MD & Director of Events
SAM Events
Total des années d'expérience :52 years, 11 Mois
SAM Events
November 1998 Up to date (26 Years)
Duties & Responsibilities
• Strategic Leadership: Setting the overall vision and direction for the company, ensuring alignment with market trends and client needs.
• Financial Management: Overseeing the companys financial health, including budgeting, forecasting, and profitability.
• Business Development: Identifying new business opportunities, securing partnerships, and growing the client base.
• Human Resources: Building and leading a high-performing team, fostering a positive work environment, and overseeing recruitment and training.
• Risk Management: Identifying and mitigating potential risks associated with events and company operations.
• Client Management: Building strong relationships with clients, understanding their needs, and exceeding their expectations.
• Event Planning & Execution: Overseeing the entire event lifecycle, from concept development and budgeting to vendor management, logistics, and post-event evaluation.
• Marketing & Sales: Developing marketing strategies to attract clients, promoting event services, and generating leads.
• Vendor Management: Sourcing and managing relationships with reliable vendors across all event aspects (catering, entertainment, venue, etc.).
• Budget Management: Developing and maintaining event budgets, negotiating with vendors, and ensuring cost-efective execution.
• Team Leadership: Leading and motivating a team of event planners, coordinators, and other event staf.
Bank Audi sae / FAB Misr Bank
June 2013 Up to date (11 Years)
Job Summary
• In charge of the Marketing Research division, the main responsibility is to provide the bank with valuable, accurate and up-to-date marketing information for both Conventional and Islamic banking products and services.
• Identifying the need for a research survey, to specify the type of research to do, as well as the adequate methodology.
• In addition to the above project management task, I am also in charge of the commissioning process and responsible for assisting the research agency in the projects diferent phases.
• Distribute and delegate tasks, to control the performance, and motivate the team.
Duties & Responsibilities
• Set the yearly Business Plan in view of the bank business plan and the needs of other departments and ensure the accomplishment of all integrated tasks.
• Set the Policies, Process, and Procedures of the division.
• Handle the relation with the upper management: assure a continuous update, present the research findings, and maintain the periodic business review meetings.
• Handle the relations with other divisions head and assess their marketing research needs.
• Handle the relations with the research agencies.
• Manage research commissioning phase.
• Prepare the actionable tasks to be taken as per the research main findings.
• Manage the task distribution and timetable of the divisions employees.
• Handle the following type of market research, and upon upper management request: Sectored Analysis, Brand Equity, Customer Satisfaction Survey, Employee Satisfaction and Loyalty Survey, Mystery Shopper Survey, Post Advertising Research, Advertising Efectiveness, Product / Service Testing, Location Analysis, Price sensitivity / price optimization, Retail Price Comparative research, etc.…
The TS&E Advisor advises (EEA), Expolink management team on one of its imperative SMART objectives, which is cost eficiency and efectiveness.
The overall requested services objective is to transform (EEA), Expolink into a trade buyer and ensure that (EEA), Expolink is a smart buyer and can procure the services and materials needed for its core activities at the best cost efective, volume, trade market price within the given specs with no jeopardy of the quality.
The scope of consultancy covers the following areas.
• Boothes buildup and complement display aids & services.
• Integrated market communications.
• Branding & MARCOM.
• Events.
• Travel Services (Inbound & Outbound).
• Printed Materials.
• Giveaways.
• Documentaries.
• E-marketing.
• Social media.
In addition to assisting in developing needed revised SOP, forms and briefing documents, as part of (EEA) Expolink restructure. Moreover, ensure that (EEA) Expolink has up-to-date and state of Art information of latest trends in booth building and display aids, lighting, exhibition furniture and special equipment.
Furthermore, the TS&E advisor assists in expanding (widening) the supply chain base of suppliers within (EEA), Expolink procurement procedures.
In addition, TS&E assists in the automation of the events management process through adopting the needed best practice Management Information Systems Solution.
Key Achievements
• Managed and executed the Egyptian Pavilion participation at all specialized international trade fairs 2010/2011/2012/2013 (Germany - France - Spain - Italy - USA) with all Egyptian Exporters in 14 diferent economic sectors.
• Represented Egypt in the Euroshop 2011 (Germany - Dusseldorf).
• Developed a new Standard Operation Procedures (SOP) for Expolink.
• Developed new forms and briefing documents for Expolink.
Position Overview
• Participate in developing company / sector business strategy.
• Define potential sectors and business opportunities.
• Manage existing sectors accounts and define opportunities for organic growth.
• Manage companys resources and coach the team members.
Duties & Responsibilities
• Participate in developing business plans and suggesting business development.
• Manage all existing accounts and supervise implementation of plans and provide final deliverables in accordance with Editor standards and quality.
• Supervise all proposals and quotations in liaisons with other functions, especially finance.
• Developing plans allowing the company to achieve the annual goals.
• Manage one or more business sectors and control the team handling the accounts.
