Commercial Director
Prestige Star
Total years of experience :18 years, 6 Months
Lead operation and strategic direction with full responsibility factors including long term planning and
global growth strategies, and manage the commercial organization capacity. Business development
initiatives and international markets expansion were the key role to achieve the agreed financial and
market objectives.
Key Achievements
* Opened new markets in Kuwait in long term partnership with the key distributors.
* Drove revenue and income growth of 45% over one year period.
* Developed and activated an effective rebate system with the key customers in UAE, system resulted in
raising the portion of the product mix sales.
* Contracted with high scale agents
Review and develop the business model of the company, aligning with the strategic objectives.
* Track and achieve the bottom line & the top line objectives.
* Conduct the necessary frameworks of analysis and matrices of strategies formation process.
* Draw and lead the implementation programs and take action to execute strategies on the ground.
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* Strategically promote and communicate the brand values to the market place and increase the customers’
awareness of our brands.
* Control the expenses, allocate resources, reduce the overhead and maintain the assets efficiency of the
company.
* Insure, inspect the major suppliers’ compliance with the technical standards and contracts.
* Capture industry talents and motivate, evaluate, and reform the performance of the management team.
* Create a consistent culture matching the corporate objectives and spread it in the management community.
* Develop a retail model and policies for further retail chain establishment.
* Develop the CRM strategies, and grow the customer loyalty base and strength the long term relations with
key customers.
Key Achievements
* Increased the market share with 80 % and boosted the annual NOP % with 65 % increase in 5 years.
* Grew the business to more than double figures as a compound growth rate in 5 years.
* Acquired the exclusive agency of SKEMA (Major global player) Italian brand of the wooden floor
(Engineered - HDF) and DIERRE (Market Leader worldwide) Italian doors in the Egyptian market.
* Created the private label brand of Misr Italia door, produced by global outsourcing facilities.
* Developed 250 POS, extensively covering the major territories of the wooden floor market.
* Developed the official website & social media platforms and set the E-marketing strategies as consistent
channels of communication and sales leads.
Membership of the executive committee headed by the CEO, assigned to take the business strategic
decisions and deliver the corporate direction to the management community.
* Set 3 years strategic business plan & the first year operational plan and cascade to the operational teams.
* Open new global markets and widen the customer base with new customers.
* Execute the market penetration and the market development strategies.
* Create the prospective competitive advantages over the industry major rivals and highlight the global
threats for pre-emptive actions.
* Develop and implement the blocking strategies against competitive entries to the local markets.
* Define the product development priorities and update the global market trends.
* Formulate the business development strategies across the global & domestic markets and deliver the
business learning outcomes.
* Develop implementation programs for strategic plans and practice the evaluation frameworks and models
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Key Achievements:
* Restructured the channel mix, focusing on the major worldwide retailers such as Wal-Mart, IKEA, Tesco,
Target, and the like; long term contracts that worth annually more than $ 50 M.
* Plan and develop the company booth in the international fairs - Heimtex international fair in Frankfort,
Domotex in Hannover and Istanbul - in terms of the exhibiting, sampling, meeting with key customers and
preparing presentations with agents and new customers, proposals for potential customers and conduct an
overall competitive review.
* Developed the e-marketing strategies for the promotion selling of the leftovers and non-moving stock lots
to global markets through Mac Carpet official website in 2008, selling out 500k SQM in 3 years.
Corporate Product Manager
Al-Sorayai Group (Jeddah) Market Leader- GCC, publicly traded.
Develop the annual marketing plan and the marketing mix strategies of the product lines.
* Identify the market trends and requirements in terms of quality, innovative ideas of new products.
* Develop the product portfolio to meet the market needs and lead the
Develop the strategic business plan in align with the corporate objectives.
* Manage Makarem Europe and Makarem America to achieve the region export goals in Europe and North
America.
* Develop the export business opportunities and expand the global customer base.
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* Lead, motivate, and manage the export and sales teams to achieve the business targets.
* Explore the global market trends and updates, and set up for new products and solutions.
* Achieve the sales targets and marketing objectives, and submit the relevant feedback reports to justify any
deficiencies and propose the necessary corrective actions.
Key Achievements
* Developed the export business to the European markets and the North American markets through the
SBUs- Makarem Europe and Makarem America of the company in both regions.
* Entered the African markets through engaged in strategic alliance, located in Guinea, with major
manufacturers of related product types and of leading position in most of the African markets.
* Increased the local market share from 30 % to 45 % in four years period by revenue increase of 50 %.
Mecca (Makarem) Group of Companies
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