VP Sales and Marketing
Knowledge Economic City
مجموع سنوات الخبرة :19 years, 8 أشهر
Define marketing, sales and lease strategies to support the KEC’s overall corporate objectives
Develop a feasible marketing plan for KEC and oversee its day-to-day implementation
Plan and organize marketing functions, activities and operations (product development, branding, communications
tenant mix, etc.), and ensure they project the KEC’s unique “voice”
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Create a solid network of strategic partnerships toward increase corporate revenues
Develop and implements strategic sales\leasing plans and forecasts to achieve projected revenues
Develop and manages marketing\sales\leasing operating budgets
Oversee and evaluates market research and adjusts marketing strategy to meet changing market and competitive
conditions
Manage and empower pre-leasing agreements with potential customers for new commercial projects
Direct sales\lease\call center forecasting activities and sets performance goals\KPI’s accordingly
Manage and operate sales team performance, oversee daily activities, improve their capabilities through ongoing
training programs and
Direct and motivate staffing, training, and performance evaluations to develop and control sales and marketing
programs
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
Manage and supervise collection department directly to ensure cash flow are set as planned and eliminate defaults
2
Achievements:
Achieve over SAR 215 million overall projects sales revenue during 2019
Successfully increased project\units market value by 10% in 2019 approved by Economic Cities Authority
Finalize and obtain Board of Directors approval for KEC marketing and sales plans in 2019
Successfully launched mega projects with value over SAR 3 Billion. Develop communication plans and grand
opining activities
Direct the market research results into actions towards new products designs and engineering methods
Sign agreement with mortgage companies and banks to facilitate mortgage for KEC customers
- Planning and leadership the Marketing Department by ensuring appropriate structures, systems, competencies and values are developed.
- Create and develop short-term and long-term marketing and communication strategies and plans via directing the market research output, analysis, and interpretation of market data.
- Develop commercial and residential Leasing plans supported by marketing strategies for Assets and support Asset Management to achieve their targets.
- Support Commercial group to achieve their development business goals through marketing strategies and plans.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
- Strategize, plan, guide and supervise branding process creation for existing and new projects Brand Identity “ Juman Project, Shmas Al Arous Project, Shams Gated compound, Shams Mall“ and re-positioning existing projects brand such as; Shams ArRiyadh, Al Qasr Community, Al Qasr Mall, Al Aziziah Towers, Al Maseef Gated Compound, and Al Tilal Residential project.
- Plan, manage, In-depth supervision and overseeing implementation of marketing and communication strategies and activities that includes campaigns, events, digital marketing for Residential communities and commercial projects.
- Direct the design of feasible properties marketing campaigns for sale and lease, either in-house or with advertising and marketing firms as relevant.
- Manage and Supervise Al Qasr Mall marketing and on-ground activities toward improving and achieving their lease targets.
- Supervise social media presence and direct programs to improve social media reputation and recognition.
- Meet regularly with Al Qasr Mall tenants to analyze and understand the needs and variables influencing their business in the Mall, analyze the impact of Mall activities on their business’s, explore tenants’ views on potential activities, enhancements and business expansion.
- Working closely with the Dar Al Arkan’s Sales and Lease teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and techniques.
- Ensure the compliance of Marketing Department with managerial, operational, legal and financial policies and procedures.
- Initiate and develop internal branding and motivation messages for Dar Al Arkan mission, vision and values.
- Overlook new projects designs in pre-planning phase with engineering and development teams.
- Measure marketing activities ROI by enforcing reports system and communications for all stakeholders’ marketing\sales\lease teams.
- Maintains marketing staff by recruiting, selecting, orienting, and lead the employees for their achievements.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Undertake continuous analysis of market competitive environment and consumer trends through marketing research unit.
Appointed as non-voting member of ITGC “Information Technology Governance Committee”.
Job Responsibilities:
Manage and perform Amlak International day-to-day marketing and communication operations.
Designing, implementing and facilitating annual marketing and PR plans and strategies for Amlak International (Corporate, Retail and Real estate investment Departments).
Manage Amlak International marketing team.
Manage Amlak International Contact center.
Planning and administering branding, marketing, public relation, press releases and E-marketing activities and budget of Amlak international.
Plan and Execute Amlak International Branding, marketing and E-marketing, public relation and social networks and social responsibility activities to maximize and ensure goals and sales target achievements.
Developing functions specification and test plans for new product development.
Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to growth of Amlak international share market.
Developing marketing and public relation strategies based on knowledge of organizational policy, market nature, customer requirements, market needs and cost factors.
Advising on forthcoming product developments and discussing special promotions.
Managing marketing plan/budget at co-investment projects with Real Estate Developers to ensure Amlak International due marketing/branding representation .
Secure lead generation, sales goals and profit generation as a result of contrive marketing campaigns and follow up Through Amlak International and Real Estate Developers POS.
Analyze and measure MROI of Amlak International marketing activities.
Participate in development and implementation company strategic planning.
Working with Branches to design and implement prospective client and customer contact system.
Developing and administering marketing database that includes prospected customers and client information, applications of mailing list, etc.
Managing external complaints and supervise the process to assure Customer service quality.
Managing daily activities with marketing and press communication agencies.
