HASSAN HAMED

Marketing Manager at AIPCO (Advanced International Pharmaceutical Company)

• Saudi Arabia - Jeddah
• My current job since October 2015

Development and implementation of the Brand strategy
* Developing the marketing strategy for new and existing products
* Implementation of the Marketing strategy - including campaigns, events, digital
marketing, and PR.
* Working closely with the company’s Sales team; enabling them to meet their
commercial objectives by providing them with appropriate tools, materials and
presentations
* Guiding the day to day activities of the marketing team.
* Ensuring that the marketing objectives are implemented by the marketing team.
* Work closely with product management team to define marketing materials and
programs.
* Develop and Manage Website and social media presence and direct programs to
improve social media reputation and recognition.
* Developing and delivering marketing and communications strategies for the
organization.
* Undertake continuous analysis of competitive environment and consumer trends
* Plan marketing and branding objectives.
* Expand product solutions and offerings.
* Prepare marketing strategies alongside other company executives and staff.
* Analyze market trends and recommend changes to marketing and business
development strategies based on analysis and feedback.
* Prepare and adhere to budgets.
* Oversee creation and delivery of press releases, advertisements, and other marketing
materials.
* Design print ads and publications.
* Ensure brand messages are consistent.
* Gather and analyze customer insight.
* Nurture and enrich all external perceptions of the company and growth of market
share.
* Engage consumers on social media.
* Deepen relationships with all media to ensure the most effective messaging and
positioning of the organization.
* Lead all areas of content generation and production across all media platforms.
* Take calculated risks based on data-driven analytics.
* Drive overall CRM and direct marketing.
* Engage other organizations within the community.
* Collaborate with sales and sourcing to develop strategic partnership activities and
implement the execution framework and strategic plan on identified opportunities.
* Develop and lead a marketing team that will develop and execute new concepts,
business models, channels and partners to position business as innovator and leader
*
REPORTING:
Reports directly to Managing Director \[Owner\].
Working fields
Burn Healing (Woundil), Calcium Support (VitaCal) Vitamin (Pedia C/Zn), Topical
Massage(Muscleze), Iron Deficiency Anemia (Pravotin), Nasal Spray (Rhinaction -SinoClear),
Hyaluronic acid Injection (Arthyrohyal) .
Direct Rx, Chains( Nahdi, Dawaa)
Companies under my responsibility

Sales and Marketing Director at AL-Mutabagani Health Services MHS Pharm

• Saudi Arabia - Jeddah
• October 2013 to September 2015

Reengineering the whole company toward more profitable structure
 Chase and analyze the reasons for failure
 Identifies and manages resource.
 Works with departmental managers and management to align strategy and to ensure
their participation and support and to ensure their help to achieve the goals.
 Monitor company sales KPIs and sales performance
 Create and implement a Marketing strategy
 Create marketing plan for the company to be approved by the directors
 Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build
integrated, engaging consumer brand experiences
 Adapt the communication material (imagery, digital, point of sale)
 Update the marketing plan on a quarterly basis
 Identify potential areas for marketing opportunities
 Produce and organize the company’s marketing collateral e.g. leaflets, banners, flyers,
brochures, etc.
 Create, deliver and measure promotional activities, including staff incentives
 Develops specific plans to ensure revenue growth.
 Provides quarterly results assessments of sales staff’s productivity.
 Set pricing to meet revenue and profitability goals
REPORTING:
• Reports directly to

Product Manager at MHS Pharma

• Saudi Arabia - Jeddah
• October 2011 to October 2013

For all the company marketing activities for product mix. Analyzing, planning,
implementation and control.
 Define the product strategy and roadmap
 Develop the core positioning and messaging for the product
 Develop marketing tools
 Providing the sales team with the necessary technical expertise to enable them to
promote the product. This involves printed and electronic promotional material,
product training, target customer and relevant clinical papers.
 Responsible for reviewing product data to ensure that the field force is kept up to date
on new developments regarding the companies or competitors’ products.
 Close with the field force to assess the response to and suitability of current promotional
material and to ensure that the printed promotional material is being used optimally.
 Determines customers' needs and desires by specifying the research needed to obtain
market information.
 Assesses market competition by comparing the company's product to competitors'
products.
 Obtains product market share by working with sales director to develop product sales
strategies.
 Managing ATL, BTL activity for King of Shaves.
REPORTING:
Reports directly to \[Sales and Marketing Director\].
Working fields
Wound Healing (Beta-Glucan), Anti Hair loss (HairMax Laser comb.), Pain Killers and
Cosmoceutical.
Companies under my responsibility

Senior Medical Representative

• January 2003 to

Sales and Marketing Director

• to

Medical Representative at KSA

• United Arab Emirates
• to

at Pfizer

• Saudi Arabia
• to

• to

at Novartis -Egyp

• to

6. Major Achievements:
Mepha -KSA
- Hold successful Launch for New Diabetic Product.
-Over achieved sales for three years
Pfizer-Egypt
- Selected in VIAGRA special team due to my good performance