Hassan Mustafa, Ecommerce Specialist

Hassan Mustafa

Ecommerce Specialist

AQ TRADERS

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration And Commerce
Experience
8 years, 9 Months

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Work Experience

Total years of experience :8 years, 9 Months

Ecommerce Specialist at AQ TRADERS
  • Pakistan - Karachi
  • My current job since September 2021

• Successfully managed an Amazon account, resulting in a 40% increase in sales revenue over two years.
• Significantly enhanced product visibility and competitiveness on Amazon, improving search rankings and click-through rates.
• Optimized pricing strategies to achieve higher profit margins while remaining competitive.
• Strategically launched targeted advertising campaigns on Amazon, culminating in increased product page visits and higher conversion rates.
• Negotiated better terms with Amazon, which resulted in significant cost reductions and improved profitability.
• Conducted data analysis to identify trends and inform strategic decision-making and product development.
• Streamlined inventory management processes to reduce stockouts and improve supply chain efficiency.
• Proactively addressed customer feedback on Amazon, leading to more positive reviews and an enhanced brand reputation.

Ecommerce Account Manager at Megasouk Pakistan
  • Pakistan - Karachi
  • June 2019 to August 2021

• Manage and Optimize product listings on e-commerce marketplace platforms like Amazon and local store, ensuring they are optimized for maximum visibility and sales potential, particularly focusing on consumables products.
• Collaborate closely with sales, marketing, and inventory management teams to align strategies and achieve business objectives related to the e-commerce marketplace.
• Develop and implement tailored sales strategies for the marketplace platform, incorporating pricing optimization, promotional activities, and targeted advertising campaigns.
• Analyze sales data regularly to track key metrics such as sales trends, conversion rates, and customer feedback, generating reports to inform decision-making processes.
• Provide timely responses to customer inquiries, feedback, and complaints on the marketplace platform, aiming to maintain high levels of customer satisfaction and loyalty.
• Stay updated on industry trends, competitor activities, and marketplace policies to identify opportunities for growth and mitigate potential risks.
• Liaise with third-party suppliers, distributors, and logistics partners to ensure efficient product delivery and manage inventory levels effectively, optimizing the supply chain process.
• Enhance product listings with compelling visuals, detailed descriptions, and accurate specifications to improve discoverability and appeal to potential customers.
• Implement keyword optimization on social media like Facebook, Instagram techniques within product listings to enhance search visibility and improve search rankings on the marketplace platform.
• Cultivate strong relationships with key stakeholders, including marketplace representatives, to negotiate terms, address any issues that arise, and explore potential growth opportunities within the platform.

Associate Site Merchandiser at Shopease Pakistan
  • Pakistan - Karachi
  • August 2015 to May 2019

• Manage product recommendation tools, ensuring they align with the ERP system for seamless integration and accurate data representation.
• Maintain website categories and collections, regularly updating them to reflect current inventory and trends.
• Facilitate operational activities, collaborating with internal teams to ensure smooth workflows and timely execution of tasks.
• Coordinate with teams for new product launches and brand listings, ensuring alignment with overall business objectives and strategies.
• Oversee the entire process of product launches and promotions, from planning to execution, to maximize impact and sales.
• Optimize online product displays to enhance user experience and drive conversions, utilizing data-driven insights and best practices.
• Curate assortments based on sales trends, customer preferences, and market demands to offer a compelling product selection.
• Regularly update website content, including product descriptions, images, and banners, to keep it fresh and engaging for customers.
• Manage stock levels and analyze inventory data to prevent stock outs and optimize inventory turnover rates.
• Develop stock replenishment strategies in collaboration with purchasing teams to maintain optimal inventory levels.
• Own the merchandising calendar, coordinating with marketing, content, and other relevant teams to ensure alignment and timely execution of initiatives.
• Communicate brand updates and changes in website content or offerings to internal stakeholders, ensuring everyone is informed and aligned.
• Analyze website performance metrics, such as traffic, conversion rates, and bounce rates, to identify areas for improvement and optimization.
• Generate reports on key performance indicators (KPIs), such as sales, customer engagement, and inventory turnover, to inform decision-making processes.
• Monitor Google Analytics on a daily basis to track website performance and user behavior, identifying opportunities for enhancement.
• Process customer SMS messages related to orders, inquiries, or feedback, providing timely and helpful responses to improve customer satisfaction.
• Contribute to financial forecasting efforts by providing insights and data related to sales trends, inventory levels, and promotional activities.

Education

Bachelor's degree, Business Administration And Commerce
  • at University Of Karachi
  • December 2018
Diploma, Business And Commerce
  • at Askari Degree College
  • October 2011

Specialties & Skills

Strategic Reviews
Customer Service Management
Channel Optimization
Account Management
Innovative Thinking
Customer Relation Management (CRM)
E-commerce Platform Management
Research And Analysis
Sales Channel Optimization
Teamwork
Problem Solving
Customer Service
Innovative Thinking
Commitment to Excellence
Strategic Initiatives Execution
Accounts Management
Revenue Growth Strategy
Market Research
Team Management
Marketing
Accounting
Operation
Microsoft PowerPoint
Team Leadership
Time Management
Negotiation
Logistics
Procurement
Materials
Merchandising
Purchasing
Key Account Management

Social Profiles

Languages

English
Expert
Urdu
Expert
Gujarati
Native Speaker

Memberships

Burhani Guards
  • Community Religious Volunteer
  • February 2016

Training and Certifications

International English Language Test (IELTS) (Certificate)
Date Attended:
November 2019
Entrepreneur Master Class (Certificate)
Date Attended:
March 2015
Amazon FBA Wholesale (Training)
Training Institute:
Extreme Commerce Pakistan
Date Attended:
September 2021
Duration:
5 hours

Hobbies

  • Swimming
  • Table tennis
  • Traveling
  • Volleyball
  • Cricket