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Hazem Nabil, MD & Director of Events

Hazem Nabil

MD & Director of Events·SAM Events

Egypt

Bachelor's degree, French And Education

Work experience

Total years of experience: 33 years, 8 months

MD & Director of Events

November 1998 - Present

SAM Events

Cairo, Egypt

November 1998 - Present

SAM Events

November 1998 Up to date (26 Years)

Duties & Responsibilities
• Strategic Leadership: Setting the overall vision and direction for the company, ensuring alignment with market trends and client needs.
• Financial Management: Overseeing the companys financial health, including budgeting, forecasting, and profitability.
• Business Development: Identifying new business opportunities, securing partnerships, and growing the client base.
• Human Resources: Building and leading a high-performing team, fostering a positive work environment, and overseeing recruitment and training.
• Risk Management: Identifying and mitigating potential risks associated with events and company operations.
• Client Management: Building strong relationships with clients, understanding their needs, and exceeding their expectations.
• Event Planning & Execution: Overseeing the entire event lifecycle, from concept development and budgeting to vendor management, logistics, and post-event evaluation.
• Marketing & Sales: Developing marketing strategies to attract clients, promoting event services, and generating leads.
• Vendor Management: Sourcing and managing relationships with reliable vendors across all event aspects (catering, entertainment, venue, etc.).
• Budget Management: Developing and maintaining event budgets, negotiating with vendors, and ensuring cost-efective execution.
• Team Leadership: Leading and motivating a team of event planners, coordinators, and other event staf.

Company industry:
Events Management

Head of Marketing Research

June 2013 - March 2023

FABMISR BANK

Cairo, Egypt

June 2013 - March 2023

Bank Audi sae / FAB Misr Bank

June 2013 Up to date (11 Years)

Job Summary
• In charge of the Marketing Research division, the main responsibility is to provide the bank with valuable, accurate and up-to-date marketing information for both Conventional and Islamic banking products and services.
• Identifying the need for a research survey, to specify the type of research to do, as well as the adequate methodology.
• In addition to the above project management task, I am also in charge of the commissioning process and responsible for assisting the research agency in the projects diferent phases.
• Distribute and delegate tasks, to control the performance, and motivate the team.

Duties & Responsibilities
• Set the yearly Business Plan in view of the bank business plan and the needs of other departments and ensure the accomplishment of all integrated tasks.
• Set the Policies, Process, and Procedures of the division.
• Handle the relation with the upper management: assure a continuous update, present the research findings, and maintain the periodic business review meetings.
• Handle the relations with other divisions head and assess their marketing research needs.
• Handle the relations with the research agencies.
• Manage research commissioning phase.
• Prepare the actionable tasks to be taken as per the research main findings.
• Manage the task distribution and timetable of the divisions employees.
• Handle the following type of market research, and upon upper management request: Sectored Analysis, Brand Equity, Customer Satisfaction Survey, Employee Satisfaction and Loyalty Survey, Mystery Shopper Survey, Post Advertising Research, Advertising Efectiveness, Product / Service Testing, Location Analysis, Price sensitivity / price optimization, Retail Price Comparative research, etc.…

Company industry:
Banking

Technical Services & Events Director

November 2010 - May 2013

Expolink (Egyptian Exporters Association)

Cairo, Egypt

November 2010 - May 2013

The TS&E Advisor advises (EEA), Expolink management team on one of its imperative SMART objectives, which is cost eficiency and efectiveness.

The overall requested services objective is to transform (EEA), Expolink into a trade buyer and ensure that (EEA), Expolink is a smart buyer and can procure the services and materials needed for its core activities at the best cost efective, volume, trade market price within the given specs with no jeopardy of the quality.

The scope of consultancy covers the following areas.
• Boothes buildup and complement display aids & services.
• Integrated market communications.
• Branding & MARCOM.
• Events.
• Travel Services (Inbound & Outbound).
• Printed Materials.
• Giveaways.
• Documentaries.
• E-marketing.
• Social media.

In addition to assisting in developing needed revised SOP, forms and briefing documents, as part of (EEA) Expolink restructure. Moreover, ensure that (EEA) Expolink has up-to-date and state of Art information of latest trends in booth building and display aids, lighting, exhibition furniture and special equipment.

Furthermore, the TS&E advisor assists in expanding (widening) the supply chain base of suppliers within (EEA), Expolink procurement procedures.
In addition, TS&E assists in the automation of the events management process through adopting the needed best practice Management Information Systems Solution.

Key Achievements
• Managed and executed the Egyptian Pavilion participation at all specialized international trade fairs 2010/2011/2012/2013 (Germany - France - Spain - Italy - USA) with all Egyptian Exporters in 14 diferent economic sectors.
• Represented Egypt in the Euroshop 2011 (Germany - Dusseldorf).
• Developed a new Standard Operation Procedures (SOP) for Expolink.
• Developed new forms and briefing documents for Expolink.

