Fashion and Beauty Editorial and Marketing
White Almonds
مجموع سنوات الخبرة :19 years, 11 أشهر
My role at White Almonds consists of;
(a) Developing creative strategies with fashion brands geared at driving sales for the registry, enhancing long-term growth and future expansion in the Region;
(b) Develop and oversee monthly fashion content calendars & stories with the social media team themed around bridal wear.
(c) Develop and organise in house fashion image banks & creative marketing material for all marketing and social media channels in sync with the creative marketing team.
(d) Create and manage relationships within the fashion sector and press in Dubai and the globally.
(e) Development of copy and fashion content for monthly newsletters to press and clients.
(f) Creative creation of marketing guides on the platform with products and brands through themes and stories linked with fashion.
(g) General business development with fashion & fashion events
(h) Covering key bridal fashion weeks, styles and trends and up to date bridal looks.
As the Online Fashion Editor at Boutique 1 I am in charge of writing about current fashion
trends and the latest news from the design world. Adhering to publishing guidelines and
completing work on time to meet strict deadlines.
Manage the process of creating, developing and presenting content for
Boutique1.com.
Maintain close contact with designers and other fashion industry leaders to stay
abreast of the current trends.
Deadline driven.
Excellent written/verbal English skills.
Communicate effectively and clearly.
Excellent organisation and planning skills.
Excellent interpersonal and planning skills.
Competitive spirit.
Performs well under stress.
Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some
of the world's most coveted designers from around the globe. The Boutique 1 brand is
renowned for personalised service, exclusivity & luxury, and also for its pioneering spirit.
Launched in 2003 as the UAE's first high fashion multi-brand concept, Boutique 1 now has
four stores across Dubai, Abu Dhabi and Beirut. Soon to be opening on Sloane Street, England.
Managed and co-ordinated the daily operations of the store and the daily activities of
the sales staff engaged in promoting and selling products to ensure customer
satisfaction.
Maximised sales and profitability by building a high performing team, enhancing the
brand image and ensuring consistent superior customer service.
Developed new customer relationships and interacted with existing customers to
increase sales.
Attained monthly sales, conversion and other KPI goals.
Built strong relationships with the Head of Retail and CEO.
Born and bred in England, Karen Millen is known globally for creating beautifully crafted
fashion for confident women who know their own style.
Made sure the shop floor ran smoothly.
Education
Kurt Geiger first opened in Britain's fashion capital on Bond Street, London in 1963. Since
the Sixties Kurt Geiger has not stood still as it continuously evolves to make covetable
footwear and accessories with a unique market position, pairing aspiration with accessibility.
Recruitment, training and development of teams.
Set and communicated standards across the store
Be commercially aware and ensured KPI's were being met
Monitored and drove sales in the business.
Ensured store visuals were of a high standard
Monitored budgets and targets
Monitored stock loss
Product training
Supported the achievement of business goals and strategic projects, kept in constant
connection with Corporate functions.
Appraisals, reviews, disciplinaries and most HR aspects within the team.