Chief Commercial Officer
Asfour Crystal
Total years of experience :21 years, 8 Months
- Achieve the corporate commercial objectives in growth, profitability as well as business sustainability.
- Create & execute business Strategy on both short & long term & implement it per product per market
- Position Asfour brands in the current operating markets to sustain the product value and competitiveness
- Establish multiple distribution channels according to each brand / product strategy
- Focus on opening new markets and expand the regional presence by capturing new export opportunities
- Lead the commercial team and follow up the execution plan
- Build strong and long-term relations with our clients and agents worldwide.
- Introduce new stand-alone brands targeting different client segments and different markets / countries
- Study and monitor market dynamics and its impact on business
- Lead the executive committee (Factory Managers, Finance, IT, Supply Chain, HR & Admin) on monthly bases to ensure proper alignment and execution of the business plan
- Report to the Board, on quarterly bases, the company business performance and discuss potential opportunities for company development & growth
- Helped over 50 companies in diversified fields on enhancing their business management and growing beyond limitations and challenges to achieve better results.
- Implemented business plans from ideation to execution and reaching solid ground including all business aspects as operations, recruitment, commercial and financial
- Increased projects revenues by 22% by introducing customized model approach to fit client’s needs and the value proposed.
- Studied multiple industries to provide market knowledge and deep analysis to our clients in which major decisions are made that affects the business profitability; Real Estate, Contracting, Retail, Educational, Non Profit Organizations, Hospital & Health Care Sector
- Developed & formulated different strategies and business models so that our clients can build their business upon and having a clear road map for their objectives
- Managed a team of consultants and business analysts to design and implement several programs tackling variable functions in the organizations such as developing Sales, Marketing, Operations & Financial Management as well as Human Resources which led to significant improvements in the performance of these organizations.
Responsible for the retail & distribution business in Egypt - valued over 100 Million EGP
Set marketing strategy to uplift the Brand (Equity & Awareness) and changing clients perception and introducing our new products & crystal applications
Develop annual business plan, budget & expected cash flow
Responsible for achieving the annual sales target by category
Plan and execute the marketing plan in conjunction with the marketing agencies
Lead the change management process to meet the market dynamics & enhance work process & staff performance (+150 employee)
Monitor & evaluate the operational activities including sales operations, inventory levels, after sales services & feedback.
Arrange quarterly meetings & workshops with all stakeholders to introduce the achievements, obstacles & shares the business vision and objectives
Study market dynamics, customer needs, competition analysis, real estate development, purchasing power, usage & coverage to select the best locations for opening new outlets / events according to the assigned budget
Develop retail expansion strategy & planning for implementation
Enhance customer experience (better atmosphere, less time, more technology exposure, upselling)
Prepare retail roll out budget & time plan
Manage Roll Out team & coordinate with all stakeholders to achieve target efficiently
Responsible for the acquisition, construction & renovation of Etisalat Stores (Flagship, Franchise & Kiosks) as well as handling Etisalat events kiosks & booths especially during summer season
Negotiate with landlords, malls, compounds and prepare contracts and agreements
Select suppliers & contractors capable of executing works with high standards
Monitor planned budget & compare it to actual progress and update accordingly
Control projects through KPI’s evaluation and minimize deviations
Open new projects & new markets in the Middle East & Africa, creating opportunities for growth
Study market movements, conduct country survey and report business opportunities & scenarios
Develop strategies & scenarios for market penetration or to acquire new customer
In coordination with the technical dept, study & prepare business offers to potential clients
Prepare budget and cash flow for new projects
Increase sales with existing clients through expanding the scope of work
Recommend new programs / actions resulting cost reduction / increase profit
Revise the contractual terms and agreements and negotiate offers
Follow up the project life cycle (material procurement, logistics, resource allocation & Invoicing)
Worked with multinational clients as Vodafone, Etisalat, Zain, Celtel, Nokia, Motorola, Ericsson and Huawei
-Quantity surveying
-Preparation of client invoices and revise subcontractors invoices
-Planning and monitoring the time schedule and making updates
-Contract administration and report for any declination
-Responsible for carrying out client demands
-Preparation of monthly & daily reports
-Assist in the project management duties