• Plan and implement all clients services agreements. Supervise and distribute work amongst department staf.
• Responsible for client communications to phone higher management level of client care and support in certain points and handle any complaints.
• Handle No. Of accounts according to the size of services needed. Provide plans implementation, holding meetings and giving presentations and prepare proposals.
• Ensure best use of company outsources on a cost and time eficient basis.
• Ensure achievement of profitability ratios and manage services in cost efective way.
• Define potential clients and prepare plans of approach according to clients needs analysis.
• Supervise weekly status reports and present them to management.
Key Achievements
• Planning, organizing, and managing DANONE Egypt CSR program and Zein El Din Zidane visit to Egypt with Frank Ribou (DANONE Chairman) 2007
• Planning, organizing, and managing Orascom Telecom Gala Dinner (ITU) 10.05.2008.
• Planning, organizing, and managing Gillette Vectors Launching project. My 2008.
• Planning, organizing, and Managing Juhaynas 25th anniversary celebrations (5 events PR and media campaign) Feb - June 2008.
• Managing the following accounts from 2008 till 2010 (PepsiCo - LG - Adidas - Danone - Juhayna - Olympic Group)
Duties & Responsibilities
• Reporting to the Commercial Excellence Manager.
• Responsible for all below-the-line activities in all the outlets dealing with the company (Direct & indirect) in all types of Products (Alcoholic & Non-Alcoholic) Nationwide.
• Managing a team of 320 persons Nation Wide.
• Responsible for the planning and the implementation of all trade and end-consumers promotions running through the diferent types of outlets.
• Responsible for the planning and implementation of all kinds of visibility in the market.
• Responsible for setting the guidelines, planning and implementation of the merchandising plan and POS materials.
• Responsible for the planning and implementation of all types of events running in all types of outlets.
Key Achievements
• Creating a new module for P.O.S materials management. This module manages how P.O.S materials could be distributed in a logical and fair way to all clients according to their needs, and to transform the P.O.S materials from just a promotional and branding tool to a functional tool.
• Closing a global exclusive sponsorship deal with Ministry of Sound and Hard Rock Cafe.
• Developing a retention program for the clients (Activation Program) to increase sales and build loyalty.
Duties & Responsibilities
• Managing all Chivas Regal activities in Egypt.
• Following up with the Duty-Free Shops Companies (Chivas Regal Clients) for the Stock status, new orders, Product availability and visibility on shelves.
• Responsible for all Chivas Regal events in Egypt, and all the events sponsored by Chivas Regal.
• Responsible for all Chivas Regal Marketing activities & promotions.
• Responsible for sales follow-up and analysis.
Key Achievements
• Doubled the Chivas Regal sales in Egypt from 70, 000 liters per year to 140, 000 liters per year in less than 6 months (200% Sales Volume increase).
• Created and developed a stock-level monitoring module for all Duty-Free Shop companies in Egypt to avoid any out-of-stock cases that afects the products sales.
• Managed and executed several events organized by Chivas Regal.
• Launched new products for the same company Pernod & Ricard in Egypt.
Duties & Responsibilities
• Project Manager for the National Alliance Program. Responsible for setting the program objectives and action plans.
• Managing the program adaptation to fit the Egyptian and the Middle East Markets.
• Responsible for recruiting the staf needed for the program operation.
Duties & Responsibilities
• Setting and implementing merchandising policy and guidelines in BAT Egypt.
• Defining and managing the merchandising budget.
• Enforce the company brands exposure and presence in the Egyptian market.
• Managing & Developing the Trade Marketing representatives.
• Setting a strong suppliers database.
• Ensuring the merchandising items quality, maintaining its standards and the cost efectiveness related to the quality required.
• Setting the merchandising manual and plans for BAT Egypt.
• Working in close with the Brand Marketing Team to implement their plans and the company strategic vision.
Special Ofers & Promotions Sr. Specialist
The Egyptian company for Mobile Services (MobiNil)
Duties & Responsibilities
• Assisting the marketing manager establishing the companys marketing plan & its advertising campaigns.
• Preparing all events in the company, especially Seminars.
Duties & Responsibilities
• Responsible for the ofices of South Sinai (Sharm El-Sheikh - Dahab - Nuweiba - Taba).
• Preparing the Yearly Sales & Marketing plan of my area.
• Preparing the budget.
• Preparing all the management reports concerning the utilization and the budget achievement
• Managing the cars fleet
• Conducting deals with the hotels and the travel agencies in the area.
• Follow up competition within my area and prepare competition reports concerning competitors fleet and our market share in the area.
Duties & Responsibilities
• Responsible of managing the center, Supervising the staf, dealing with our equipments suppliers, Making the Monthly Budget Forecast and the Yearly Marketing Plan, Handling clients complains.
Duties & Responsibilities
• Preparing the syllabus and the educational methods used in teaching French and Computer.
4 years, studied French Art and educational sciences including psychology.
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