Brand Management
Procter & Gamble (P&G)
Total years of experience :5 years, 10 Months
x Led the execution of Tide & Ariel Nano Pods promoters program over +240 Supermarkets. x Managed to sample +500K samples across Saudi and collect +50K consumer data within ten days of execution. x Conducted the media Plan Across multichannel with a testing mechanism. x Managed Tide & Ariel E-commerce execution and launched Ariel Amazon brand store. x Led the Trade listing of the new Ariel Lavender and 13 other new products.
x Design multimedia content with visionary production, copywriting, video editing, and designing visuals. x Work on different projects and with a variety of clients who keep me in touch with social media influencers and content creators.
x Conducted a digital marketing audit report with a team which incluGHGWKHFRPSDQ\¶V&KLHI Marketing Officer. x Examined digital marketing strategy and objectives, email marketing, affiliate and influencer marketing, Google analytics, social media strategy, SEO and SEM activities.
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