Helen Eleftheriou, Senior Marketing Associate

Helen Eleftheriou

Senior Marketing Associate

Burlington Books SA

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Marketing Management
Experience
16 years, 2 Months

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Work Experience

Total years of experience :16 years, 2 Months

Senior Marketing Associate at Burlington Books SA
  • United Arab Emirates
  • January 2009 to July 2012

Manage portfolio to key customer needs and requirements.
•Launch new products and services.
•Provide competition overview and analysis.
•Develop and evaluate sales promotions.
•Plan and organize exhibitions and exhibition material.
•Manage inventory.
•Develop and implement sales and profitability reports and processes.
•Create and maintain a positive environment enabling personal development.

Marketing and Sales Support Manager at Uniflame SA (exclusive Swedish Match partner)
  • United Arab Emirates
  • October 2003 to December 2007

Launch and commercialization of new tobacco and complementary products.

•Determine, coordinate, and evaluate advertising and sales promotions.

•Maintain optimal levels of inventory.

•Provide training for sales representatives on new products and changing market conditions.

•Determine and develop the product mix in terms of market potential and targeted profitability.

•Determine merchandising policies.

•Develop and implement sales tools and reports.

• Prepare annual budget and plan.

Sales Manager at DHL International Hellas SA Greece
  • United Arab Emirates
  • June 1999 to October 2000

Sales Force Management for the Athens Area.
•Prepare forecasts and budget.
•Determine and achieve territory revenue and profitability targets.
•Develop and implement sales plans aimed at customer loyalty and business development.
•Develop and implement sales processes in line with cost minimizing, productivity, and efficiency company targets.
•Create and maintain a positive environment enabling personal development.

Station Manager at DHL International Hellas SA Greece
  • United Arab Emirates
  • September 1998 to June 1999

Business Unit Management - Area North
Sales Force Management.
Operations Management and quality improvement.
P&L Responsibility.
Create and maintain a positive environment enabling personal development.

Key Account Executive at DHL International Hellas SA
  • United Arab Emirates
  • March 1997 to September 1998

Maintenance and development of Key Account Customer portfolio.
New account Generation

Sales Representative at DHL International Hellas SA
  • United Arab Emirates
  • March 1996 to February 1997

NEW ACCOUNT GENERATION
DEVELOPMENT OF ACCOUNTS
ACHIEVEMENT OF REVENUE TARGETS

Telephone Sales Representative at DHL International Hellas SA
  • United Arab Emirates
  • January 1995 to February 1996
Personal Banker at Firstar Bank of Minnesota, NA
  • United Arab Emirates
  • June 1994 to August 1994

New Account Generation
Total Consumer Portfolio Development
Consumer Lending

New Accounts Representative / Lending Assistant at Firstar Bank of Minnesota, NA
  • United Arab Emirates
  • October 1993 to June 1994

New Account Generation
Assist in lending - Loan qualification and prospecting

New Accounts Representative at Firstar Bank of Minnesota, NA
  • United Arab Emirates
  • December 1992 to October 1993

New Account Generation
Customer prospecting

New Accounts at Firstar Bank of
  • United States
  • December 1992 to October 1993
Customer Services Representative at Firstar Ban f
  • United States
  • March 1992 to November 1992

Education

Bachelor's degree, Marketing Management
  • at The American College of Greece – Deree College
  • June 1991

:

Bachelor's degree, Marketing Management
  • at The American College of Greece – Deree College
  • June 1991
Bachelor's degree,
  • at American School of Singapore
  • June 1987

:

Specialties & Skills

Forecasting
Marketing
ADVERTISING SALES
BUDGETING
EXHIBITIONS
INVENTORY MANAGEMENT
MARKETING
MERCHANDISING
OPERATIONS MANAGEMENT
POLICY ANALYSIS
QUALITY CONTROL

Languages

English
Expert
Greek
Expert