Account Manager -DFA (Carrefour & Saveco)
Ali Abdulwahab Al Mutawa
مجموع سنوات الخبرة :11 years, 9 أشهر
• Executing & Exploiting In-Store Fundamentals and Trade Marketing Calendar &
Business Plans
• Crafting and Deploying key initiatives and launches including Brand Awareness,
line segment addition catering to increase market share
•Monitoring, training & following up on merchandisers tasks to ensure successful
deployments and merchandising
• Tracking of Key Performance Indicators related to the merchandising team
• Monitoring competitive activities and managing retaliation strategies
• Building cooperative (WIN-WIN) customer relationships (to facilitate Achievements
of business results)
• Developing Brand Equity throughout the different promo-strategies and pricing strategies
• Achieving monthly sales target, and scoring a 115% index
1- Category management & Deployment of Sales Business Plan:
Obtaining the needed knowledge regarding the category strategies and key business
drivers
•
• Ensures the deployment of category by CBD teams
• Analyses competitive information and retaliation
• Contribute to business and budget planning for the category
Works proactively with the Principals and Brand management Team on developing sales
business plans to achieve the desired results
•
Develops and communicate internal initiatives execution plan in alignment with the CBD
team
2- Forecasting:
Work closely with the Supply Chain with volume sales forecast to ensure optimum levels of
inventory
Execute in Store Fundamentals
Market exploitation (branding, increase shelf share..)
Execute monthly initiatives and business plans
Achieving monthly sales target
Managing and monitoring merchandisers
Monitoring competitive activities
Building customer relationships (to facilitate achievements of business results)
Supplier -Customer negotiations
Grew and developed brand equity
Logistical follow up (deliveries and deadlines)
Collection of Invoices
Main duties and tasks are
Marketing Research,
Competitor analysis,
Marketing and advertising strategies
Managing online advertising (social media, i.e. Twitter, facebook, linkedIn, instagram)
Analysis using Google Analytics, Social Crawlytics...etc.
Conduct market research
•Process invitation to tenders
•Draft tender committee minutes of meetings and memos
•Price comparison tables
•Prepare local and foreign purchase orders
•Follow up on orders/offers with suppliers
•Database entry for purchases and suppliers
•Handling archiving and filling system\]
•Process invoices and other relevant administrative tasks.
•Request to bids/quotations,
•Supervised deliveries,
•Preparing comparison tables for offers or quotations,
Marketing Research
•Web development and maintenance
•Branding Strategies
i have graduated with BS in Business Studies – Marketing emphasis/ Minor in Advertising Majoring in business marketing along with a minor in advertising. Got introduced to the different marketing skills, in addition to the live simulation marketing warfare that tackles real life business events and business/marketing problems. Got introduced to the different audiovisual processes and getting to know the history of graphic design and how its related to advertising and more or less knowing what attracts people more. i have been awarded several times in the LAU honor society for achieving high GPA (distinction). pursued an internship at NOBRAND advertising agency, where I have been exposed to the process of branding, marketing research, developing websites..etc