حسان كحيل

• Spearheaded business development and operational projects across F&B and real estate sectors in KSA and UAE.
• Conducted feasibility studies for multiple real estate projects exceeding SAR 300M in value.
• Led the launch of a new 5-star restaurant brand, handling brand development, operations planning, and lead generation
activities.
• Developed strategic alliances and partnerships for new F&B brands expansion.
• Implemented ODOO ERP to streamline lead management and sales tracking.
• Increased investment inquiries by 25% through market intelligence and relationship management.
◦ Design Risk management
planning and authority matrices with power delegation authority.
• Conducted regular market and competitive analysis to inform strategic decisions.
• Lead the Business development activities to explore new investment opportunities, underwing the RFP & RFQ proposals.
• Spearhead the project planning and studies including HBU studies and feasibility studies for various projects to ensure better
investment decision with higher ROI and profitability.
• Lead successful growth strategies ensuring new projects implementation with greater profitability and growth.

SAADEDDIN is a leading F&B retailer with over 140 Branches in KSA with international distribution channels.
• Redefined B2B sales processes, achieving a 20% reduction in sales cycle time and enhancing lead conversion rates.
• Supported the launch of 12 new franchise outlets, driving franchisee acquisition and business expansion efforts.
• Initiated and supervised the implementation of a CRM system, improving client relationship management and increasing client
retention.
• Developed business plans for four new business units, achieving successful board approvals.
• Worked on leads for alliances, joint ventures, and dealer network expansions.
• Presented quarterly business performance updates and new market strategies to shareholders.
• Identify product opportunities, MKT segments, & product configurations that can differentiate from competitors.
• Plan and execute campaigns for corporate promotion, launching new product lines ensuring the best ROI.
• Firm up new business ideas and presentation by designing Business Models and studies, achieving business expansion targets,
and establishing 4 new business lines within the company.

Working on various F&B Projects, from project management planning to execution.
• As a freelance F&B consultant I was working on Building operational manuals and SOPs as well as working on brand awareness.
• Working on implementing workflow and daily operations practices for various F&B sectors
• Analyzing P&L, budgeting and cost control management to enhance profitability and minimize costs.
• Drafting franchise manuals and contracts ensure smooth implementation.
• Consulting on project compliance with local regulations and food safety standards.
• Manage new projects implementation ensuring compliance with projects timeline and schedule.
• Managing human resources and supply chain for F&B Projects.
• Use strategic Planning and business acumen to establish new business lines as well work on feasibility studies and marketing strategies.
•Planning the training needs and manage training activities for BOH and FOH for various activities like, cost management, workflow, sales activities, safety compliance.

SAADEDDIN is a leading F&B retailer with over 140 Branches in KSA with international distribution channels.
• Redefined B2B sales processes, achieving a 20% reduction in sales cycle time and enhancing lead conversion rates.
• Supported the launch of 12 new franchise outlets, driving franchisee acquisition and business expansion efforts.
• Initiated and supervised the implementation of a CRM system, improving client relationship management and increasing client
retention.
• Developed business plans for four new business units, achieving successful board approvals.
• Worked on leads for alliances, joint ventures, and dealer network expansions.
• Presented quarterly business performance updates and new market strategies to shareholders.
• Identify product opportunities, MKT segments, & product configurations that can differentiate from competitors.
• Plan and execute campaigns for corporate promotion, launching new product lines ensuring the best ROI.
• Firm up new business ideas and presentation by designing Business Models and studies, achieving business expansion targets,
and establishing 4 new business lines within the company.