Company industry:
Marketing

Senior PR, Communications & Events Consultant

June 2007 - October 2010

Editor for PR, Events & Communications

Cairo, Egypt

June 2007 - October 2010

Position Overview
• Participate in developing company / sector business strategy.
• Define potential sectors and business opportunities.
• Manage existing sectors accounts and define opportunities for organic growth.
• Manage companys resources and coach the team members.

Duties & Responsibilities
• Participate in developing business plans and suggesting business development.
• Manage all existing accounts and supervise implementation of plans and provide final deliverables in accordance with Editor standards and quality.
• Supervise all proposals and quotations in liaisons with other functions, especially finance.
• Developing plans allowing the company to achieve the annual goals.
• Manage one or more business sectors and control the team handling the accounts.
• Plan and implement all clients services agreements. Supervise and distribute work amongst department staf.
• Responsible for client communications to phone higher management level of client care and support in certain points and handle any complaints.
• Handle No. Of accounts according to the size of services needed. Provide plans implementation, holding meetings and giving presentations and prepare proposals.
• Ensure best use of company outsources on a cost and time eficient basis.
• Ensure achievement of profitability ratios and manage services in cost efective way.
• Define potential clients and prepare plans of approach according to clients needs analysis.
• Supervise weekly status reports and present them to management.

Key Achievements
• Planning, organizing, and managing DANONE Egypt CSR program and Zein El Din Zidane visit to Egypt with Frank Ribou (DANONE Chairman) 2007
• Planning, organizing, and managing Orascom Telecom Gala Dinner (ITU) 10.05.2008.
• Planning, organizing, and managing Gillette Vectors Launching project. My 2008.
• Planning, organizing, and Managing Juhaynas 25th anniversary celebrations (5 events PR and media campaign) Feb - June 2008.
• Managing the following accounts from 2008 till 2010 (PepsiCo - LG - Adidas - Danone - Juhayna - Olympic Group)

Company industry:
Marketing

Trade Marketing Manager

December 2005 - May 2007

Al-Ahram Beverages (Heineken)

Cairo, Egypt

December 2005 - May 2007

Duties & Responsibilities
• Reporting to the Commercial Excellence Manager.
• Responsible for all below-the-line activities in all the outlets dealing with the company (Direct & indirect) in all types of Products (Alcoholic & Non-Alcoholic) Nationwide.
• Managing a team of 320 persons Nation Wide.
• Responsible for the planning and the implementation of all trade and end-consumers promotions running through the diferent types of outlets.
• Responsible for the planning and implementation of all kinds of visibility in the market.
• Responsible for setting the guidelines, planning and implementation of the merchandising plan and POS materials.
• Responsible for the planning and implementation of all types of events running in all types of outlets.

Key Achievements
• Creating a new module for P.O.S materials management. This module manages how P.O.S materials could be distributed in a logical and fair way to all clients according to their needs, and to transform the P.O.S materials from just a promotional and branding tool to a functional tool.
• Closing a global exclusive sponsorship deal with Ministry of Sound and Hard Rock Cafe.
• Developing a retention program for the clients (Activation Program) to increase sales and build loyalty.

Company industry:
FMCG

Chivas Régal Brand Manager

January 2005 - November 2005

Carte Blanche Egypt

Cairo, Egypt

January 2005 - November 2005

Duties & Responsibilities
• Managing all Chivas Regal activities in Egypt.
• Following up with the Duty-Free Shops Companies (Chivas Regal Clients) for the Stock status, new orders, Product availability and visibility on shelves.
• Responsible for all Chivas Regal events in Egypt, and all the events sponsored by Chivas Regal.
• Responsible for all Chivas Regal Marketing activities & promotions.
• Responsible for sales follow-up and analysis.

Key Achievements
• Doubled the Chivas Regal sales in Egypt from 70, 000 liters per year to 140, 000 liters per year in less than 6 months (200% Sales Volume increase).
• Created and developed a stock-level monitoring module for all Duty-Free Shop companies in Egypt to avoid any out-of-stock cases that afects the products sales.
• Managed and executed several events organized by Chivas Regal.
• Launched new products for the same company Pernod & Ricard in Egypt.

Company industry:
Marketing

Project Manager National Alliance Program

April 2003 - December 2004

Coldwell Banker

Cairo, Egypt

April 2003 - December 2004

Duties & Responsibilities
• Project Manager for the National Alliance Program. Responsible for setting the program objectives and action plans.
• Managing the program adaptation to fit the Egyptian and the Middle East Markets.
• Responsible for recruiting the staf needed for the program operation.

Company industry:
Real Estate

Merchandising Manager

March 2001 - March 2003

BAT British American Tobacco

Cairo, Egypt

March 2001 - March 2003

Duties & Responsibilities
• Setting and implementing merchandising policy and guidelines in BAT Egypt.
• Defining and managing the merchandising budget.
• Enforce the company brands exposure and presence in the Egyptian market.
• Managing & Developing the Trade Marketing representatives.
• Setting a strong suppliers database.
• Ensuring the merchandising items quality, maintaining its standards and the cost efectiveness related to the quality required.
• Setting the merchandising manual and plans for BAT Egypt.
• Working in close with the Brand Marketing Team to implement their plans and the company strategic vision.

