Senior Research Manager
The Nielsen Company
Total years of experience :11 years, 9 Months
Client Management
Managed the Adhoc business for a telecommunication service company in Doha along with brand measurement and major trackers studies.
Technical Knowledge
Undertook different quantitative research programs, including; concept testing, pricing, U&As and brand measurement studies
Team Management
Ensured that for the different research projects I worked on, the team members from executives, field interviewers and supervisors as well as the data processing team are motivated & monitored.
Ensured that the team managed is motivated, monitored and that their performances are in line with performance standards. Responsible for ensuring that any gaps in performance or quality are quickly identified and addressed.
Trained and mentored the juniors and new members of the team.
Client Management: Managed various projects whether the mystery shopping research program or sizing and segmentation of the market as well as various concept testing projects for a telecommunication operator in Doha
Technical Knowledge
Undertook different quantitative research programs, including; concept testing, pricing, U&As, brand measurement studies as well as mystery shopping
Team Management
Ensured that for the different research projects I worked on the team members from executives, field interviewers and supervisors as well as the data processing team are motivated & monitored. Co-held trainings and conducted visits to set an example to other team members.
Client Management:Managed the mystery shopping research program of a major client in the Abu-Dhabi government through understanding client’s needs and working on meeting targeted objectives by providing meaningful analysis and insights.
Serviced the client from their premises which gave me the opportunity to appreciate their internal dynamics and deepened my understanding of their research requirements.
Technical Knowledge: Undertook different quantitative research programs, including; concept testing, pricing, U&As as well as mystery shopping for multiple government entities in Abu-Dhabi & Dubai.
Team Management: Ensured that for the different research projects I worked on the team members from executives, field interviewers and supervisors as well as the data processing team are motivated & monitored. Co-held trainings and conducted visits to set an example to other team members.
Client Management
Managed the business segment & the retail segment for a telecommunication company through understanding their needs and working on meeting their objectives by providing meaningful analyses and insights.
Managed as well the syndicated telecommunication and internet services projects and in the meantime managing multiple clients.
Conducting multiple workshops with internal teams within a telecom company to come up with a way forward
Launching new research projects in new markets in Italy such as a segmentation exercise and managing the project remotely.
Technical Knowledge
Deliverables included valuable insights from specific research projects, synthesis of consumer insights with internal data as well as syndicated studies.
Oversaw quantitative research processes, including: needs assessments, concept testing, pricing, customer segmentation, satisfaction and loyalty, shopping, as well as market sizing.
Team Management
Ensured that the team managed is motivated, monitored and that their performances are in line with performance standards. Responsible for making sure that any gaps in performance or quality are quickly identified and addressed.
Coordinated the allocation of work within the team
Trained and mentored the juniors and new members
Supervised the team in following the research process in a timely manner (Writing Proposals, Questionnaires and Presentation as well as managing the client’s requests and finally conducting workshops with the internal teams to discuss the results and come up with a way forward.
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Senior Research Executive, Nielsen, Cairo, Egypt
Understand a telecom operator’s business needs & assist in meeting their business objectives by providing meaningful analyses and actionable insights -Designing, planning and execution of marketing research studies
This is done through carrying out different research projects.
Writing Proposals, Questionnaires and Presentation as well as managing the client’s requests
Launching new research projects in new markets in Qatar for a telecom operator such as a segmentation exercise as well as satisfaction and loyalty projects and managing the projects on ground and remotely
Managed from five to eight research projects at different stages at a time
This is done through carrying out different research projects.
Writing Proposals, Questionnaires and Presentations, managing the client’s requests as well as coordinating field (Data Gathering) queries.
Summers of 2002 till 2005
Customer Service Department in the Concentrate Plant. Responsibilities included: Writing documents for legalization and commercial invoices, organizing files and assisting the personnel and manager of the department.
BA in Marketing and International Business, Minor in Political Science GPA 3.85