Developing and delivering insightful strategies and products presentations to the executive committee and business department where appropriate.
Designing, Planning and Implementing and deploying Amlak international contact center.
Hiring Amlak telesales and contact Center team.
Inventing a measurement of electronic reporting system and formal performance to boost the employees’ performance in contact center.
Designing, Planning, developing and supervise implementing of Amlak CRM system.
Plan and design workflow process for website leads.
Plan, develop and implement Amlak international yearly public conference
Developing Sales Training Manual and implement training for sales team
Major Achievements:
Brand Amlak International as the best real estate financer and market leader through different media channels
Increase 20% TOM Amlak International Brand awareness in Saudi Arabia Market
Develop and implement Amlak International marketing department Policy
Develop and implement Amlak International website update policy
Develop and implement Amlak International complaint policy
Develop Amlak International Sales Training Manual for Retail department
Create Amlak International brand Manual and all collateral materials
Plan and design Amlak International CRM system for Sales process, branches and Call center
Improve Amlak International sales capability
Execute intensive market research and product review in 2012
Implement yearly high level public conference for Amlak International based on International standards
Plan, design and implement new Amlak International website
Plan, design and Deploy Amlak International contact Center
Amlak International was awarded best Real estate developer financer in 2010, 2011, 2012 continually
Achieve over SR 110 MM new indirect business deals out of 2013 sales portfolio
Full Responsibility of establishing Techno Media Ltd. Riyadh Branch.
• Exploring, Defining, analyzing and prospecting business opportunities.
• Improve and generate Market awareness of the innovation of Techno Media Ltd. Products and how its
affect the Regional Market.
• Strategies and planning - defining my target market, formulating my key marketing plans and
competitive positioning, establishing objectives, strategies and measurement criteria.
• Maintain database of Techno Media Ltd. customers, partners and strategic alliances.
• Make regular market visits to fully understand and follow up online launched business activities.
• In charge of negotiations with our company suppliers for Middle region of Saudi Arabia.
• Build a strong relation ship with customers, partners and strategic alliances.
• In charge of all the Digital Advertising operational qualities check in locations and supervising the daily
work schedule of the Technical engineering department.
• Marketing Techno Media products and solutions through various activities. Direct and in-direct
marketing activities.
• Advertising/Branding Techno Media Ltd. Through professionalism criteria of work.
• Perform in-depth and high-level Techno Media Ltd. presentations for clientele, partners, and prospective
clients.
• Responsible for customer’s education about the products specifications in order to achieve customer
satisfaction and to build a sold relationship development within the company.
• Applying new methodology of reporting system to improve Techno Media Ltd. Business cycle. This
reporting system organized Techno Media Ltd. sales and technical departments.
• Creating and applying professional Event Analyses methodology that undercover how business can get
benefit from Events.
• Setting up, run efficient and effective work processes and procedures to ensure smooth execution for the
events.
• Monitor budget spending (P & L responsibility).
Driving business and ensuring sustained growth, through enhanced brand visibility.
Formulating/implementing marketing campaigns/business strategies targeting specific/general market
segments.
• Analyzing inception plans for potential projects, creating schematic layout in view of key quantifiable
parameters encompassing - cost estimation, reviewing project feasibility, business value addition of ebusiness
initiatives, work scope, project profitability and scheduling.
• Finalizing project specifications, coordinating across diverse departments to ensure compatibility and
non-disruptive migration of existent systems. Preparing detailed project road map/time line.
• Providing technical support to client to define solution requirements, product requirements and quality
business processes. Interacting with clients for any changes, renegotiating deadlines and budgets/costs.
• Formulate studies and create recommend proposal for the client’s online business to enable achieving
client’s ROI using chain of various measurements such as; sales forecasting and strategic planning to
determine the sale and profitability of products, lines, or services, analyzing business developments and
monitoring market trends.
• Preparing Project Specifications, presentations for various services, products and proposals. Organizing
Internet business analysis and evaluation for the client to enable smooth transition to online system.
Guiding customers through the deployment process.
• Developing processes, standards and interactivity across functional disciplines for smooth functioning of
project. Providing periodic reports to management including P&L reporting, project statistical reports
based on 250 method standards of evaluation
Understand the role of brand management and its relationship to functional marketing, product management and other key functions Strengthen brand to develop and maintain deeper, longer lasting relationships with customers. Increase effectiveness and Ensure the brand promise and product/service delivery to customers. Reinforce Identify ways to measure and increase brand equity and brand value .
The consultation and training center at the Germen Jordanian University Certifies myself for a training diploma entitled " Marketing and sakes Management " that includes 8 main courses for a number of 200 training hours. the courses as following 1- Marketing Principles 2- Conferences and Events Management 3- Public Relation Management 4- Communication Skills and effective communication. 5- Human resource Management. 6- Quality Management. 7- E-marketing Principles 8- Accounting Principles
Project Management Professional (PMP) V.4 Certificate of attendance the course from PM Zone Held in Amman – Jordan from 15 Aug 2009 to 22 Aug 2009.
Certification/Diploma - Professional Diploma in Marketing (Chartered Marketer), The Chartered Institute of Marketing – UK.
Cisco Certified Network Associated