Special Ofers & Promotions Sr. Specialist

The Egyptian company for Mobile Services (MobiNil)

Company industry:
Tobacco Products Manufacture

Marketing Coordinator

March 1998 - July 1998

Aida Leisure Equipmen

Cairo, Egypt

March 1998 - July 1998

Duties & Responsibilities
• Assisting the marketing manager establishing the companys marketing plan & its advertising campaigns.
• Preparing all events in the company, especially Seminars.

Company industry:
Sports & Outdoor Activities

Regional Manager

June 1995 - December 1997

Europcar

Sharm el Sheikh, Egypt

June 1995 - December 1997

Duties & Responsibilities
• Responsible for the ofices of South Sinai (Sharm El-Sheikh - Dahab - Nuweiba - Taba).
• Preparing the Yearly Sales & Marketing plan of my area.
• Preparing the budget.
• Preparing all the management reports concerning the utilization and the budget achievement
• Managing the cars fleet
• Conducting deals with the hotels and the travel agencies in the area.
• Follow up competition within my area and prepare competition reports concerning competitors fleet and our market share in the area.

Company industry:
Motor Vehicle Passenger Transport

General Manager

June 1994 - June 1995

Aristocrat Billiard Center

Cairo, Egypt

June 1994 - June 1995

Duties & Responsibilities
• Responsible of managing the center, Supervising the staf, dealing with our equipments suppliers, Making the Monthly Budget Forecast and the Yearly Marketing Plan, Handling clients complains.

Company industry:
Sports & Outdoor Activities

French and Computer Teacher

June 1992 - June 1994

International Council for Languages

Cairo, Egypt

June 1992 - June 1994

Duties & Responsibilities
• Preparing the syllabus and the educational methods used in teaching French and Computer.

Company industry:
Training & Education Center

Education

Ain Shams University Faculty of Education

August 2024

August 2024

Bachelor's degree, French And Education

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

4 years, studied French Art and educational sciences including psychology.

Ain Shams University Faculty of Education

August 1995

August 1995

Bachelor's degree, Bachelor of French Arts & Educational Sciences

Egypt

College De La Salle (Frères) Daher

August 1991

August 1991

High school or equivalent, Mathematics

Egypt

Skills

Leadership

Expert

Management

Expert

Marketing Research

Expert

Marketing Communications

Expert

Marketing

Expert

Project Management

Expert

BANKING SERVICES

Expert

COMMISSIONING

Expert

COMPETITOR ANALYSIS

Expert

MICROSOFT EXCEL

Expert

ACCOUNTABILITY

Expert

MARKET DATA

Expert

MARKETING RESEARCH

Expert

RESEARCH

Expert

Time Management

Expert

Team Management

Expert

Budgeting

Expert

Marketing

Expert

Marketing Strategy

Expert

Business Development

Expert

Digital Marketing

Intermediate

Marketing Management

Expert

Customer Service

Expert

Mystery Shopping

Expert

Market Access

Expert

Customer Satisfaction

Expert

Retail Audit

Expert

Consumer Insights

Expert

Market Insights

Expert

Geomarketing

Expert

Merchandising

Expert

Marketing Mix

Expert

Marketing Communications

Expert

Market Research

Expert

Negotiation

Expert

COMMUNICATIONS

Expert

PRESENTATIONS

Expert

PROCUREMENT

Expert

MANAGEMENT PROCESS

Expert

QUOTATIONS

Expert

BRANDING

Expert

INFORMATION SYSTEMS

Expert

MARKET SHARE

Expert

SALES

Expert

Key Account Management

Expert

Mobile

Expert

Promotions

Expert

Corporate Communications

Expert

French

Expert

Social profiles

Languages

French

Expert

English

Expert

Arabic

Native Speaker

Training and Certifications

Training
Conflict Management
Lebanon Conflict Resolution Network
Aug 2015
Innovation don’t let go behind
Nielsen
Apr 2014
Team Dynamics and Leadership Program
Bank Audi Egypt
May 2014
Huthwaite Coaching Skills
Logic Consultant
Sep 2013
Problems Solving
AMID East
Nov 2000
Creative Thinking
AMID East
Aug 2000
Presentation Skills
AMID East
Nov 1998
Communication Skills
AMID East
Nov 1999
Project Management
YAT
Apr 2000
Time Management
AMID East
Aug 1999
Managerial Skills
AMID East
Apr 1999
E-Marketing Management
Top Business
Apr 2015
Export Marketing
Expolink (Egyptian Exporters Association)
Dec 2010
Marketing in Action
Heineken Egypt
Feb 2006
Achieving Marketing Excellence
British American Tobacco
May 2021

Hobbies and interests

Traveling
Dancing
Movies
Reading
DJing
Playing Billiard
Playing Darts
Playing Musical Instruments
Photography