Haytham El Ferekh

• Providing Crystal Media clients powerful advertising solutions with a revolutionary and contemporary technology and delivering strong business results by enhancing the newest and most effective methods of advertising from the small to large corporations, both domestically and internationally.
• Working with large and international brands like Giorgio Armani, Hugo Boss, Guy Laroche, Lancel, Lancome, Virgin Mega Stores, Home Salon, Shell, and Ford, in addition to top companies in Doha such: Qatar Foundation, Qatar Media, Ras Gas, QP, Msheireb properties, Doha land, Qatar Tennis Federation, IHF Super Globe, Fortune Promo Seven and many more.
• Developing and launching additional products and services for the company. Management goal is to exceed the expectations of every client by offering outstanding customer service and increased flexibility.
• Translating any company’s ideas, beliefs and objectives into a language where its customers will understand with ease.
• Helping clients to plan their complete marketing campaign from initial strategy and concepts to full implementation and continuous monitoring of results. Every project taken entails four unique phases that span the spectrum of management strategy: Project Definition, Communication, Design and Production.
• Building strong relations with clients based on trust, by meeting their expectations and by delivering on time within limited agreed budgets.
• Developing events and exhibitions from concept to finish with a focus on branding, advertising, installation and campaign implementation.
• Handle company’s budget and set strategy to meet assigned targets by the managing director.
• Exceed company assigned targets and monitor the performance of each employee.
• Wide experience in installation and branding production.
• Deliver all branding and marketing activities within budget by dealing directly with specialized suppliers.
Major Events & Branding in Qatar:

Convocation 2013 - May 2013

Qatar Foundation Light box Branding

Hanging Banners - in QNCC

The Script Concert - May 2013

Carnegie Mellon - Qatar Graduation Ceremony - April 2013

The Box Appeal

Social Development Centre Charity Gala Dinner - February 2013

Universal Postal Union Congress Gala Dinner - September 2012

HEC Paris Graduation Ceremony - May 2012

Convocation 2012 - May 2012

One Republic Concert - May 2012

Convocation 2011 - May 2011

Building The Future (zikreet Ras Lafan Ras Gas)

IHF (international Handball federation) Super Globe Qatar

Handball Asian Cup

QTF (Qatar Tennis Federation)

CHI AL SHAQAB international equestrian competition for horse racing

• Setting the company’s plan & Strategy \n• Setting the commercial communications network of preeminent companies in advertising, public relations, identity and design, sales promotion, direct marketing, exhibitions, and events. \n \n• Managing the following major clients: \n \n• Abu Dhabi Commercial Bank \n• Abu Dhabi Music and Art Foundation \n \n- Corporate Leisure & Events/Exhibitions department providing Exhibitions stands implementation & Design, event planning, corporate event management, event organizing for product launches, themed events and themed parties & leisure. \n- Corporate Marketing, Advertising & Publicity creating effective, creative communications about brands, products and services across a wide range of mediums. \n - Green design putting the planet first with particular framework for considering environmental issues, and a challenge to traditional procedures for design and manufacturing.

• Organizing & attending national and international exhibitions. (WTM-World Travel Market in Dubai, ITB-International Tourism Exchange in Berlin, GIBTM - Golf Incentive, Business Travel & Meetings Exhibition in Abu Dhabi) \n• Conducted full branding exercise & delivered creative consistency across the communication mix. \n• Corporate branding, brand architecture, brand rationalization, and brand implementation along with brand creativity. \n• Led cross functional teams which improved Advertiser retention for both agents & customers. (Conducted every year under the name Al-Diar group summer promotion with Etihad Airways) \n• Developed customer segmentation model utilizing internal and external data. \n• Introduced media plan management to facilitate indoor and outdoor Marketing. \n• Delivered full automation of sales support material. \n• Amalgamated nine sales departments into one group department. \n• Developed international & national campaigns to boost sales. \n• Introduced sector specialist approach (sales candidate to the right corporate) \n• Design, plan, coordinate, manage and implement all public relations and corporate communication aspects of the company’s messaging platforms, objectives and initiatives. \n• Liaise and manage the domestic and international public relations agencies to secure accurate press coverage across all media channels which show incremental growth year on year. \n• Responsible for driving all aspects of Sales and Marketing, including strategic planning, media relations, message development, reputation management and relationships. \n• Develop all aspects of the company’s internal and external communications including the creation and implementation of a CSR strategy. \n• Review and provide feedback on drafts of all press materials, ensuring that they communicate the intended messages and are in line with corporate strategy. \n• Write selected press material and speeches and maintaining press contacts \n• Manage the product review process with product managers, ensuring that the product receives the best possible coverage and evaluation criteria. \n• Participate in development of overall marketing and positioning messages for product launches \n• Assign and coordinate television, filming and photography permissions, photographic requests. \n• Organize and implement client relations including client satisfaction surveys, client development activities, client skills training and special events. \n• Oversee the development and distribution of public relations media to include: press releases, scripts, supporting materials, announcements and editorial placements. \n• Assure that the company has a proactive external and internal communications approach to positively influence perceptions. \n• Lead, and direct all external public relations efforts related to company programs, accomplishments, future direction and strategies.

• Prepare daily, weekly, and monthly market reports based on fundamental analysis, financial news, plus economical data necessary for executing successful trades. \n• Work closely with clients to keep them up to date with market developments. \n• utilizing diversified strategies that assist clients in tackling unperceived market fluctuations and dealing in forex, stokes, indices, metal, and energies. \n• Fundamental analysis include interest rates, inflation, trade balance, GDP (Gross Domestic Product), CPI (Consumer Price Index), PP (Producer Price Index) \n• Technical analysis includes price movement, trading volume mass and individual market behavior generated by market activity. Implement a variety of technical studies which can be interpreted to generate buy and sell signals and predict price patterns and market directions. \n• Media planning and task distribution for the marketing & sales teams \n• Building a strong customer base from scratch

• Introduced procedures and business systems \n• Develop and implement a marketing plan to increase market share. \n• Following up with clients and there needs. \n• Developed and rolled-out the marketing strategy \n• Review all sales and marketing activity and identify new client opportunities