Regional Product Marketing Manager
HUAWEI
Total years of experience :13 years, 5 Months
Key Achievements: ✓ Launched marketing campaigns that increased active users by 54% and engagement by 20%. ✓ Establishing partnerships with the government sector that improved reach, visibility, and data quality for a better user experience. ✓ Led a team of product operations to improve the user experience of the news section, this resulted in a 36% increase in sales of ads. Major Roles and Responsibilities:
•Developed and executed comprehensive marketing strategies resulting in a 22% increase in product adoption and revenue growth.
•Conducted market research and competitive analysis to identify user needs, market trends, and positioning opportunities.
•Implement localization strategies in collaboration with country teams including BD, Marketing, and Operation
•Create and manage product launch plans and campaigns, including email, social media, and digital advertising
•Monitor and report on key performance metrics, such as product adoption, and customer engagement
•Work closely with country teams to ensure all touchpoints are optimized across all activities
Working at Dubai Municipality's Promotional Department, responsible for the key government attractions and landmarks, such as Dubai Frame, Dubai Safari Park, Dubai Public Parks, and other leisure and tourism facilities. Key Achievements: ✓ Developed a digital identity for Dubai Frame, including brand guidelines and an online presence ✓ Rebranded Dubai Safari Park, including brand guidelines, website, and social media ✓ Branded Dubai Public Parks, including brand mark, brand guidelines, signboard executions, and ground activation ✓ Increased Dubai Frame's visitorship by 27% through a PR campaign to achieve 2M visitors / Year Major Roles and Responsibilities:
•Lead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation, tracking, analysis, and recommendations to drive interest and sales
•Manage multi-channel marketing strategy that incorporates social media, Website, Influencer Marketing, Paid Search, Digital Campaigns, Events, PR, B2C, SEO, and offline ATL & BTL channels
•Responsible for developing and managing partnerships with other government entities to promote Dubai Municipality leisure facilities
•Working with Dubai Tourism on the destinations marketing agenda, facilitating outstanding visit experience the public figures and international influencers in our attractions
•Oversee social media implementation of influencer partnership and social strategy to generate awareness, traffic, and conversion as well as create an organic social media calendar, drive followers and community engagement
Managed Dubai Municipality account, responsible for day-to-day agency services from strategic planning, ideation, and executions for social media management, events, and online and offline campaigns. Key Responsibilities:
•Supervise the client servicing team ensuring the Dubai Municipality's digital presence is up to standard and the social media handled within the SLA
•Manages the delivery of medium to large-size projects, and provides regular feedback on the progress assigned tasks/projects to the direct manager
•Managing events and exhibitions from idea to execution for key accounts including Dubai Municipality
•Participates in the development of detailed project plans and provides regular updates on assigned tasks
•Collaborates with the production team in order to carry out client-approved projects
•Conducts research activities required for preparing proposals and sales pitches to build a solid background relevant to the purpose of the proposal
Responsible for developing, implementing, and managing digital campaigns that promote DM3 Institute and its partners. Plays a major role in enhancing brand awareness across digital channels as well as driving website traffic and acquiring leads/customers.
Act as a focal point of contact with the IS team, handling project requirements and communications within the region.