I joined the group to work on the Motorola business covering the Middle East and North Africa region. After one year my responsibilities grew further and I was assigned to work on the regional account of Johnson and Johnson covering Reach and Acuvue brands in addition to the local accounts of McDonald’s UAE and Le Meridien Hotels.
High School Diploma – With Honors