Social Media Executive
77 Media
Total years of experience :9 years, 3 Months
Client:
\\[Al-Nahdi Medical Company\\]
https://www.instagram.com/nahdihope
https://twitter.com/nahdihope
https://www.facebook.com/nahdihope
Client:
\[Al-Nahdi Medical Company\]
https://www.instagram.com/nahdihope
https://twitter.com/nahdihope
https://www.facebook.com/nahdihope
Key responsibilities:
• Day to day community management moderation and escalation to customer-service channels as appropriate
• Monitoring team performance including "Junior Community Managers" and "Graphic Designers" to give them guidance whenever needed
• Creating versatile quality content for posting across core social channels
• Engaging with users across social channels in a way which promotes Nahdi Pharmacy objectives
• Maintain the tone of voice across social channels
• Preparing and presenting social media analysis and recommendations for optimization on monthly basis
Projects:
A. Content:
• 2017 Diabetes Campaign
• 2017 Wellness Campaign
• 2017 Beauty Campaign \[#أنت_أجمل_امرأة\]
• 2017 Insurance Campaign \[#سهّل_حياتك\]
B. Content + Community Management
• One Billion Steps Campaign \[#تحدي_المليار_خطوة\]
• 2016 AL-Nahdi | Careem Partnership Campaign \[#وصلني_للنهدي\]
• Nuhdeek Campaign
• 2017 Mother's Day Campaign \[#أسعدها_بكلمة\]
• Mini Campaigns \[Ex: Breastfeeding, Hajj, Specialty Pharmacy, Beauty Products Branches, product oriented advertising and more \]
C. Concept/Idea
• 2016 @JotunSaudi Contest on Twitter | Hashtag + Content + Concept + Community Management \[#جوتن_في_الملعب\]
The hashtag reached 10 million users in 6 hours and received about 250 participations \[spam messages are excluded\]
• 2016 Diabetes Campaign Contest \[#وقفة_أهل\]
• 30 Years Anniversary Promotions Content Direction \[#احنا_انتم_انتم_احنا\]
• العيدية 2017 \[It was suggested that we launch this as a social media contest but the client decided to take this as a chance to increase footfall\]
D.Live Events Coverage
• One Billion Steps Campaign \[Jeddah, Riyadh, Dammam + Main Event\]
• 2017 Diabetes Workshop
E. Community Management
• Diabetes Campaign
• PGX Campaign
• Breast Cancer Campaign
Responsible for Lamudi's online and offline media presence - reporting directly to Lamudi's global heads of PR & social media in Berlin.
• Grow the online presence of Lamudi.
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussion.
• Edit weekly press releases
• Editing 3 weekly posts for Lamudi's blog
• Developing, implementing, and managing social media campaigns.
• Proactively interacting with online communities across all platforms. Using social media monitoring tools to monitor conversations and report on metrics.
• Event planning, scheduling and preparation.
• Liaise with journalists and chief editors to issue press releases as well as organizing interviews for the General Manager.
Faturah belongs to Tatweer \[FBD’s sister company\] and it is one of their many other products.
With the minor aid from other team members I was the only one responsible for creating and executing Fatura`s digital marketing campaign.
Duties and Responsibilities:
• Full digital marketing plan implementation.
• Creation of website’s sitemap, content and Photoshop samples of the overall interface \[not launched yet\].
• Perform basic SEO activities.
• Create Impressive User experience alongside with clickable content.
• Manage Online Advertising with the minimum of 10000$ budget monthly - \[Native Advertising\] helps increasing brand awareness.
• One to one communication through Emails, BBM, Whatsapp, Linked In and Blogs.
• Setting social media strategies, campaigns and activities, while creating engaging content.
Achievements:
• Faturah re-branding and applying a full digital marketing plan for the first two months and basic for the first six.
• Fully managed the creation of the new website (samples, images, text content, and web design choices) - \[the new website is not launched yet\].
• Creation of Faturah’s mascot.
• Designed display Ads, social media profile images and posts with Photoshop.
Duties and Responsibilities:
• Working with two different brands.
• Implementing innovative digital marketing campaigns.
• Liaise with the outsourced digital marketing agencies and freelancers that work with the company.
• Evaluate and analyze the market, competition, current and upcoming trends.
• Drive traffic to the company's websites using variety of methods and create traffic reports.
• Perform basic SEO activities and conduct keyword research and testing.
• Establish effective Social Media strategies.
• Monitoring the company`s online presence.
• Develop and execute email marketing campaigns.
• Increase brands awareness.
• Create Online Ads.
Achievements:
• Setting a modified strategy regarding one of the products (SnM) that convinced the top management to make major changes and delay its launch.
• Was able to convince management to separate FBD's website from Index (one of the company's main brands) and choose another web design different from the current for both \[The development team are still working on this task\].
