Hassan Koubeissi

competitiveness.
Conduct in-depth market intelligence, price benchmarking, and competitor
analysis to maintain a competitive edge.
Identify strategic partners, distributors, and EPC relationships to accelerate
market expansion.
Oversee high-value tenders including technical evaluation, pricing strategy,
contract assessment, compliance.
Strengthen digital commercial tools including online catalogs, pricing
automation, and product availability systems.
Implement KPIs, performance reviews, training programs, and structured
onboarding for the sales & technical team.
Coordinate closely with engineering teams to enhance pre-sales support,
technical submittals, and value-engineering proposals.
Drive customer retention programs, major account strategies, and long-term
multi-country deals.

Developed and executed business development strategies to expand brand

Led sales operations across Lebanon and multiple African countries including
Nigeria, Algeria, Ghana, Senegal, and Ivory Coast.
Managed annual budgets, sales forecasts, and performance reporting for
regional operations.
Handled end-to-end tendering including quotations, technical documents,
compliance sheets, and pricing strategies.
Managed product lines including Boilers, Cooling Towers, Smoke Curtains,
Valves, Fans, and HVAC systems.
Conducted engineering support: boiler sizing, steam system design reviews,
testing, commissioning, and after-sales service.
Built, trained, and managed diverse sales teams, improving overall sales
capability and technical competence.
Successfully opened new offices across Africa to expand business presence
and local support.
Conducted regular site inspections, technical presentations, and client
meetings to secure major contracts.
Managed key relationships with consultants, MEP contractors, facility
managers, and industrial clients.
Coordinated with international manufacturers for training, certifications, and
project support.