• Directed shared services and logistics operations supporting mega infrastructure, military, and industrial projects
across Saudi Arabia, managing a workforce exceeding 2, 000 employees and over 300 heavy equipment units.
• Led strategic manpower and equipment planning across simultaneous large-scale projects, optimizing allocation
based on project schedules, critical paths, and resource forecasting models.
• Spearheaded cost-reduction initiatives that achieved a 5% overall decrease in logistics and manpower costs by
diversifying supplier bases, renegotiating contracts, and implementing lean supply chain practices.
• Designed and implemented a manpower transportation strategy between project sites, significantly lowering
operating expenses and increasing project efficiency.
• Developed and operated a centralized logistics and resource command center, cutting project delays by 25% and
improving real-time visibility into equipment and workforce deployment.
• Introduced strategic sourcing for materials and site offices, resulting in substantial cost savings in procurement and
site mobilization operations.
• Played a critical role in the development and rollout of NESMAs proprietary ERP system, integrating logistics, HR,
and procurement processes, and enhancing decision-making through real-time dashboards and analytics.
• Contributed to the successful delivery of mega projects by aligning operational execution with financial goals,
minimizing risks, and ensuring on-time, on-budget project completions.
• Mentored a cross-functional team of supervisors and managers, building a strong leadership pipeline to sustain
operational excellence across all projects.

ICO is a global educational and consulting firm; using my expertise in marketing, sales and business management I
succeeded in reaching 30% annual growth and expanding brand awareness globally.
• Expanded business operations to 12 new countries within one year.
• Achieved 30% revenue growth within six months by developing new sales strategies and lead
acquisition pipelines.
• Negotiated MOUs with Ministries of Education and major educational groups across Africa and Asia.
• Diversified curriculum offerings, enhancing market reach by providing Arabic-English French
Swahili versions.
• Trained and led an international sales team to consistently exceed revenue targets.
• Spearheaded the E-commerce sales and develop professional content management.

• Led business development initiatives focusing on the furniture, fit-out, and industrial project sectors,
targeting both B2B and B2G clients.
• Implemented and managed a CRM system to enhance client relationship management, improve
satisfaction, and increase client retention.
• Generated sales lead worth over SAR 40M and successfully closed contracts valued at SAR 12M.
• Developed key strategic alliances and communication channels with government entities and private sector
clients, positioning the company for major contract awards.
• Conducted market research and competitive analysis to support the sales strategy and uncover new revenue
opportunities.
• Worked closely with operations and project teams to ensure smooth handover and client satisfaction post
contract award.

• Played a key role in the rapid growth of SEMECO from a startup team of 40 employees to over 800
employees within three years, supporting the companys expansion into major electromechanical
contracting projects across Saudi Arabia.
• Developed and implemented operational processes, logistics systems, and manpower planning frameworks
to support large-scale project execution.
• Coordinated cross-functional departments including HR, procurement, and site operations to align with
project delivery schedules.
• Oversaw resource allocation and operational setup for major project sites, ensuring optimal performance
and compliance with project milestones.
• Established tracking and reporting systems for manpower and equipment deployment across multiple
projects.
• Contributed to tendering and proposal development processes, ensuring competitive project bids.
• Supported BD initiatives by managing mobilization and logistics solutions for major projects.
• Built strong relationships with project managers and suppliers to improve service levels and win new
internal projects.

• Powerful HR Management skills managing & orchestrating budgets, resources & processes to plan with
focus on optimization, project schedule & deliverables milestones while ensuring customer satisfaction
• Manage all the various HR activities including but not limited to documentation, safety, and contracts,
ensuring that suitably qualified personnel are running the various parts of the work.
• Overseeing the HR Team including employees settlement, vacations, recruitment procedures, employee
relations, and any other HR function related.
• Developing corporate plans for a variety of HR matters such as compensation, benefits, health and safety
• Acting to support the human factor in the company by devising strategies for performance evaluation,
staffing, training and development.
• Collaborates with senior leadership to understand the organizations goals and strategy related to staffing,
recruiting, and retention.
• Conducts research and analysis of organizational trends including review of reports and metrics from the
organizations human resource information system (HRIS) or talent management system
• Facilitates professional development, training, and certification activities for HR staff

Managed, controlled and planned the various sales matter and prospect Lebanon wise led to achieve the proposed sales target.
 Responsible for the marketing Inside and outside the showroom and finding new markets in local schools and universities.
 Finalize B2B deals with local business leads such as schools, universities and training institutions.